Mon.Apr 10, 2023

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2023 sales enablement trends to watch from our guest, Forrester’s Peter Ostrow

Showpad

Market conditions in today’s global landscape are constantly changing and difficult to predict. The uncertainty surrounding inflation, recession, and supply chains have caused ripple effects in businesses across industries: 81% of sellers say deals have been lost or stalled in the past year due to a key stakeholder’s departure from a client or prospect company. 57% of buyers say sellers lack knowledge of their unique business needs. 46% of sellers feel fatigued when thinking about facing another

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With Buyers’ and Sellers’ Roles Upended, B2B Sales and Marketing Alignment Is Critical

Sales and Marketing Management

With prospects now driving their own problem-solving journeys, sellers must design their entire go-to-market strategies around enabling and facilitating the buyer-led process. The post With Buyers’ and Sellers’ Roles Upended, B2B Sales and Marketing Alignment Is Critical appeared first on Sales & Marketing Management.

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Obsessing About What Our Customers Think Of Us

Partners in Excellence

One of my favorite wastes of 30 minutes, every Friday, is to listen to Coffee With Brent Adamson and Matt Heinz. (For regular listeners of the show, you will know my tongue is deeply planted in my cheek). Not quoting Brent directly, he raised an issue of: Why are we so obsessed about what customers think of us and our products? It’s a fascinating question.

Customer 101
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The Unsold Mindset – Why the World’s Greatest Sellers Are the Opposite of Who You Think They Are

Sales and Marketing Management

Colin Coggins and Garrett Brown, authors of “The Unsold Mindset,” explain why the world’s greatest salespeople are the opposite of who you think they are. The post The Unsold Mindset – Why the World’s Greatest Sellers Are the Opposite of Who You Think They Are appeared first on Sales & Marketing Management.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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Introducing Spotlight: An advanced AI sales simulator that helps your sales reps make the perfect pitch

Awarathon

Introducing Spotlight: An advanced AI sales simulator that helps your sales reps make the perfect pitch It can be challenging for sales reps to anticipate every possible scenario that might arise during customer interactions, especially with the ever-changing market and the abundance of product offerings, it gets difficult to capture the attention of the […] The post Introducing Spotlight: An advanced AI sales simulator that helps your sales reps make the perfect pitch appeared first on Aw

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Why We Do What We Do

One of a Kind Sales

As part of our bi-weekly Sandler training, we reviewed and discussed a video from Simon Sinek, leadership expert and author of several best-selling books, including Start with Why.

Video 88
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11 Tips to Generate Better Real Estate Leads

Close

Real estate lead generation is a real challenge. Learn repeatable, effective strategies to find quality real estate leads + boost your career.

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A Go for No Story. Literally.

Go for No!

Author Suzanne Young had a book reading and signing for her brand new YA paranormal thriller, IN NIGHTFALL. (Normally, a joyful occasion for any author!) Instead, she posted this photo of a section in the bookstore full of empty chairs on Twitter and said: “If you ever want to see a career low point, this is it. Crying my entire way home.” That’s right.

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Not for Yourself, But Others

Selling Energy

In Australia, there is a company called SAMS , which stands for Shark Attack Mitigation Systems. They create wetsuits that are designed to protect divers and surfers from a potential shark attack. The designs are created with the assistance of scientists and shark experts, ensuring a user’s personal safety.

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Supercharge Your Sales: 5 Steps to Effortless Selling

Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

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AI and Product Management – The Possibilities Are Endless

Product Management University

(Artificial Intelligence) AI and product management is a white-hot topic that runs the gamut, from the countless benefits to product managers all the way to replacing product managers…and everything in between. As with any new technology, there’s a maturation curve. Nevertheless, it’s always fun to think, dream and speculate about what AI and product management might or might not look like when it’s all grown up.

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New Approaches From Traditional Wisdom

Rob Jolles

LISTEN NOW on Apple Podcasts April 10th, 2023 Burnout is increasingly rampant in the business world and we need new approaches, but that doesn’t mean these new approaches can’t be adapted from traditional wisdom. Author and Rabbi Matthew Ponak sits down with Rob and shares some relevant ideas of Judaism from his book, Embodied Kabbalah that are accessible to people of all backgrounds… and he’s right!

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How to write Blog Articles that Attract Customers

Lead411

How to write Blog Articles that Attract Customers Orbit’s survey shows that only 22% of blogs produce good marketing results. And that figure has been declining steadily for the past three years. But why? Perhaps there’s a lot of generalized advice in the content marketing industry, like “write for users, not Google” or “high-quality content ranks higher.” But what does it all mean?

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AI: Should We Heed Elon Musk’s Warning?

Pipeliner

In the last couple of weeks, the internet has been frantically buzzing over a warning issued by Elon Musk —and supported by hundreds of industry tech leaders—that we should pause the development of AI because of its threat to humanity. Musk states that all companies fervently working on AI development should cease for six months and reflect on AI’s potential consequences and dangers.

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3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

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6 Missteps in Security Sales: and What CISOs Want You To Do Instead

Emissary

The security space is booming: security spend is growing at over 13 percent with, with a projected spend of over $150B. Yet, despite such broad demand, closing security sales remains challenging. In a recent survey, only 31% of CISO’s are finding the value they need from vendor salespeople. There are 6 major missteps that vendor salespeople are making in security sales.

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Statement billing vs invoice billing: What’s the difference?

PandaDoc

Billing is a key process for any business. After all, it’s hard to grow your business if you’re not getting paid. That’s why we’re here to explain statement billing vs invoice billing. We’ll look at invoices and billing statements, covering what they do, the differences between them, and what to include to get paid on time. What’s an invoice? An invoice is a document submitted to a customer by a business.

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How to Use a Mutual Action Plan to Close More Deals (+ Free Template)

Close

A mutual action plan sets out clear milestones for all the stakeholders in a deal. Learn what your MAP should include & how to use in in the sales process.

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How to Write Blog Articles that attract customers

Lead411

Orbit’s survey shows that only 22% of blogs produce good marketing results. And that figure has been declining steadily for the past three years. But why? Perhaps there’s a lot of generalized advice in the content marketing industry, like “write for users, not Google” or “high-quality content ranks higher.” But what does it all mean?

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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5 Things You Must Do To Boost Email Open Rates & Close Deals Faster | James Boreham - 1659

Sales Evangelist

Writing intriguing, trustworthy e-mail content in today’s market can feel like a losing game. How do you stand out from the crowd without resorting to gimmicks (which doesn’t work anyway)? Enter your host Donald Kelly and our guest James Boreham with five tips on creating e-mails that create unforgettable first impressions your clients will still be talking about years later (true story!).

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Losing Big Deals? Fix These 5 Sales Process Fails

Sales Hacker

Too often, I see sales teams thinking of their “ sales process ” as a set of stages in their pipeline and maybe a bunch of fields to complete at each stage. And I see those same teams wrongly claiming, in deal reviews, that these are the things that killed their deals: Product functionality gaps The winning vendor’s solution included critical functionality that we don’t have.

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What is a cold email?

SendBuzz

Email marketing and outreach has been around us for decades. The cold email marketing remains one of the most effective marketing channels to reach and engage with a wider audience & build fruitful relationships with the prospects. However, every email has its unique tone, message and structure that defines its value to the reader. While some some cold email automation are warm and hyper-personalized, others are cold and generic.