Mon.Sep 25, 2023

article thumbnail

Marketing Trends for 2024: A Glimpse into the Future

Sales and Marketing Management

It's been a transformative journey from the internet's early days to today's discussions on the metaverse and AI. Let's explore the top marketing trends for 2024. The post Marketing Trends for 2024: A Glimpse into the Future appeared first on Sales & Marketing Management.

Trends 374
article thumbnail

Moving from Darkness into Light

Smooth Sale

Photo by John Hain Attract the Right Job Or Clientele: Moving from Darkness into Light Shara Lewis-Campbell, provides today’s blog, Moving from Darkness Into Light. Beauty & the Beast Publishing , a multi-award-winning book publishing and media services company, was co-founded by Shara Lewis-Campbell. Lweis-Campbell is socially conscious and a fervent advocate of social restorative justice, raising awareness and amplifying the voices of the voiceless through innovative expression and inclusi

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Unleashing the Human Element at Work | Transforming Workplaces Through Recognition

Sales and Marketing Management

Only 23% of employees strongly agree they get the right amount of recognition for the work they do. A closer look at employee sentiment about recognition. The post Unleashing the Human Element at Work | Transforming Workplaces Through Recognition appeared first on Sales & Marketing Management.

Marketing 374
article thumbnail

Human Interaction Is Not Designed For Efficiency

Partners in Excellence

As sellers, we are obsessed with efficiency. It’s no surprise, we have more demands on our time than we have time to fulfill those demands. We constantly seek better ways to accomplish more. For decades, technology continues to offer ways to improve our efficiency (and every once in a while, our effectiveness–but that’s a separate post).

Meeting 115
article thumbnail

How B2B Buying Has Changed – And How Sales Teams Must Adapt

A dramatic shift has occurred in the B2B landscape. Buying has transformed radically in the last half-decade, causing growth rates to plummet, customer acquisition costs to skyrocket, and churn rates to surge. For SaaS companies relying on traditional sales strategies to grow revenue, these trends will only become worse, as they now falter in the face of modern purchasing paradigms.

article thumbnail

Busting Myths About Corporate Cruise Meeting and Events

Sales and Marketing Management

There are a lot of mistaken concepts about holding meetings and other corporate events on cruise ships. Here's your chance to get the truth. The post Busting Myths About Corporate Cruise Meeting and Events appeared first on Sales & Marketing Management.

Meeting 297

More Trending

article thumbnail

Gift Cards: Highly Valued and Highly Used

Sales and Marketing Management

Nine in 10 respondents say gift cards make an appropriate employee incentive or reward. Here's a look at why they are popular and some suppliers for your next motivational effort. The post Gift Cards: Highly Valued and Highly Used appeared first on Sales & Marketing Management.

article thumbnail

Why NOT to Use ‘Greenwashing’ in Marketing

Grant Cardone

Protecting our planet has become more important to consumers than ever before. But, using“greenwashing” in marketing can harm your business in more ways than one. Let’s look at this trend and why it’s questionable… According to Statista, the sustainability industry was worth $13.76 billion. The same study also projected that it will be worth $417 […] The post Why NOT to Use ‘Greenwashing’ in Marketing appeared first on GCTV.

article thumbnail

An Incentive Gift Card Conundrum that Persists

Sales and Marketing Management

Gift cards are more popular than ever as a means to reward top performers. But why do so many corporate users continue to purchase in bulk at retail and pass up the benefits of using an incentive gift card supplier? The post An Incentive Gift Card Conundrum that Persists appeared first on Sales & Marketing Management.

article thumbnail

Don’t Let Your Fear Of Rejection Sabotage Your Sales Presentations

Sales Gravy

Sales Presentation Skills That Get You To "Yes" Faster In this episode of the Sales Gravy Podcast, Jeb Blount talks to renowned sales experts Richard Fenton and Andrea Waltz about their “Go For No” approach to embracing rejection in sales. They discuss how the fear of “no” sabotages sales presentations and what salespeople can do to deliver more successful and engaging presentations that get them to “yes”.

Intent 86
article thumbnail

Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

article thumbnail

Incentive Merchandise Suppliers

Sales and Marketing Management

These incentive merchandise suppliers can help companies boost performance and morale in ways that paychecks cannot. The post Incentive Merchandise Suppliers appeared first on Sales & Marketing Management.

article thumbnail

Supercharge Your Business Growth with Digital Marketing Strategies

SocialSellinator

Discover the power of digital marketing and how it helps your business grow. Reach a global audience, save money, and build strong relationships with customers. Learn more with SocialSellinator's digital marketing solutions.

article thumbnail

Travel and Experiences 2023

Sales and Marketing Management

More and more award recipients prefer experiences over stuff. These suppliers can provide memorable recognition. The post Travel and Experiences 2023 appeared first on Sales & Marketing Management.

