Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. A lead is defined as any prospect who indicates interest in a company’s product or service. What is a Lead?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

JANUARY 19, 2021

As opposed to whole blog posts, webinars , eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. You don’t have to be a part of an eCommerce organization to build an effective lead capture system on your digital channels. They both need this engagement!

Marketing 130

Marketing Prospecting Top of Funnel Segment 130

SugarCRM

NOVEMBER 18, 2021

Webinars that are used for demand generation are a well-known tactic for attracting a targeted audience to educate them on how they can learn, achieve and improve business or technology challenges. But not all webinars are created equally. Our prospects have limited bandwidth on what they’ll open and take action on.

Webinar Metrics 48

Webinar Metrics Social Media Education Demand Generation 48

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. As marketers continue to rely on a wider variety of channels, attribution becomes that much more important.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Autoklose

MARCH 11, 2024

Prospecting is a high-stakes game, so many sales reps make the mistake of being too pushy in an attempt to quickly convert leads into sales. Organize an Online Conference, Webinar, or an Industry Meetup 2. This can be a helpful resource, such as a blog post, free ebook, webinar, or some kind of freebie that they will find useful.

Lead Rank 98

Lead Rank Lead Scoring Sales Qualified Lead Leads 98

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. The goal is to target the right prospects, as well as bring them along the buyer’s journey. Demand generation is programmatic.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Hubspot Sales

JUNE 9, 2020

In this guide, I’m going to show you how to utilize one of the most effective sales channels and webinars to sell online courses. To set the scene, let’s clear up why you should use webinars in the first place. Why Webinars Are The Best Channel for Selling Your Online Course. It makes sense.

Webinar Metrics 80

Webinar Metrics Course Top of Funnel Funnel 80

Chorus.ai

JANUARY 8, 2020

If you're in the market for a quick hit list of webinars to watch from your couch (or listen to from your car), I've put together a few of my favorites that have inspired me throughout the year. My favorite line from this Webinar is, “One of the most dangerous negotiations is the one you don’t know you’re in.”. Watch the Webinar.

Webinar Metrics 79

Webinar Metrics Scale Negotiation Lead Rank 79

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. A lead is defined as any prospect who indicates interest in a company’s product or service. What is a Lead?

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Alice Heiman

JULY 10, 2019

Where Are Your Prospects? . We need to meet our prospects and customers where they are. It is possible that your customers and prospects may be using social media platforms that your sales reps are not currently using for business. We want our sales reps to be in the path of our prospects, so they can see us when they need us.

Prospecting 114

Prospecting Social Media Ideal Customer Profile Trade Show 114

LeadFuze

DECEMBER 1, 2021

I’m going to share with you a system for account based prospecting that will get real results. Need Help Automating Your Sales Prospecting Process? Need Help Automating Your Sales Prospecting Process? LeadFuze gives you all the data you need to find ideal leads, including full contact information.

Account Based Marketing 52

Account Based Marketing Account Prospecting Lead Rank 52

Hubspot Sales

OCTOBER 29, 2017

Whether you and your team need some bite-sized instruction, a full course correction or just a bit of motivation, there’s a wide variety of YouTube sales training channels that can help you. You'll find a short description of each channel as well as a few examples of especially informative or entertaining videos from each.

Channels 112

Channels Video Training Hiring 112

Zoominfo

JANUARY 15, 2021

To be actionable, your content must make tactical use of calls to action, offers, promotions, demos, and free trials that move prospects along the buyer’s journey. While your industry has likely been affected by this too, building out a strategy for virtual events can be a great way to attract prospects.

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

The Sales Developers

DECEMBER 6, 2019

Sales teams have everything needed for outbound prospecting activities. In this webinar, CEO of CloudTask , Amir Reiter, joined Ryan Reisert to break down the steps to do so and discuss how to activate the funnel above the funnel. Access to all the data needed (e.g. and allow more time for non-selling activities, like hitting quotas.

