Remove Channels Remove Incentives Remove Social Media Remove Training
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Keeping close to channel partners

Sales and Marketing Management

Author: Paul Nolan As with everything else in 2020, many B2B companies’ relationships with channel partners, which are critical to their success, have been disrupted. The “surprise and delight” treatment that is widely used to keep internal employees engaged is equally effective with channel partners.

Channels 156
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10 Ways To Boost Your Sales Incentive Strategy

Sales and Marketing Management

Author: George Kriza, CEO, MTCPerformance Your organization wants to drive sales with an incentive program. Here are 10 of the most important elements in designing and deploying your next incentive campaign. Are they already in other incentive programs, or is yours the only one they’ll see? How do they view your company?

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Firing up the revenue engine post-crisis

Sales and Marketing Management

As organizations emerge from the pandemic crisis and fire up their sales engines, it’s clear that the channel must adapt?— shifting and aligning priorities (support), implementing new, more impactful channel strategies (enable) and leveraging the right solutions (engage). Reinforce channel support. Are you digital-ready?

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TikTok-Like Videos Have Multiple Applications

Sales and Marketing Management

This approach doesn’t have to be restricted to social media. By utilizing the personality aspect video has to offer, trust and connection can be built quicker and more effectively with customers, prospects and channel partners. Video engagement works in emails, on websites and in e-newsletters.

Video 156
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If Done Right, Your Referral System Won’t Actually Cost a Thing

No More Cold Calling

Sales has always gotten a bad rap, but it’s gotten much worse as sales channels have evolved. Now they have a wide-open platform on social media and email. Until something changes, salespeople will continue to cold call , harass strangers on social media, and (in the process) erode trust in our profession.

Referrals 289
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4 Tips for Selling to the Social Savvy Buyer

Zoominfo

We know B2B decision makers are using social media to inform their buying decisions. In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). What is Social Selling?

Buyer 190
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5 Ways to Build Up Customer Loyalty

Zoominfo

Invest in Multi-Channel Customer Service. Today’s customers interact with brands through a variety of channels, and they expect high-quality service on each one. Establish a Social Media Support Protocol. Social media has revolutionized every form of interpersonal interaction, including customer service.

Loyalty 130