Travel 245
article thumbnail

Driving Revenue Growth: The Role of Business Development in Sales Departments

The Center for Sales Strategy

LinkedIn defines business development as "the process of identifying and pursuing new opportunities to grow a business." Business development is essential for sales teams, as it helps to generate new leads, build relationships with potential customers, and close more deals.

Revenue 80
article thumbnail

How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

article thumbnail

It’s Time to Recognize the Importance of Recognition

Sales and Marketing Management

A competitive and livable wage is the starting point for successful recruitment and retention, but that's all it is - a start. The post It’s Time to Recognize the Importance of Recognition appeared first on Sales & Marketing Management.

Retention 245
article thumbnail

Cold Calling vs. “Dropping In”

One of a Kind Sales

When it comes to lead generation and closing new business, it’s probably not going to be a surprise to hear me say that I believe that cold calling is a critical component. I have had potential clients challenge me, asking: “Why not just ‘drop in’ to a likely customer?

article thumbnail

Work Must Be About More than Money

Sales and Marketing Management

Non-monetary rewards can deepen the connection employees feel with their company in a way that salaries or bonuses simply cannot. The post Work Must Be About More than Money appeared first on Sales & Marketing Management.

Salary 189
article thumbnail

Going from Zero to Hero

Selling Energy

How do you win business in a competitive marketplace? If your products and prices are exactly the same as your competitors’, it all comes down to the quality of service you deliver. Between word of mouth and online reviews, it’s easy to build a great reputation through stellar customer service – or to tarnish it through poor service.

Exact 75
article thumbnail

Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

article thumbnail

Incentive Solution Providers 2023

Sales and Marketing Management

These companies offer turnkey incentive programs for recognizing top-performing employees, channel partners or other important business associates. Rewards can range from merchandise and gift cards to fully supported incentive travel programs. The post Incentive Solution Providers 2023 appeared first on Sales & Marketing Management.

article thumbnail

Cracking the Code: Unveiling the Mysteries of Web Search Engines

SocialSellinator

Learn how web search engines work and understand the role of algorithms, SEO, and user engagement. Discover how to leverage search engines for digital marketing success.

article thumbnail

The Greatest Danger of Recurring Revenue: Complacency (video)

Pipeliner

The Complacency Trap In a recent podcast episode, I had the pleasure of hosting Andy Gole , a renowned sales expert and author of “Innovate Now” Our conversation revolved around the concept of recurring revenue and the potential dangers it poses to organizations. Andy introduced the concept of ‘narcolepsy’ in relation to recurring revenue, a phenomenon where organizations become complacent and resistant to change due to the steady stream of income.

Revenue 64
article thumbnail

How to Expertly Market Your Business on Facebook: Proven Strategies & Tips

SocialSellinator

Learn how to market your business on Facebook with this comprehensive guide. From setting up your business page to creating quality content, engaging with your audience, and using Facebook ads, this article covers all the strategies and tips you need to succeed. Start implementing these strategies today and watch your business grow.

article thumbnail

5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

article thumbnail

Close for Small Business: Features + Workflows to Boost Win Rates

Close

Close was designed for small businesses—with comprehensive features, solid support, extensive integrations, and a mobile app—all for a fair price. Learn how to optimize your SMB workflows with Close.

article thumbnail

? The Greatest Danger of Recurring Revenue: Complacency

Pipeliner

Andy and the audience for their time and conclude the episode. The interview focused on the dangers of relying too heavily on recurring revenue and the need for organizations to be prepared for unexpected events. Andy discussed the concept of narcolepsy in relation to recurring revenue and emphasized the importance of dedicating time to business development.

Revenue 52
article thumbnail

How To Close Complex B2B Enterprise Deals With Internal Buyers | Kevin Sheehan - 1707

Sales Evangelist

In this episode, Donald speaks with Kevin, the Chief Technology Officer of the Americas at Sienna. They discuss the complexities and challenges of B2B enterprise selling. Kevin shares insights into the evolving landscape of enterprise deals, emphasizing the importance of understanding the "why" behind a product or service offering. The conversation highlights the need for effective communication and providing memorable examples to decision-making committees, ultimately leading to successful out