Top of Funnel 81

Top of Funnel Funnel Outsourcing Services Outbound 81

Crunchbase

JUNE 7, 2023

As a salesperson, much of your success relies on prioritizing the right prospects. By focusing on the right prospects, you can streamline your efforts, speed up the sales cycle and ultimately close more deals. Ask qualifying questions: Talk to leads that match your ICP to gather more information and ask qualifying questions.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Lead Scoring Buyer Intent 52

Janek Performance Group

APRIL 2, 2024

Our recent webinar Turbocharging Business Development Strategies introduced measurement at the macrolevel. And this often begins with prospecting. However, a Janek survey revealed 18% of sales leaders do not have set prospecting metrics. In addition, 32% don’t know how much time reps prospect. Only 31.5%

Webinar Metrics 62

Webinar Metrics Top of Funnel Strategy Analysis 62

Hubspot Sales

AUGUST 24, 2020

While phone calls, meetings, and other familiar sales staples still have a place in the field, digital sales tactics — techniques conducted through virtual channels — have emerged and started taking up some serious space. Social media is one of the foremost channels at any digital salesperson's disposal.

Social Media 131

Social Media Webinar Metrics Case Study How To 131

Zoominfo

OCTOBER 5, 2021

On the other hand, while it is aided by top-of-funnel awareness that demand generation drives, lead generation is the process of converting sales-ready prospects into qualified pipeline. The goal is to target the right prospects, as well as bring them along the buyer’s journey.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 130

Sales Hacker

JANUARY 30, 2024

MQLs aren’t created equal Depending on the channel or entry point, MQLs convert to pipeline at vastly different rates. Similarly, direct traffic and paid social channels yield significantly different outcomes. On the other hand, pipeline represents genuine prospects with a vested interest in your offerings.

Lead Rank 91

Lead Rank Marketing Qualified Lead Pipeline Top of Funnel 91

Hubspot Sales

APRIL 1, 2024

Buyers are more informed and empowered than ever before. They have access to a wealth of information online, from product reviews and customer feedback to detailed product specifications and pricing information. Fewer prospects are going to just hit your lead form in 2024. We all know buyer research is changing.

Inbound 86

Inbound Ideal Customer Profile Lead Rank Lead Scoring 86

Allego

OCTOBER 5, 2018

In Part 1 of this series summarizing Allego’s webinar: 5 Modern Learning Principles To Drive Higher Sales Performance , we examined ways to make sales learning content more personalized, as well as easier and faster to create (Principles #1 and #2). Ongoing Informal Learning. Bite-sized and Continuous Learning.

Exercises 59

Exercises Microsoft Video Face-to-face 59

No More Cold Calling

APRIL 30, 2020

I recounted that story in my recent presentation—“ Sales Experts Channel: How to Recession Proof Your Sales in 9 Killer Steps ”—because it perfectly illustrates a key business insight. Watch the webinar, take notes, and let me know one action you will take … immediately. The #1 Way to Land Top Prospects Now.

Referrals 279

Referrals Cold Calling Lead Generation Webinar Metrics 279

Janek Performance Group

MARCH 26, 2024

Recently, Janek Managing Partner Nick Kane hosted the webinar Turbocharging Business Development Strategies. More specifically, for your target audience, they encompass: Demographic information Behavior patterns Motivations Goals Challenges In essence, buyer personas provide a comprehensive understanding of who your customers are.

Buyer Persona 62

Buyer Persona Webinar Metrics Buyer Strategy 62

Zoominfo

MAY 20, 2021

In fact, for the past ten years in a row, email has been the channel that produces the highest ROI for marketers. You can engage prospects throughout the customer life cycle. At this stage, email is used to welcome new prospects at the beginning of the purchase journey who have filled out a form on your website. Bounce Rate.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Nutshell

JANUARY 30, 2020

A finely-tuned CRM tracks and utilizes all of the tiny pieces of data generated by prospects all the way from the tippity-top of the funnel until the moment they sign that sweet, sweet contract. Who’s attending webinars. If a prospect isn’t clicking anything, they might not be a solid lead. Who’s attending webinars.

