Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. Enter: Marketing attribution. What is marketing attribution? Let’s get into it!

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. As opposed to whole blog posts, webinars , eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. What is the Landing Page’s Importance in Digital Marketing?

Marketing 130

Marketing Prospecting Top of Funnel Segment 130

Zoominfo

JUNE 27, 2019

As marketers, we all strive to be more creative —but what exactly does that mean? To prepare you for an upcoming webinar with Jay Acunzo, we provide you with a comprehensive guide to revive your creativity—not as a vague concept but as a tangible marketing skill. Key Takeaways about Marketing Creativity. Keep reading.

Marketing 185

Marketing Scale Face-to-face Webinar Metrics 185

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. What is Marketing Attribution? Let’s get into it!

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives.

Examples 208

Examples B2B Marketing Inbound 208

eGrabber

JULY 19, 2023

Email marketing is a powerful way to reach your target audience and grow your business. Here are some tips on how to get email lists for marketing: 50+ Ways to Get Email Lists for Marketing 10x Faster! This could be an ebook, whitepaper, checklist, exclusive discount, or free trial. Unlock Your Marketing Potential Now!

Social Media 52

Social Media Marketing How To Discount 52

SBI

DECEMBER 9, 2019

Watch the 5-minute webinar below, or view the full webinar here : Seismic’s customer success team was able to understand our needs and delivered above and beyond what we expected. 5-min Excerpt from the webinar with Bryan Murphy & Barbara Trevino of Rackspace. Barbara Trevino, Channel Sales Enablement, Rackspace.

Webinar Metrics 65

Webinar Metrics Sales Enablement B2C Channels 65

Pipeliner

JANUARY 25, 2024

Content marketing is all about creating connections. Effective content marketing is about crafting stories that echo the values and aspirations of your audience. Below, we’ll dive into eight transformative ways content marketing can boost your brand’s reputation and revolutionize its image. Take Lanteria , for example.

Lead Rank 59

Lead Rank Lead Scoring Marketing Webinar Metrics 59

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Let’s dive in. Let’s dive in.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

A Sales Guy

OCTOBER 11, 2012

Free ebooks, white papers, webinars etc. When a company offers an e-book on How to Get the Most out of Facebook, or a white paper on Cold Call Techniques in exchange for our information we are obligated to share it if we want the ebook. Content marketing is a legitimate and less intrusive marketing medium.

eBook 102

eBook Cold Calling Webinar Metrics Facebook 102

Zoominfo

AUGUST 12, 2018

So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. Our examples highlight ways companies achieved branding success through creative marketing initiatives.

Examples 130

Examples B2B Marketing Inbound 130

Lessonly

JANUARY 11, 2021

We kicked content creation into high-gear last year to offer customer service, sales, and training leaders with resources that range from podcasts and ebooks, to coloring pages and certifications. Ollie Llama and the Lessonly marketing team put their hooves together to create some fun activities to entertain kiddos and adults alike.

eBook 48

eBook Pivotal Webinar Metrics Customer Service 48

criteria for success

FEBRUARY 11, 2019

Sales Collaboration eBook Interview – Episode 125 appeared first on Criteria for Success. In this episode of Let’s Talk Sales , I interview our Director of Sales & Marketing, Rebecca Twomey, about her newest eBook titled Increase Collaboration Between Teams: From Sales to Sales, Sales to Marketing, and Beyond.

eBook 40

eBook Scale Webinar Metrics Resources 40

SBI Growth

OCTOBER 23, 2013

Marketing leaders must prove their contribution to Sales Revenue. Marketing must produce leads that generate new business. In this environment, many of your peers have turned to marketing automation as the solution. Here’s the problem: 3 out of 5 marketing automation implementations fail. INTERNAL CONTENT MARKETING TEAM.

Outsourcing Services 316

Outsourcing Services Lead Gen Marketing Webinar Metrics 316

Fill the Funnel

MAY 26, 2014

I have been buying most every tool that has come out in the “webinar” category for several years now. I differentiate “online-meetings from webinars based on audience size limits, with my cutoff at 25 people or less for an online meeting tool and over 25 moving into the webinar category.

Webinar Metrics 118

Webinar Metrics Tools Skype Google 118

Zoominfo

JUNE 25, 2018

Brands that market directly to consumers recognize YouTube as a powerful tool. But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Benefits of YouTube for B2B Marketing. 400 hours of video are uploaded to YouTube every minute. We say yes!

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Adaptive Business Services

APRIL 12, 2023

I recently decided to create an accompanying eBook to go along with my Nimble training. Training and eBooks yield multiple assets Over the past several years, I have created two eBooks and published two books. My first eBook was called “Focused Social Selling”. Master Networker also became a slide show and a webinar.

eBook 71

eBook Direct Mail Webinar Metrics Course 71

Zoominfo

OCTOBER 5, 2021

Many B2B marketers recognize the value of both and incorporate them into the same campaigns. Demand generation is based on marketing campaigns to create a demand or interest in your product or service. Lead generation marketing is based on campaigns to collect information about potential customers and turn them into leads.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Lead Generation 130

SBI Growth

OCTOBER 5, 2013

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Opportunities – Percent contribution by Marketing to the Sales Funnel. Wins – Percent contribution by Marketing to Sales Revenue. Those that miss critical spend categories altogether.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

eGrabber

JULY 19, 2023

Email marketing is a powerful way to reach your target audience and grow your business. Here are some tips on how to get email lists for marketing: 50+ Ways to Get Email Lists for Marketing 10x Faster! This could be an ebook, whitepaper, checklist, exclusive discount, or free trial. Unlock Your Marketing Potential Now!

