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8 Social Media Mistakes B2B Marketers Should Avoid

Zoominfo

93% of B2B marketers use social media, and with good reason—it works ( source ). A 2014 study revealed that the ten most socially connected brands saw 31% greater revenue growth than the least connected brands. We haven’t been shy about touting the benefits of social media in B2B sales and marketing.

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The B2B Marketer’s Guide to Measuring Social Media ROI

Zoominfo

Compared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 billion spent on social marketing efforts in the United States alone in 2016 ( source ). However, 14% of B2B companies still refuse to participate in social media initiatives. Customer retention.

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KEEP CUSTOMER SERVICE SIMPLE

Apptivo

Customer service is considered important for a business success. A superior customer service helps retain the customers and build customer lifetime value. The key to providing good quality customer service is by building stronger relationships. What is customer service?

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How to Enhance Your Business Approach to Customer Service

Smooth Sale

Attract the Right Job Or Clientele: How to Enhance Your Business Approach to Customer Service. Our collaborative blog offers insights on ‘How to enhance your business approach to customer service.’ ’ Customer service is something that most businesses know they need to get right.

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26 CRM Techniques and Strategies for Customer Retention

Cience

Although new sales are important, smart companies also focus on retention. What Is Customer Retention? Customer retention means keeping the clients you already have. You know how hard it is to get new customers. It costs a lot less to keep existing customers than to go out and acquire new ones.

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5 best practices for offering excellent customer service

Zendesk Sell

Great customer service is a key part of any successful business. Poor customer service has the opposite effect. According to the NewVoiceMedia’s 2018 “Serial Switchers” report , poor customer service costs businesses around $75 billion a year. Only 5% did not share a negative customer service experience.

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Seven Things That Could Be Hampering Your Business Success Right Now

Smooth Sale

Whether it’s slow servers that test your staff’s patience or ancient POS systems that leave customers tapping their toes in frustration, your tech needs to keep up with the times. Social media isn’t just for sharing memes; it’s a critical tool for building relationships with your audience, increasing visibility, and driving sales.