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Sales Challenge: Gaining Access to the Decision-Maker

Carew International

One of the most significant challenges for any sales professional is gaining access to the ultimate decision-maker(s), particularly when we have a contact who engages us in our sales effort, but he or she is not making the final decision. A lack of direct access to the decision-maker is frustrating for many reasons.

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Selling Innovation in a Slow Economy

Janek Performance Group

Companies with good sales strategies do. The challenge for sellers is that every company with a new widget will tell their buyers that’ll be disruptive. The history books are filled with companies that should have capitalized on their innovative technology. Innovations alone do not become disruptive.

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Your Sales Kick-Off Meetings Are a Waste of Time!

Igniting Sales Transformation

That includes new product announcements, product feature training, product demos, reviews of marketing materials, or execs who feel their title justifies air time with the sales force when it doesn’t. Use your SKO time to train your sellers how to be better at selling; otherwise scrap the meeting. SKO’s are expensive!

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4 Tips for Selling to the Social Savvy Buyer

Zoominfo

We know B2B decision makers are using social media to inform their buying decisions. In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). Enter, social listening.

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10 Ways to Keep Your Sales Team Motivated Through The End of Summer

Hubspot Sales

Warmer months mean more distractions, and with key decision makers on vacation, a potential drop in leads. By supporting the strategic role of coaching within an organization, company leaders boost the motivation and performance of the entire sales team. Limit the cost to 5% of an incentive budget. Plan a sales contest.

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No One Wants Your Cold Calls

No More Cold Calling

I’ve heard it takes at least seven to 10 touches for sales teams who cold call and cold email prospects to connect with decision-makers. Because decision-makers don’t take cold calls or respond to cold emails. Guess what decision-makers do with those? When you get referrals, you get meetings with one call.

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From Reshuffling to Retention, These Trends Will Define B2B Sales in 2022

Crunchbase

Grow your revenue with all-in-one prospecting solutions powered by the leader in private-company data. The same McKinsey survey found that more than 90 percent of decision-makers predict the hybrid model will persist even after the pandemic subsides. Hybrid selling is the new normal. Multithreading becomes a core skill.