Social Media 40

Social Media Marketing How To Discount 40

Zoominfo

MARCH 4, 2021

You want to be on top in your market, but it’s more difficult when you’re pitted against enterprises. Follow these steps to create an effective lead generation strategy for your SMB: Identify your target audience – Think about who’s in your market and if they’re interested in your product or service.

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! You might also like: Free eBook: Top-Down Customer Discovery – Uncovering THE BIG WHY!

Webinar Metrics 52

Webinar Metrics Strategy Marketing Distribution 52

Zoominfo

MARCH 6, 2017

Email marketing is one of the most effective and efficient forms of marketing. Though not commonly used in logistics, email marketing has the potential to increase engagement and brand awareness amongst shippers, and can help your organization grow. Is it to get new customers? More business from existing customers?

Email Marketing 100

Email Marketing Webinar Metrics Marketing Strategy 100

Zendesk Sell

JANUARY 10, 2019

That’s where content marketing comes in. Before creating any bottom of the funnel content, talk with your sales department and have a content marketing strategy in place (and also outline how you will measure success). Ebooks are a type of long-form content and go more in-depth than blog posts. Use the right measures.

Top of Funnel 74

Top of Funnel Funnel Case Study Webinar Metrics 74

BuzzBoard

FEBRUARY 8, 2024

Understanding the Role of Email Marketing in Lead Generation for Small Business In today’s highly digital world, small businesses often find it challenging to stand out amidst the stiff competition. However, email marketing can provide a robust solution. First and foremost, building a quality email list is essential.

Small Business 52

Small Business Small Business Email Marketing Marketing Qualified Lead 52

Sales and Marketing Management

APRIL 4, 2017

Author: Ben Cotton Sales and marketing alignment is a hot topic. Indeed, sales and marketing alignment is no longer a nice to have, optional extra or buzzword – it has a very real impact on the bottom line. At HubSpot, we coined the term “ smarketing ” to describe sales and marketing alignment. Opportunity.

Engineering 120

Engineering Marketing Qualified Lead Lead Rank Top of Funnel 120

SugarCRM

JULY 15, 2021

We would like to show you how sales can have cross-selling opportunities and at-risk accounts in their crosshairs without any hassle, how marketing can have automatic lead scoring at campaign metrics at their fingertips, and how your support reps can focus on talking to customers instead of manually routing cases.

SugarCRM 43

SugarCRM Marketing Lead Rank Lead Scoring 43

Allbound

FEBRUARY 26, 2020

A key factor of success for your channel is a cohesive marketing strategy. In order to effectively market through your channel partners, you’ll have to create a cooperative marketing strategy. In order to effectively market through your channel partners, you’ll have to create a cooperative marketing strategy.

Webinar Metrics 78

Webinar Metrics Strategy Marketing Collateral 78

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing. Demand generation is a joint effort between a business’s marketing and sales organizations.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Zoominfo

DECEMBER 28, 2020

Your marketing and sales teams need both. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. Read on to discover how your marketing and sales teams can close more leads by recognizing and responding to prospects’ buying signals. Consider this.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

SBI Growth

SEPTEMBER 4, 2012

We recently surveyed hundreds of marketing leaders in small to medium size businesses. In our research, we found that marketers are feeling the growing pressure to prove their marketing spend is generating results. And in a growing number of cases, CEOs have given their marketing leader a “new business” quota.

Marketing 288

Marketing Face-to-face Hiring Social Media 288

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. What does a “good lead” look like anyway? What is a Lead?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

SBI

JULY 14, 2019

Resources All Case Studies eBook ebooks & Guides Interview Video Video Reviews Webinars. Konecranes USA Marketing wanted a seamless way to deliver both sales and marketing content to their sales teams, but also deliver a quality sales. Field Sales. Video Reviews. Sales Enablement. Case Studies. Field Sales.

Video 93

Video Case Study eBook Field Sales 93

Apptivo

FEBRUARY 23, 2023

Lead generation, which is what fuels a company’s long-term success, necessitates cooperation between sales and marketing. Why is it difficult for Sales and Marketing to collaborate? Cold outreach: Although time-consuming and expensive, cold calling, email marketing , and direct mail campaigns can be useful for generating leads.

Lead Generation 52

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 52

Nutshell

JULY 22, 2020

Sales and marketing professionals are constantly slinging around new buzzwords, complex terms, and confusing abbreviations. Well, here’s another important term for you to memorize: the marketing flywheel. Well, here’s another important term for you to memorize: the marketing flywheel. What Is a Marketing Flywheel?

Top of Funnel 119

Top of Funnel Lead Rank Marketing Churn 119

Zoominfo

APRIL 9, 2019

Brands that market directly to consumers recognize YouTube as a powerful tool. But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. A fine-tuned YouTube marketing strategy won’t yield much success if your videos don’t offer compelling content.

B2B 100

B2B Marketing Lead Rank Lead Scoring 100

Autoklose

MARCH 11, 2024

Organize an Online Conference, Webinar, or an Industry Meetup 2. This can be a helpful resource, such as a blog post, free ebook, webinar, or some kind of freebie that they will find useful. These methods aim to foster a sense of trust and interest, paving the way for a meaningful relationship. Here’s how.

Lead Rank 98

Lead Rank Lead Scoring Sales Qualified Lead Leads 98