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Creating Personalized and Targeted Campaigns

Nutshell

A surefire way to get leads to take notice of your company is by creating personalized and targeted campaigns. Targeted marketing and sales campaigns can drive more revenue for your business by directly appealing to your target audience. But how do you create those personalized marketing campaigns in the first place?

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Two BIG Reasons Your Prospecting Isn’t Working

Sales Hacker

Even if you’ve defined your ICP and created a targeted list of prospects, you may still find that your prospecting isn’t generating impactful results. Learn how these factors impact your prospecting, and what you can do to yield better outcomes in sales. #1: Stale data and lack of differentiation could be two major culprits.

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Effective lead nurturing campaign

Apptivo

This group of people is always shifting. Measuring return on investment will help establish long-term campaign goals and will enable businesses to assess the effectiveness of various strategies. A lead is, to put it simply, a person or group who is interested in what a business is selling. Segment your audience groups.

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Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. On owned media, digital advertising was once the name of the game.

Media 71
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“Land” Your Best Prospects with Landing Page Marketing

Zoominfo

Landing pages serve as a litmus test to digital marketing campaign success — you get to see who is interested in your content and how many. It serves as a validator for offering up contact information and a promotional space for other content, such as relevant articles, newsletters, and social media channels.

Marketing 246
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How to Build Prospecting Lists that Yield the Best Results

eGrabber

In the world of sales and marketing, prospecting lists are the backbone of any successful campaign. But what exactly is a prospecting list, and how can you build one that yields the best results? What is a Prospecting List? 50+ Ways to Build Prospecting Lists in no Time! Let’s dive in. Try for Free!

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The 19 Best Group Scheduling Tools in 2019

Hubspot Sales

The best way to minimize extraneous time spent on simple tasks is to outsource that work to a third party -- in this case, a group scheduler. A group scheduler will enable you to mitigate unnecessary back-and-forth emails, and ultimately reduce friction in your workflow. HubSpot Meetings also offers the option for group meeting links.

Groups 137