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Why is automation the smartest choice for Email Marketing?

Apptivo

Marketers prefer hosting webinars, product launches and events to grow their business by sending automated emails that draw their attention to the brand. Customer engagement is king in business, and personalized communication is the crown jewel. Trying to make a connection! Nurture to Thrive!

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Adopting artificial intelligence in your sales process

PandaDoc

Developing an AI strategy should involve identifying pain points, setting goals, assessing infrastructure, calculating ROI, researching solutions, piloting tools, training staff, and tracking performance. Below is a breakdown of how they calculated the ROI. Read more: What type of companies use a CRM? Strategies and use cases 4.

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5 Ways to Build Up Customer Loyalty

Zoominfo

This is a troubling trend, considering the fact that trust is the foundation of customer loyalty. So let’s get into our top five strategies to build customer loyalty! Invest in Multi-Channel Customer Service. Great customer service is one of several factors that make a customer loyal to a brand.

Loyalty 130
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A Guide to Marketing Automation

Zoominfo

Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar. Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI. As you do your research, identify which vendors are known for providing the best customer service.

Marketing 246
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The 17 Essential Skills Every Salesperson Needs to Succeed

Highspot

Product and Market Knowledge Product and market knowledge is foundational to navigating product questions and articulating ROI. Product expertise: Understanding the product or service features, benefits, and value proposition allows sellers to demo the product and answer customer questions confidently.

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3 key factors that impact your customer churn rate

Nutshell

Improved customer service. Excellent customer service should be a core component in the strategy of every company seeking to retain customers long term. Many companies think of customer service as an overhead that should be reduced as much as possible rather than an investment in customer success.

Churn 133
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Podcasts, Certifications, and Ebooks Galore: Our Favorite Content Picks from 2020

Lessonly

We kicked content creation into high-gear last year to offer customer service, sales, and training leaders with resources that range from podcasts and ebooks, to coloring pages and certifications. Our Customer Service Enablement 101 Certification. This 3-Part Sales Readiness Webinar Series.

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