Top of Funnel 155

Top of Funnel CRM Webinar Metrics Marketing 155

Mindtickle

APRIL 9, 2024

Gartner predicts that by 2025, 80% of B2B sales interactions will occur via digital channels. By 2025 0 % of B2B sales interactions will happen via digital channels When it comes to inside sales, you may have questions like: What is inside sales? Inside sales teams leverage technology to connect and engage with prospects.

Inside Sales 52

Inside Sales Face-to-face Hiring Outside Sales 52

Zoominfo

FEBRUARY 3, 2022

Additionally, consider which channels you’re using to communicate with your customers. Walking your customers through an informative onboarding process ensures that they thoroughly understand your product and its opportunities. Offer continuing education, like webinars , when a new product or feature is added.

Customer 100

Customer Loyalty Consumer Survey 100

Zoominfo

JUNE 4, 2018

Engagement metrics can tell you more about what’s working, what’s not working, and what information you need to test further. Just by digging into the data, you’ve zeroed in on actionable information to guide your social media efforts. Use this information as a benchmark to measure and understand your own performance.

Social Media 234

Social Media Marketing How To Campaigns 234

eGrabber

NOVEMBER 11, 2021

Most of the sales reps who do prospecting want to do it just quicker. Buying prospect lists might be easy. Buying prospect lists might be easy. But sales prospecting and email marketing always require choosing B2B prospect lists with relevant information and high levels of personalization. LikedIn Groups.

B2B 53

B2B Prospecting Sales Qualified Lead Lead Generation 53

Hubspot Sales

JUNE 8, 2020

Regardless if you are a grizzled sales veteran with decades of experience or brand new to the profession, here are some simple steps to delight your prospects. So how do you create a positive experience for your prospect during the pre-purchase phase? This leads to subtle pushes like asking for a demo before the prospect is ready.

B2B 91

B2B Ideal Customer Profile Top of Funnel Prospecting 91

Zoominfo

OCTOBER 5, 2021

The goals: deliver a seamless experience for the prospect or customer, increase conversion rates, and ultimately boost revenue. Average number of touches it takes to convert a prospect into a customer. How many times must sales or marketing communicate with a prospect before they actually make a purchase?

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Sales and Marketing Management

DECEMBER 14, 2020

In fact, Kavadellas, CEO of Georgia-based Orasi, a software developer, reseller and consulting firm, was scheduled to play a round with a client and a prospect the day after we spoke with him in November for this story. Orasi’s team of 12 field sales reps is supplemented with 10 inside salespeople who call on a second tier of prospects.

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

Hubspot Sales

NOVEMBER 28, 2023

It bridges the knowledge and tools that sellers need with the creative and informational prowess of marketers. Training webinars. Post-training, sales provides feedback, ensuring subsequent webinars are even more tailored and effective. Let’s take a closer look with some examples: Product datasheets. The secret sauce?

Lead Rank 106

Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 106

Partners in Excellence

DECEMBER 6, 2022

The research tells us we need to be persistent in our outreaches to prospects and clients. To reach and engage them, we have to leverage multiple channels of engagement. Phone, email, social, texts, and other channels must be leveraged simultaneously to provoke a prospect–even a customer to respond.

Ideal Customer Profile 56

Ideal Customer Profile Harvest Webinar Metrics Social Media 56

Sales Hacker

MARCH 1, 2024

Owned media refers to content distributed through a brand’s channels , including self-hosted video, company blogs, and email campaigns. Through these content channels, they can fuel conversations, educate the market, and build strong relationships with potential customers.

Media 72

Media Company Distribution How To 72

Salesmate

JULY 8, 2020

Prospecting. Prospecting is the first stage of a sales pipeline. During the prospecting stage, you collect leads and record their contact information. There are too many variables at play for me to provide you with much useful information about those first two points. Meeting Prospects. Meeting Prospects.

Pipeline 126

Pipeline Top of Funnel Negotiation Proposal 126

Gong.io

JULY 5, 2022

A B2B sales funnel is a stage-by-stage model that depicts how B2B prospects move through the buying process. B2B sales teams use the funnel model to determine how best to engage with a given prospective customer, and to understand what types of questions to ask and information to provide in order to progress that buyer through the funnel.

Top of Funnel 133

Top of Funnel Funnel Examples B2B 133