Customers, Employees and Influencers as High Performing Sales and Marketing Channels
The Pipeline
FEBRUARY 6, 2014
Smart brands know they must build strategies and systems to generate, track and manage brand advocacy. They know they must encourage and enable the people that know and trust them – their customers, employees and 3rd party influencers – to advocate on behalf of the brand. And it works. The cost of acquisition is lower.
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