Act!

SEPTEMBER 4, 2024

Did you know that 59 percent of marketers believe artificial intelligence (AI) will revolutionize the marketing industry ? Generative AI tools like ChatGPT , Bard, Gemini, MidJourney, and many others have transformed how marketers think and approach their decision-making and work.

Marketing 52

Marketing Top of Funnel ACT Lead Rank 52

Zoominfo

NOVEMBER 20, 2023

Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives. Marketers are definitely at the forefront of experimenting with GenAI. What Does this Mean for Marketers?

Data 130

Data Scale Lead Rank Marketing 130

Pipeliner

AUGUST 7, 2024

In a digital age where email and social media dominate the marketing landscape, direct mail marketing is often dismissed as outdated and ineffective. With over 20 years of experience in high tech and telecom, Wilson provides a wealth of knowledge on how direct mail can be a powerful tool in modern marketing.

Direct Mail 52

Direct Mail Lead Rank Lead Scoring Marketing 52

Smooth Sale

JULY 14, 2024

The technologies offer unparalleled opportunities not limited to personalization, efficiency, and insight, making them indispensable tools for modern marketers. In marketing, AI and ML can analyze vast amounts of data to uncover patterns and insights that human analysis might miss.

Strategy 101

Strategy Scale Marketing Lead Rank 101

BuzzBoard

JULY 31, 2024

Understanding the Importance of Profiling Mid-Sized Companies Audiences for Effective Digital Marketing Strategies In the constantly changing landscape of digital marketing, understanding your target audience has never been more crucial. This profiling extends beyond simple demographics to tap into the consumers’ psychographics.

Ideal Customer Profile 52

Ideal Customer Profile Company Strategy Demographics 52

BuzzBoard

SEPTEMBER 17, 2024

Why Is Market Research Essential for Successfully Acquiring Small Business Clients? Market research is integral to small business success in the world of digital marketing. Without a robust understanding of the target market, success becomes less of a strategy and more of a game of chance.

Small Business 52

Small Business Small Business Research Marketing 52

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Connext Digital

MARCH 24, 2024

Email marketing remains one of the most powerful and effective marketing channels available to marketers today. Despite the rise of social media and other digital marketing tactics, email still reigns supreme for its ability to drive results and high ROI. Here are five reasons why email marketing is so effective: 1.

Email Marketing 94

Email Marketing Marketing Social Media Channels 94

Smooth Sale

AUGUST 12, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Leverage Email Marketing to Build Customer Relationships for Growth Email marketing can be a cornerstone for building and maintaining strong customer relationships in today’s digital landscape. Segmenting your email list enables more targeted communication.

Email Marketing 106

Email Marketing Customer Marketing Loyalty 106

Nutshell

MAY 19, 2023

With web analytics and tracking tools, you can keep an eye on how and where people interact with your website. Integrating your customer relationship management (CRM) software with web analytics and tracking tools gives you a more comprehensive view of user and customer behavior.

Analytics 62

Analytics CRM Tools Demographics 62

BuzzBoard

JULY 27, 2024

Understanding the Importance of Geo-Localized Keywords in Online Marketing for Mid-Sized Companies In the realm of digital advertising for small businesses, geo-localized keywords hold a crucial role. Geographic targeting allows businesses to customize their messaging and marketing efforts to customers in specific locations.

Company 52

Company Advertising Advertising Small Business 52

BuzzBoard

JULY 3, 2024

How to Leverage Organic Reach and Paid Advertising in Social Media Practices for Internet Marketing Agency Growth Leveraging organic reach paired with using paid advertising are crucial social media practices for the growth of an internet marketing agency.

Social Media 52

Social Media Media Marketing Advertising 52

Nutshell

MARCH 1, 2024

While you should always focus on your business’s competencies and objectives first, keeping an eye on your competitors provides you with ideas on how to improve your marketing approach. Competitor monitoring tools give you the power to track your competition’s wins and losses, giving you a competitive advantage within the market.

