Thu.Aug 14, 2014

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KPI’s – What Are They To You?

The Pipeline

'By Tibor Shanto - tibor.shanto@sellbetter.ca . Talk to any ‘executoide’, and KPI’s ( K ey P erformance I ndicators) are bound to be part of the conversation. Nice and practical concept, good resume fodder, often misused or abused by many, especially from a sales point of view. I often get the sense that many see KPI standing for K ey P olitical Initiatives or K ey (to my) P ersonal I ncentive.

Workbooks 288
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Is Your Cost of Sales Too High?

SBI Growth

'CEOs are often in the middle of a tug-o-war between sales and finance. The CSO believes the answer to solving the sales problem is increasing headcount. In contrast, the CFO looks at the cost per head, quota attainment and believes cutting heads is the answer.

Quota 288
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Every Sale Should Be THIS Easy

No More Cold Calling

'With referral selling, the hard part is over before you ever speak to prospects. “How can you help me?” asked Jim, my prospect. He’d been explaining an exciting referral initiative he was rolling out around the country. While it seemed to be working great, he still wanted to know how I could contribute. At first I wasn’t sure I could. It sounded like I might be too late to the party.

Referrals 285
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Every Sale Should Be THIS Easy

Sales 2.0

'Here’s a great story from Joanne Black of how easy it easy to close a deal when you’ve been referred in. There are social selling techniques you can use to get more referrals. Sniff around this blog or visit Joanne’s blog for ideas on that. With referral selling, the hard part is over before you ever speak to prospects. “How can you help me?

Referrals 255
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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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Out With the Sales Rep, In With the Sales Guide: A Review of "Duct Tape Selling"

Pointclear

'Recently I read Duct Tape Selling: Think Like a Marketer—Sell Like a Superstar, by John Jantsch, and was impressed with both the quantity AND quality of new information it contained. No doubt ViewPoint readers will find it worth the read. On the dust cover, John writes: “Most people already know that the days of knocking on doors and hard selling are over.

Travel 240

More Trending

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Blogging and Content to Grow Your Business

Score More Sales

'It takes time and a lot of content to grow your business (company’s presence on the web). As a long time B2B blogger writing about sales strategy and actionable sales ideas, I have learned so much along the way. There is a lot of work in building your personal brand as a sales specialist or expert in your field, but something we recommend. It feels thankless at times, because of the time and effort involved with usually little feedback.

B2B 216
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The Customer Goes Silent After You Make an Offer. What Should You Do?

The Sales Hunter

'When the customer goes silent, the first thing you need to do is let them think. The worst thing you can do is jump in and start giving them a reason to not buy right now. When you jump in too quickly, almost always the signal that you send is you’re willing to […].

Customer 211
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The Leadership Giving Receiving Ratio

Increase Sales

'In leadership there exists a ratio of how much one gives in comparison to how much one receives. Yet there are many leaders who benefit from the receiving and fail to give. In some cases, this ratio turns into a whole number of receiving with no giving. This past week I physically met a LinkedIn and Facebook connection. He was an aspiring entrepreneur who also had a full time job.

LinkedIn 121
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Who Is The Customer Experience For?

Partners in Excellence

'The answer to this question seems obvious, the customer experience, whether it is buying, post buying, or anytime they engage our company, is for the customer. It’s the experience they should have in every interaction with our organization. When they are looking for information, how do they find it? Is it meaningful, relevant, and timely? When they engage in a buying process, do we align with how they want to buy, creating value in each step of the process?

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Supercharge Your Sales: 5 Steps to Effortless Selling

Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

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Sales Automation vs Marketing Automation

Leading Results Rambings

'I was recently talking with prospective client about automation for the business development process, specifically marketing automation, and she asked to explain the difference between sales automation and marketing automation. Related Stories Building Marketing 101 into your CRM System CRM Systems are not a Magic Bullet for Business Development.

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Designing The Customer Experience For Our Efficiency, Not The Customers’

Partners in Excellence

'This afternoon, we had a problem with a critical tool that we use. I am currently on the road, running from meeting to meeting, but I had to address the problem, it was impacting our people and work they were doing. I called customer service, got a very good agent. Unfortunately, the answers she was giving me weren’t satisfactory so I asked if I could speak to a manager.

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Taking Out The Trash!

Engage Selling

'Are you selling the same way you were five years ago? Many salespeople have not adapted with the times and have not updated their sales process. As a result, their sales are suffering and they’re not selling as much as they used to. When it comes to your sales processes, it’s important to constantly stay […].

Quota 71
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TSE 064: Don’t Let Your Prospects Do Mental Gymnastics!

Sales Evangelist

Picture this, you are at a trade show or networking event and are having a really good conversation with a sales professional. You find out that her kids go to the same school as your kids and you were able to connect. Then out of curiosity you ask her, “Mary, tell me more about what you […] The post TSE 064: Don’t Let Your Prospects Do Mental Gymnastics!

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3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

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The Death of "Good Ole Boy" Selling

The Brooks Group

Sales professionals in the old days had a much different relationship with their customers. In previous generations, selling was more about whom you knew than what you knew. A strong relationship with customers and a few gifts such as golf tournament tickets, fishing trips and the lowest price simply won't cut it anymore. Today’s salespeople face a much different selling environment and the days of “whiskey and ticket selling” are fast coming to an end.

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It’s No Secret-We Can Only Control and Manage What We Understand

Jonathan Farrington

'There are two escalating pressures in today’s marketplace that are creating a need for a more disciplined approach towards sales opportunities: - The need to be more specialized and individualized in dealing with clients, because we can no longer afford to treat all situations in the same way. - The reality of competition: Often to increase market share, you must do so at the direct expense of the competition.

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The ROI of a Customer

SugarCRM

'The post The ROI of a Customer appeared first on Salesfusion.

ROI 46
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The Key to Why Sales Training Fails

Jonathan Farrington

'If the objective of a training program is for people to apply that learning in the workplace and make an observable difference to an organization’s results, then almost all corporate training fails to achieve its objective. In a fairly recent study, the American Society for Training and Development (ASTD) reported that only 3% of training reached Kirkpatrick’s “level 4 of training evaluation results” where there is an impact on the organization.

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B