How Building a Stone Walkway Makes the Case for Sales Process
Understanding the Sales Force
AUGUST 16, 2023
If they were anything like the bottom 56% of all salespeople, who don’t effectively follow a sales process, they would begin with step 4 so that they could quickly get to steps 7-9. It would be the stone walkway equivalent of a salesperson starting with a presentation or demo. Watch my two-minute video on the subject.
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