Paid Content 71

Paid Content Tools Lead Rank Lead Scoring 71

BuzzBoard

JULY 8, 2024

A Comprehensive Guide on How to Expand Your Internet Marketing Agency to a New Market In today’s dynamic digital landscape, branching out an internet marketing agency into a new market can ignite thrilling new chances. Market expansion tips suggest a concentrated marketing strategy for the new market.

Marketing 52

Marketing Segment Territories How To 52

BuzzBoard

JULY 30, 2024

How to Leverage Tailored Content Marketing Strategies to Increase Engagement Rate for Mid-Sized Companies? Creating opportunities in a saturated market space often requires tailored content marketing strategies for mid-sized companies. Utilizing these tools can propel your client’s company toward digital success.

Webinar Metrics 52

Webinar Metrics Company Strategy Marketing 52

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers. BTW: Are Your Sales and Marketing Teams Aligned? You can track their buying signals.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

BuzzBoard

MARCH 13, 2024

Exploring the Potential of Email Marketing for Small Businesses Tapping into email marketing’s potential can revolutionize small businesses. This tool is indispensable for salespeople at digital marketing agencies focusing on local and small businesses looking to streamline their operations.

Small Business 52

Small Business Small Business Email Marketing Strategy 52

Zoominfo

MAY 5, 2019

In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. Email marketing isn’t going anywhere.

Email Marketing 231

Email Marketing Marketing Lead Rank Lead Scoring 231

BuzzBoard

JULY 23, 2024

Highlighting the Effectiveness of Digital Marketing Strategies Tailored for Mid-Sized Companies Digital marketing strategies specifically tailored for mid-sized companies have proven to be highly effective. This means they require a specialized approach to digital marketing.

Company 52

Company Marketing Social Media Demographics 52

BuzzBoard

JULY 15, 2024

How Can Personalized Email Marketing Transform the Sales Strategies of Mid-Sized Companies? This is particularly crucial if your digital marketing efforts are targeted toward mid-sized businesses. Here, we explore how personalized email marketing can reinvent sales strategies for these enterprises.

Email Marketing 52

Email Marketing Company Marketing Segment 52

BuzzBoard

SEPTEMBER 14, 2024

Exploring the Potential of Sales Automation for Mid-Sized Companies Sales representatives at digital marketing agencies often struggle balancing multiple accounts while reaching out to potential mid-sized companies. This could be accomplished through scheduling posts on social platforms or setting up email marketing sequences.

Top of Funnel 52

Top of Funnel Company Marketing Sales Automation 52

Hubspot Sales

DECEMBER 23, 2022

In this post, you’ll learn the 19 best sales prospecting tools to help you engage with your ideal prospects. From software that leverages your partner ecosystem to prospect databases, every tool on this list can help you fill your sales pipeline. What Is a Sales Prospecting Tool? The Benefits of Sales Prospecting Tools.

Tools 119

Tools Ideal Customer Profile Prospecting Intent Data 119

Pipeliner

AUGUST 17, 2018

Radio As a Marketing Tool For B2B Marketers and Social Listening. In the digital era, brands shouldn’t write off the radio as a marketing tool – it offers the same key perk of programmatic ad buys: attribution. Role of Radio In the Marketing Mix. Future of Radio Advertising in Promoting B2B Sales.

B2B 75

B2B Tools Marketing Advertising 75

BuzzBoard

APRIL 18, 2024

Understanding the Importance of Audience Segmentation in Local Business Markets The significance of audience segmentation in local business markets in today’s increasingly digital landscape is paramount. This is particularly valuable in local markets where customers often have specific needs and preferences.

Paid Content 52

Paid Content Segment Advertising Advertising 52

Zoominfo

SEPTEMBER 18, 2018

It’s one of the most talked-about trends in the marketing world today. Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. What is personalized marketing? Personalization. Keep reading!

