Remove compressing-our-customers-buying-process
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Does Your Customer Understand Their “Why?”

Partners in Excellence

When we engage our customers in discussing opportunities, we know it’s critical to understand “why.” We are much more effective when we understand what’s driving the customer and we align our strategies around helping the customer navigate the change initiative.

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Are You Managing The Process Or Is It Managing You?

Partners in Excellence

Sales people don’t seem to be managing the process, they are responding to what the customer is doing (or not doing). This is particularly frightening, when one recognizes customers don’t know how do buy, they wander through the buying process, going back and forth, starting and stopping, changing direction, getting lost.

Call-back 138
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“Short Cuts” Seldom Prove To Be Short!

Partners in Excellence

Sometimes, we need to compress the time to results. Right now, for instance we are mid way through Q4, and we are struggling to meet our Q4 and Annual goals. As a result, we are looking at any hack that enables us to get those goals…… Your customers are just waiting for you to come to them with those deep discounts.

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Are We Accomplishing Enough In Customer Meetings?

Partners in Excellence

Ideally, we are spending as much time as possible, working with our customers to help move them through their buying process. At the same time, customers are engaging sales people for only a small time in their buying process. ’ Could we accomplish more, creating more value with the customer?

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Are We Accomplishing Enough In Customer Meetings?

Partners in Excellence

Ideally, we are spending as much time as possible, working with our customers to help move them through their buying process. At the same time, customers are engaging sales people for only a small time in their buying process. ’ Could we accomplish more, creating more value with the customer?

Meeting 117
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Is This Problem Important For Your Customer To Solve?

Partners in Excellence

We struggle to get in front of customers, to find opportunities, to nurture them through the buying cycle, and, ultimately, to win. Yet, the majority of those complex buying opportunities end in “No Decision Made.” ” For those that are left, we hope to win our fair share.

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Buying During Difficult Times

Partners in Excellence

Complex B2B buying is never easy. I’ve written, extensively, about how difficult it is for buyers to align diverse priorities and agendas, and navigate the buying process. The majority of buying ends in no decision made. So, in the best of times, buying is difficult. Our worlds are changed.