SugarCRM

JANUARY 25, 2024

As we begin to look towards the exciting horizon of 2024, our third annual Customer Breakthrough Awards give us the opportunity to reflect on the amazing things our customers—and partners—are accomplishing as part of the Sugar ecosystem. A company is only as strong as its customers, and this year was a record-breaking one!

SugarCRM 29

SugarCRM Customer Transportation Real Estate 29

SugarCRM

SEPTEMBER 21, 2023

Over the past five years, the evolution of CRM and the way companies leverage Customer Relationship Management (CRM) has undergone a remarkable transformation. In this era of rapidly changing customer dynamics, the role of CRM has expanded well beyond its traditional boundaries. Sellers need high-quality leads to come from marketing.

SugarCRM 26

SugarCRM CRM Research Face-to-face 26

SugarCRM

MARCH 2, 2023

Besides, WFG was looking into solutions to increase CRM adoption and streamline Marketing operations, along with giving their sales enablement efforts a kick. Once management realized that the first solution selected acted more as an address book and lacked the automation the company needed, WFG tried to build their own custom solution.

SugarCRM 26

SugarCRM Insurance Insurance Real Estate 26

SugarCRM

FEBRUARY 1, 2024

According to a recent report by McKinsey Digital , about 52% of the value that Gen AI could deliver applies to customer operations, marketing, and sales. At Sugar, we recently announced that Generative AI is part of our solutions and products , ranging from Sales Automation to Marketing and Service.

SugarCRM 29

SugarCRM Infusion Marketing Segment 29

SugarCRM

NOVEMBER 16, 2021

Artificial intelligence (AI) has transitioned from science fiction worlds to everyday reality; it has also become a more widely accessible tool than most fiction writers ever dreamed of. Small or mid-sized businesses can leverage AI-driven tools like SugarPredict to enhance multiple aspects of their operations.

SugarCRM 49

SugarCRM Lead Rank Lead Scoring Forecasting 49

Nutshell

APRIL 10, 2019

Effective marketing is about more than just attracting one-time customers. It’s about creating a lasting impression that will keep all your customers engaged with your products or services and coming back for more. Which CRM Features Are Essential for Marketing? Which CRM Features Are Essential for Marketing?

Paid Content 128

Paid Content Marketing SugarCRM CRM 128

SugarCRM

NOVEMBER 24, 2020

Customer relations management (CRM) software can help you create a great UX, increasing conversions and boosting your bottom line. Two CRMs, SugarCRM and Salesforce, are both well known in the e-commerce world. Your past customers. Your potential customers. How many of them contact your customer service team?

SugarCRM 49

SugarCRM SalesForce Consumer Social Media 49

SugarCRM

NOVEMBER 9, 2022

As we begin to wrap up 2022 and start to look towards the exciting horizon of 2023, our second annual Customer Breakthrough Awards give us the opportunity to reflect on the amazing things our customers—and partners—are accomplishing as part of the Sugar ecosystem. Let’s Meet the Winners!

Brainsell 49

Brainsell SugarCRM Customer CRM 49

SugarCRM

MAY 31, 2019

Later that focus shifted to creating this company, SugarCRM. What I ended up learning later was what I enjoyed creating the most was customers. Happy, successful customers. There is nothing more satisfying than when you see that bright gleam in the eyes of a new customer who is using your product for the first time.

SugarCRM 34

SugarCRM CRM Software Software 34

SugarCRM

JANUARY 14, 2020

Did you know that it’s seven times more expensive to acquire a new customer than it is to retain an existing one? How about that a 10% increase in customer retention yields a 30% rise in the value of your company? Grow Your Business From Within By Improving Customer Retention.

Retention 36

Retention Tools Lead Rank Lead Scoring 36

SugarCRM

OCTOBER 17, 2023

Most AI applications, however, revolve around facilitating sales and marketing operations. Companies that flirt with generative AI experience higher customer satisfaction, productivity, and overall growth rates. For Marketing, generative AI is the future. For Marketing, generative AI is the future.

Ideal Customer Profile 26

Ideal Customer Profile SugarCRM Marketing Lead Rank 26

SugarCRM

JULY 31, 2019

As you know, our recent acquisitions of Collabspot, Salesfusion and a business intelligence team have moved us firmly into the realm of customer experience (CX). Many of you are already seeing benefits – not just in sales, but the way you go to market and can offer additional value. Three Pillars.

SugarCRM 25

SugarCRM Lead Rank Loyalty Lead Scoring 25

SugarCRM

APRIL 9, 2024

Tougher Market Poses New Challenges Despite its rapid growth and expansion, Creative Foam faced new challenges as the company experienced production halt, supply chain disruptions, and soaring material costs, forcing it to focus on cost-effective, strategic decisions and pricing to overcome the challenges. We’re dealing in facts.