Marketing 206

Marketing Demographics Campaigns Social Media 206

BuzzBoard

SEPTEMBER 14, 2024

Overview of the Evolution of Social Media and Its Role in Shaping the Current Digital Marketing Landscape Specifically for Mid-Sized Companies In the not-too-distant past, traditional marketing methods were dominant. However, with the rise of social media, the marketing landscape has seen a significant shift.

Social Media 52

Social Media Media Company Marketing 52

BuzzBoard

JULY 3, 2024

How Can Chatbots and AI Technology Be Utilized for Lead Generation Within Internet Marketing Agencies? The advent of chatbots and AI technology has dramatically transformed the operations of numerous industries, including digital marketing agencies. Using chatbots for lead generation could transform internet marketing agencies.

Lead Generation 52

Lead Generation Sales Qualified Lead Marketing Qualified Lead Leads 52

Zoominfo

JUNE 28, 2023

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? First, let’s define go-to-market as an overall framework.

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

BuzzBoard

SEPTEMBER 6, 2024

What Strategies Can Be Used to Successfully Sell Digital Marketing Services to Mid-Sized Company Clients? Selling digital marketing services to mid-sized companies can significantly boost your agency’s growth. Effectively communicating the value of digital marketing services is key to achieving success.

Company 52

Company Marketing Scale Small Business 52

BuzzBoard

JUNE 18, 2024

The Essentials of Understanding Who Your Ideal Customer Is in the Digital Marketing World In the fast-paced and ever-evolving world of digital marketing, comprehending who your ideal customer is can make or break your success. This mission’s initial step begins with identifying your digital marketing ideal customers.

Ideal Customer Profile 52

Ideal Customer Profile Customer Marketing Demographics 52

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

BuzzBoard

JULY 15, 2024

Approaches to Improve the Effectiveness of Marketing Emails for Mid-Sized Businesses In the constantly evolving digital landscape, email marketing continues to be an effective strategy, especially for mid-sized businesses. A common principle in digital marketing is that relevance drives engagement.

Company 52

Company Strategy Marketing Segment 52

SalesFuel

AUGUST 21, 2024

“They have [had] a very old-school mentality but are starting to see the value of including more digital advertising in their marketing scheme.” Solution: Turn to AdMall’s multiple sales tools Flaten doesn’t have a specific favorite AdMall report because he loves to use them all. “My

Banking 83

Banking Campaigns Media Closing 83

Zoominfo

APRIL 20, 2020

Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. Instead, go-to-market teams are tirelessly doing anything and everything they can to hit their numbers today. Market segmentation needs to be beyond reproach and sales metrics need to be measurable and projectible.

Pipeline 239

Pipeline Marketing Top of Funnel Hiring 239

SocialSellinator

SEPTEMBER 28, 2021

Marketing is a tricky game. Facebook marketing for Real Estate Business is a lot like traditional marketing. And marketing campaigns on Facebook build relationships that are a crucial part of maintaining and growing any business. Demographic. Just look at Facebook. billion active monthly users and counting.

Real Estate 145

Real Estate Facebook Ideal Customer Profile Marketing 145

BuzzBoard

JUNE 10, 2024

The Fundamental Steps Needed to Start a Local Marketing Agency and Navigate Common Challenges In the current age of digital interconnectedness, the prospect of forging ties with local small businesses can appear overwhelming. Are they grappling with reaching their target demographics or transitioning potential leads into profit?

Small Business 52

Small Business Small Business Marketing Social Media 52

BuzzBoard

SEPTEMBER 10, 2024

Strategies Crucial for Selling Digital Marketing Services to Mid-Sized Companies Selling digital marketing services to mid-size companies demands specific strategies beyond basic sales techniques. Sales representatives at digital marketing agencies must thoroughly understand the precise needs of these digital agency clients.

Outsourcing Services 52

Outsourcing Services Company Marketing Lead Rank 52