Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Vengreso

MAY 30, 2019

For the first time ever on the #SellingWithSocial podcast, my guest and I address how sales organizations can identify and build relationships with channel sales partners to drive sales. This topic is of increasing relevance in the sales world because over 75% of world trade flows indirectly, through channels other than direct sales.

Channels 107

Channels Revenue Influencer Google 107

Zoominfo

DECEMBER 13, 2018

With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like prospect research, sales outreach, and professional development. Today, we do the same for sales reps. 1. Jeb Blount (Sales Gravy).

Channels 187

Channels Face-to-face Video Hubspot 187

Allbound

SEPTEMBER 11, 2019

So how do you make your channel marketing content stand out – and help your partners understand the complex art of getting it out at the right time? They can support you in creating a channel marketing game plan optimized for this new sales frontier. A good PRM solution makes it easy to help reps become marketing gurus.

Channels 63

Channels Revenue Marketing Sports 63

Allego

JANUARY 4, 2023

Companies have resources to help them through this and help them continue to generate revenue—things most don’t take advantage of: channel partners. Channel sales represents 75% of the world’s commerce, according to Forrester. But only 20% of channel partners deliver 80% of channel sales.

Channels 62

Channels Scale Buyer Coaching 62

Sales Hacker

SEPTEMBER 23, 2021

A channel partner is a company that sells products and services for a technology manufacturer or vendor. What is a channel partner? Channel partners basically onboard other people to sell your product for you. But by far, the option that could potentially bring you in the most sales is resellers and sales channel partners.

Channels 103

Channels Scale How To Commission 103

Zoominfo

JUNE 28, 2023

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? First, let’s define go-to-market as an overall framework.

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

Sales Hacker

JANUARY 30, 2024

Only one month into 2024, we’re already seeing a significant shift in the marketing metrics world. As we step into this new era, we re-evaluate what truly matters in the marketing landscape. Kevin White (Head of Marketing) of Common Room explains why replacing MQL with pipeline is the way to go.

Lead Rank 91

Lead Rank Marketing Qualified Lead Pipeline Top of Funnel 91

SBI Growth

SEPTEMBER 1, 2014

For most marketing leaders, the annual planning cycle is upon us or will be soon. New tactics, content, channels and the next big ideas are on their list. You want to go into next year confident that you’ll contribute to the revenue goal. CMO Marketing Resources planning Marketing Strategy'

Marketing 308

Marketing Channels Resources Revenue 308

Allego

AUGUST 2, 2023

I’m seeing two growing, trending (no, not more layoffs) conversations across my social media channels recently. How to Leverage AI to Optimize Sales & Drive Increased Revenue. Therein lies the root of the problem with sales enablement for founders, sales, and go-to-market leaders. What EXACTLY Is Revenue Enablement?

Sales Enablement 62

Sales Enablement Revenue Ideal Customer Profile Lead Rank 62

Alice Heiman

MAY 4, 2023

explains the role that each one plays in achieving predictable revenue growth. Sales revenue is a lagging indicator of success. Are you getting the maximum revenue from your pipeline? Click to tweet Watch the podcast below or on our YouTube channel. Click to tweet Watch the podcast below or on our YouTube channel.

Maximizer 69

Maximizer Revenue Scale How To 69

Apptivo

APRIL 27, 2022

All About Enterprise Resource planning. ERP, or Enterprise Resource Planning , is a type of system or software used by organizations to manage processes and automate activities such as accounting, project management, risk management, compliance. Comply with revenue recognition standards. The Human resources management module.

Enterprise 98

Enterprise Enterprise Resources Lead Rank 98

SBI Growth

NOVEMBER 18, 2019

You are already doing Market Segmentation, which is a great start, but how do you rank accounts within your segments to find the best opportunities? Arriving at a list of target accounts is a multi-step process based on ideal fit,

Intent Signal 259

Intent Signal Intent Resources Segment 259

Alice Heiman

OCTOBER 11, 2022

Do you have a channel strategy in place? You may have channel partners as part of your go-to-market strategy, but do you have a strategy that includes how you will support your partners’ success? . I know our audience is excited to hear how to create or improve their channel program. Show Me the Money .

Channels 69

Channels Strategy Margin Ideal Customer Profile 69

Sales Hacker

OCTOBER 31, 2023

Sophie Buonassisi is the Vice President of Marketing at GTMfund, overseeing GTMnow – the media arm of the GTMfund brand – and the internal community. She’s passionate about empowering go-to-market leaders and founders with access to insight through GTMnow’s channels, like this podcast, the newsletter, and more.

Competition 97

Competition Scale Marketing Intent Data 97

Showpad

FEBRUARY 14, 2024

As a marketer, you’ve obsessed over optimizing search, social, events, and even direct mail. And while you’re busy measuring and perfecting every marketing channel, your sales team — the real revenue driver — is being overlooked. Harness the full potential of your most important marketing channel — your sales team.

Marketing 52

Marketing Direct Mail Channels Lead Rank 52

Zoominfo

JULY 22, 2018

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. But, how can marketers comply with the varying preferences of their individual buyer? Enter: Multichannel marketing. And the best part?