Sales Automation 26

Sales Automation Positioning Marketing Automotive 26

SugarCRM

APRIL 28, 2022

Customer acquisition is costly. It makes sense to keep your existing customers happy as the cost of churn is so high. New research from SugarCRM reveals that almost two-thirds (63%) of sales and marketing leaders agree that keeping existing customers is more cost-effective than closing a new deal.

Ideal Customer Profile 49

Ideal Customer Profile Churn Customer Face-to-face 49

LeadBoxer

NOVEMBER 29, 2020

Equipping your department with tools driven by artificial intelligence (AI). 10 Top Tools for Sales AI. This is an essential part of sales enablement , or the process of supplying your team with info, tools, and training that help them close more deals. 10 Top Tools for Sales AI. The secret to making it a reality?

Sales Enablement 74

Sales Enablement Tools Ideal Customer Profile Lead Rank 74

SugarCRM

OCTOBER 28, 2021

Salespeople and marketers should work closely and collaboratively when they implement account-based marketing strategies. At Sugar, we knew there was a way to ditch the blind spots and roadblocks that prevented our marketing and sales teams from working together to drive more pipeline.

Account Based Marketing 49

Account Based Marketing Intent Data SugarCRM Marketing 49

SugarCRM

AUGUST 24, 2021

“Customer experience has never been more important than right now because when the pandemic is finally behind us, customers will remember which companies treated them well during this difficult time.” — Dan Gingiss, Host, Experience This! Customer Experience: The Key to Success in the New Marketplace.

Customer Service 49

Customer Service Customer Airlines Churn 49

SugarCRM

JANUARY 18, 2022

From a marketing perspective, leveraging data helps accurately track campaign performance, identify new market opportunities, and understand leads and customers in high fidelity. A business that doesn’t best use data in its marketing efforts will handily surrender its prospects to one that does.

Analytics 42

Analytics Data Marketing Scale 42

SugarCRM

AUGUST 22, 2023

Sales and marketing alignment is one of the biggest goals of companies today. In fact, according to recent research conducted by SugarCRM, almost 60% of respondents reported that CRM is more important for achieving sales and marketing goals versus five years ago. Ultimately, marketing can run more effective A/B testing.

CRM 26

CRM Marketing SugarCRM Lead Nurturing 26

SugarCRM

OCTOBER 12, 2023

Sales and Marketing ; they’re like the perfect couple. That’s how it is with sales and marketing. What is Sales and Marketing Misalignment? Misalignment between sales and marketing is exactly what it sounds like. How Can You Tell if Your Marketing and Sales Teams are Misaligned? There’s a tension—a palpable energy.

Lead Rank 32

Lead Rank Marketing Marketing Qualified Lead Sales Qualified Lead 32

SugarCRM

APRIL 2, 2024

Prospect the market and see how the available solutions would fit into your rep’s daily routines, depending on your first identified priorities. Inbound emails or marketing activity and response. In other companies, that responsibility falls to marketing. ” – Zac Sprackett, Chief Technology Officer, SugarCRM 4.

SugarCRM 26

SugarCRM Vendor Government CRM 26

Hubspot Sales

SEPTEMBER 16, 2020

The days of a sales, service, or marketing professional's responsibilities being confined to a physical office are long gone. They allow sales, service, and marketing professionals to leverage their company's CRM wherever and whenever. SugarCRM covers sales, marketing, and customer service.

CRM 94

CRM SugarCRM Hubspot SalesForce 94

SugarCRM

FEBRUARY 26, 2020

There’s no doubt that email marketing is a critical component of marketing automation, but it’s definitely not the only thing that a marketing automation platform accomplishes. Nowadays, traditional email marketing tools are adopting more features to try to appear as more fully-fledged automation tools.

Email Marketing 29

Email Marketing Tools Lead Rank Marketing 29

SugarCRM

JUNE 7, 2021

Digital transformation has a major impact on your sales team and reps who engage with prospects and paying customers every day. If your sales pipeline is to benefit from engaging with the fast-moving digital economy and with digital transformation tools, your sales team needs to be directly involved and invested in that process.

Pipeline 48

Pipeline Marketing SugarCRM Ideal Customer Profile 48

SugarCRM

APRIL 19, 2021

SugarCRM offers various tools to help automate sales, marketing, and customer service processes, leaving managers free to focus on strategic initiatives to make their companies more profitable. Keep reading to learn more about how the intelligent customer experience platform can transform your business.

