GTM 92: Unlocking $100M+ Deals, Winning in Enterprise and Chasing Customers Not Competitors with Eric Gilpin
Sales Hacker
APRIL 30, 2024
Eric Gilpin is Chief Revenue Officer of G2, the world’s largest and most trusted software marketplace. 14:09 – Challenges Upwork faced in breaking into the enterprise. 17:53 – An enterprise strategy is a company strategy, not just a sales strategy. 9:40 – How Eric chooses the right companies to work for.
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