article thumbnail

Solution Selling: The Ultimate Guide

Hubspot Sales

You've probably heard of solution selling — it might even be your strategy of choice. It's a sales methodology that became popular in the 1980s, and it's based on a pretty simple premise: A salesperson diagnoses their prospect’s needs, then recommends the right products and or services to accommodate them.

article thumbnail

The ultimate guide to solution selling

PandaDoc

Probably the most popular approach to complex B2B sales, solution selling has been around for decades. It is still being taught to many sales reps around the world, and there are compelling reasons to do so. Solution selling methodology in a nutshell. Pros and cons of solution selling.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Product Selling vs Solution Selling w/Scott Crosley

InsideSales.com

? ?. Read on to learn how the prospect theory can help you move from product and solution selling to value selling. RELATED: Creating Value for Customers – 5 Strategies for Value Selling. In this article: How the Shift from Product and Solution Selling to Value Selling Began.

article thumbnail

7 Skills Every Sales Manager Needs

Gong.io

It’s hard to become a sales manager without first being a good sales rep. After all, when the majority of your own quota is based on your team’s sales performance, you need to know how to sell. . But that doesn’t mean the best closer is guaranteed to make the best sales manager. Strong leadership .

article thumbnail

Six Books to Make Your Selling Bright

Alice Heiman

Love Your Team, A Survival Guide for Sales Managers in a Hybrid World by Helen Fanucci. Helen answers the question of what this means to sales leaders managing these teams. Top performers have their pick of jobs and you better be the sales manager that they want to work with.

Lead Rank 138
article thumbnail

Sensemaking: Putting It All Together In Selling To Our Customers

Partners in Excellence

For links to the other posts in the series, go to: Sensemaking, The Big Issue Facing Both Our Customers And Us. Collectively, we see the experiences of 100’s and 1000’s of customers facing similar issues, challenges, and problems. Stated differently, it’s very contextually dependent.

article thumbnail

What the Challenger Sale Gets Wrong about Customer Relationships

Miller Heiman Group

While this approach can generate net-new business, its approach contradicts a key concept that research has proven: in uncertain economic times , the best way to grow your sales organization is to invest in deepening customer relationships. Consultative selling is not dead, as Challenger argues. It’s evolved.