Benefit 29

Benefit Ideal Customer Profile SugarCRM Customer 29

SugarCRM

JANUARY 23, 2021

The sales and marketing departments often encounter difficulty capturing data and increasing transparency between marketing and sales activity. CRM applications tend to be a sales-driven tool and is where sales spend their day. Lack of data to segment customers appropriately. Send, track, and measure email campaigns.

Sales Process 33

Sales Process Top of Funnel SugarCRM Marketing 33

SugarCRM

MAY 25, 2023

When you think about Customer Relationship Management (CRM), sales and contact management may be the first thing you associate with it. But what was once an island occupied only by your sales team, CRM use cases have grown beyond the sales org and started to be integral parts of your day-to-day marketing and customer service operations.

SugarCRM 26

SugarCRM Customer Lead Rank Lead Scoring 26

SugarCRM

MARCH 30, 2022

In SugarCRM’s 2022 CRM Impact Report , we found that 70% of sales and marketing leaders need to do more to improve customer trust in their brand. However, they lack the tools, data, insights, and strategy to build brand rapport. 63% say misalignment between sales and marketing teams negatively impacts growth.

Churn 36

Churn Customer Webinar Metrics How To 36

SugarCRM

SEPTEMBER 19, 2023

In fact, in a recent SugarCRM research study, 60% of respondents told us that using CRM as a centralized communication hub for nurturing leads and customers is their top priority today. How do you ensure that the CRM you select offers your growing business all the features that help you scale and elevate customer experience ?

CRM 26

CRM Tools Scale SugarCRM 26

SugarCRM

FEBRUARY 26, 2020

There’s no doubt that email marketing is a critical component of marketing automation, but it’s definitely not the only thing that a marketing automation platform accomplishes. Nowadays, traditional email marketing tools are adopting more features to try to appear as more fully-fledged automation tools.

Email Marketing 26

Email Marketing Tools Lead Rank Marketing 26

SugarCRM

JANUARY 5, 2023

This year’s SugarConnected on Tour offered us the opportunity to see how some of SugarCRM’s customers use and interact with our systems and how they ensure proper adoption rates. Juniper Education: From Siloed Data to SugarCRM Wizards. Juniper Education: From Siloed Data to SugarCRM Wizards.

Ideal Customer Profile 26

Ideal Customer Profile SugarCRM Customer Face-to-face 26

SugarCRM

NOVEMBER 8, 2022

Positive results have allowed Backcountry to keep up with its increasing customer interest. Even though their teams did what they needed to do—sell merchandise, set up sales calls, respond to customer inquiries, provide customer service, etc.—at “We have a customer-centric view of our jobs instead of a task-oriented view.”

Ideal Customer Profile 26

Ideal Customer Profile SugarCRM Scale Customer 26

SugarCRM

JANUARY 15, 2020

One of the most important tools for managers is an end-of-year review and setting up a new goal plan. Read on and find out about five Sugar tools to help you reach and exceed your goals this year. Customer Interaction Management. Meet wMobile for SugarCRM , an easy-to-use app that puts the power of W?Systems

Tools 39

Tools SugarCRM Microsoft Social Media 39

SugarCRM

MARCH 23, 2021

In fact, many companies build their entire sales strategy on a solid foundation of marketing initiatives and brand recognition. . Successful companies build their marketing and sales strategies around the customer. The answer is simpler than you would have thought: Marketing Automation! . Market With Relevance.

ROI 26

ROI SugarCRM Lead Rank Lead Scoring 26

SugarCRM

DECEMBER 9, 2020

How much revenue does your marketing content generate? And while marketers and content are not directly involved in the sales funnel, they can help reduce friction between departments and, most importantly, equip their sales peers with the type of content that grabs attention and closes deals. .

Top of Funnel 49

Top of Funnel Marketing SugarCRM B2C 49

SugarCRM

MARCH 6, 2020

Customer expectations are changing—but is your company keeping pace? . Recent findings from Forrester show that two-thirds of Australian brands still struggle to deliver outstanding customer experiences. Too often, customer experience (CX) strategies sit siloed in different departments. Similar challenges persist in New Zealand.

SugarCRM 47

SugarCRM Customer Airlines Scale 47

SugarCRM

JUNE 8, 2023

Sales-i leverages ERP tools by connecting existing internal data with transactional data to generate clear, simple, and concise information. Because of the immense potential in uncovering hidden insights, we partnered with sales-i to accelerate our efforts of helping our customers better understand customer buying behaviors.

Opportunity 26

Opportunity SugarCRM Lead Rank Lead Scoring 26