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Stop Neglecting Your Most Valuable Sales Channel [Q2 Referral Selling Insights]

No More Cold Calling

Your most neglected sales channel is your existing client base. Referrals have an average conversion rate of more than 50 percent (most say it’s closer to 70 percent) and an increased ratio of qualified opportunities. We all had different points of view about lead generation, and conversations often got heated.

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Rethinking Metrics: The Shift from MQL to Pipeline in Marketing

Sales Hacker

Part of this re-evaluation has led many to believe it’s time to bid farewell to the Marketing Qualified Lead (MQL) as a primary metric and embrace the concept of pipeline as the new kingpin of success in marketing efforts. Kevin White (Head of Marketing) of Common Room explains why replacing MQL with pipeline is the way to go.

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10 Ways to Generate More Quality Leads for Your Logistics Pipeline

Pipeline

Break down your sales pipeline into basic parts: Lead generation channels: decide on the channels you will be using to generate leads. This way, your sales team won’t waste time running after cold leads with a low chance of conversion. Your website is your best source to pull inbound leads into your pipeline.

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? The Future of Mobile Commerce: The Powerful Sales Channel

Pipeliner

In this podcast episode, John Golden from Sales POP Online Sales Magazine and Pipeline CRM , and Campbell Paton, CEO of Store Lab , discuss the future of mobile commerce. The conversation concludes with Paton expressing gratitude towards Golden for his contribution, highlighting the collaborative nature of their discussion.

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5 Steps to Video for Demand Gen Success

Speaker: Kaitlin Bowes, Senior Demand Generation Manager at Brightcove

How do you create video campaigns that actively build pipeline, increase your marketing ROI, and make you look like a demand-gen genius? Tune into our webinar on June 26th with Kait Bowes, Senior Demand Generation Manager at Brightcove, and find out what we’ve learned through years of building pipeline with video.

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How to manage your sales pipeline without losing your mind

PandaDoc

In the world of sales, understanding how to implement an effective pipeline management strategy is paramount. Key takeaways Sales leaders and process owners are the ones responsible for effective sales pipeline management. Continuous adjustments and optimizations are necessary for improving pipeline performance over time.

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The Future of Mobile Commerce: the Powerful Sales Channel (video)

Pipeliner

In a recent podcast episode, industry experts John Golden from Sales POP Online Sales Magazine and Pipeline CRM and Campbell Paton, co-founder and CEO of Store Lab , discussed the future of mobile commerce and the shift towards app commerce. This leads to higher conversion rates and a more satisfying user experience.