Marketing 189

Marketing Retail Channels Social Media 189

Highspot

FEBRUARY 29, 2024

Go to market launches are critical for most companies. They can be a real revenue driver but if not executed correctly, can be extremely costly. of 30,000 new products are released into the market for customers to use. Why do so many products entering a new market fail? What is a Go-to-Market Strategy?

Marketing Qualified Lead 52

Marketing Qualified Lead Lead Rank Sales Qualified Lead Marketing 52

Zoominfo

MAY 5, 2019

In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. Email marketing isn’t going anywhere.

Email Marketing 231

Email Marketing Marketing Lead Rank Lead Scoring 231

Pipeliner

MAY 17, 2024

By automating repetitive tasks such as audience segmentation, creating personalised emails and optimising delivery times, it saves time and resources that can be allocated to more strategic tasks. Such capabilities make AiSDR an essential tool for today’s marketers looking to make their campaigns more efficient and effective.

Lead Rank 52

Lead Rank Lead Scoring Campaigns Sales Qualified Lead 52

Sales Hacker

OCTOBER 20, 2023

This week is brought to you by Demandbase: Hit Your Revenue Goal. Use Fewer Resources. Sellers are responsible for educating their buyers digitally through multiple channels. As for who takes ownership, this is how it’s reported to be most effective: Ownership of the assets: marketing. Anyway, let’s get into it.

Hiring 106

Hiring Marketing How To Intent Data 106

Zoominfo

OCTOBER 5, 2021

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. What Is Market Intelligence?

Data 130

Data Marketing Scale Analysis 130

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? Let’s take a closer look with some examples: Product datasheets.

Lead Rank 106

Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 106

Zoominfo

OCTOBER 5, 2021

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Hubspot Sales

JUNE 5, 2019

What is channel sales? In a channel sales model, a company sells through third partners -- affiliate partners (who get commission on each purchase), resellers, value-added providers (who typically bundle your product with their own), or another entity that doesn't work for it directly. One of the biggest challenges to scaling revenue?

Channels 101

Channels Lead Rank Hiring Lead Scoring 101

SalesLoft

FEBRUARY 9, 2024

Big growth targets are driving enterprise businesses back down to small and midsize businesses (SMBs), where there are hundreds of millions of dollars in incremental revenue available for the taking. Find your omnichannel cadence Our data shows that customers require 10-14 steps across 3-5 channels. of US businesses.

Enterprise 52

Enterprise Enterprise Lead Rank Revenue 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Tailors marketing and sales efforts to address specific customer needs and preferences.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Tailors marketing and sales efforts to address specific customer needs and preferences.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

Sales Hacker

MAY 31, 2022

The MQL (marketing-qualified lead) handoff to SDRs either brings a lot of efficiency or a lot of inefficiency to our Go to Market operations. After this event, you’ll walk away with a better way to measure Marketing ROI across different channels that aligns more closely with Sales.

Marketing Qualified Lead 72

Marketing Qualified Lead Lead Rank Sales Qualified Lead Revenue 72

Sales Hacker

APRIL 23, 2024

Linda Lian is Co-Founder and CEO at Common Room, the all-in-one customer intelligence platform that automatically surfaces signals across 30+ channels, reveals the person and account behind the signal, and automates actions like email messaging and team alerts. Why a modern go-to-market approach requires moving beyond legacy CRM systems.

Intent Data 86

Intent Data Scale Company Account Based Marketing 86

Sales Hacker

MAY 14, 2024

Holly Chen is the Managing Partner of ExponentialX, a Marketing and Growth Advisory Collective for high-growth SaaS startups, advising companies like Miro, Loom, ServiceNow, Appsflyer in their growth journeys. Previously, Holly was the Global Head of Digital Marketing at Slack, helping it grow $100M to $700M ARR and going public.

Customer 78

Customer Penetration Account Based Marketing Retention 78

Zoominfo

NOVEMBER 9, 2023

With a daunting array of tools, an endless list of growth strategies, and constantly evolving communication channels, there’s compelling evidence that modern work is facing a crisis of disconnection. And that makes a cohesive, connected go-to-market (GTM) strategy more valuable than ever. times as many total responses per company.

Inbound 130

Inbound Lead Rank Lead Scoring Channels 130

SBI

NOVEMBER 2, 2017

This week I interview Russ Chadinha , Senior Director Product Marketing of Model N Revenue Cloud. It is the primary objective for CEO’s and for Sales and Marketing executives. Nancy: Where does your solution fit in the Hierarchy of Revenue Needs ™? We call it Sales Tech Simplified. High performance and scalable.

Revenue 131

Revenue Lead Rank SAP Maximizer 131

The Pipeline

FEBRUARY 6, 2017

Not sure where he stood on the topic, I shared my view that for me selling is selling, I don’t have the need like many marketers, to categorize or qualify things. Revenue (as long as it is attained legally and ethically) is revenue. OK, I thought, and asked “How much is each Like worth in top line revenue?”

Revenue 120

Revenue Social Selling Sales Qualified Lead Social Media 120

BuzzBoard

MARCH 15, 2024

Introduction to Small Business Digital Marketing Success Stories In today’s digital age, a strong online presence is crucial for small businesses striving for growth and longevity. With a myriad of marketing channels at their disposal, leveraging them effectively to garner substantial results can be challenging.

Small Business 52

Small Business Small Business Case Study Social Media 52