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Accelerating Software Sales in a No-Touch World with Virtual PoCs and Demos

Sales and Marketing Management

Author: Annie Reiss, Chief Marketing Officer, CloudShare While businesses determine how to safely return to something resembling a pre-COVID world, software sales teams are still racing to meet their quotas and keep business moving. Further, buyers want to see exact product tackling true-to-life pain points.

Software 177
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Is B2B Buyer Confidence Stalling Your Deals?

Alice Heiman

6:12] There are three forces eroding buyer decision making confidence: complexity, information overload and value opacity (outcome clarity). [8:16] 11:59] Travel agents went out of business because I could do it all online. I need a travel agent. [13:15] 10:24] (the old way of selling) was based on this idea of frame breaking.

B2B 112
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How Sales Reps Are Hitting Quotas Without Hitting the Streets

Sales and Marketing Management

Author: Mark Kovac, David Deming and Sushant Khandelwal Virtual selling in business-to-business markets, often associated with inside sales, has carried a bit of a stigma within field-dominated sales organizations. Virtual channels can raise productivity and lower selling costs, due to less time and expense for travel.

Lead Rank 339
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45 Top YouTube Channels for Marketing Professionals

Zoominfo

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Channels 220
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Responding to the Digital Sales Shift

Sales and Marketing Management

In fact, Kavadellas, CEO of Georgia-based Orasi, a software developer, reseller and consulting firm, was scheduled to play a round with a client and a prospect the day after we spoke with him in November for this story. Buyers have increasingly embraced completing their own research for years. Trends that are here to stay.

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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.

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Why Prioritizing Buyer Intent Data Is A Must For 2021

Hubspot Sales

Ease of scheduling, savings on travel expenses, and safety (obviously). Not only do buyers now prefer remote sales interactions, but they're also more than happy to make large purchases online — a trend that has sellers embracing and investing heavily in digital sales and prospecting to keep up.