September, 2023

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What Buyers Want From Sellers

Sales and Marketing Management

Are your prospects ignoring your calls and email messages? That’s not unusual. To attract their attention, consider the situation from their perspective. In a buying situation, most prospects want the answer to a key question: What’s in it for them? It’s up to you to show how your solution will solve their current problem. And […] The post What Buyers Want From Sellers appeared first on Sales & Marketing Management.

Buyer 296
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How to Teach Respect in a Sales Engagement by Creating Boundaries

Sales and Marketing Management

Commanding respect from clients is crucial to building sustainable relationships and closing deals. One avenue to gaining respect is by creating boundaries for both parties. The post How to Teach Respect in a Sales Engagement by Creating Boundaries appeared first on Sales & Marketing Management.

How To 380
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The Importance of Understanding Your Customer’s Decision-Making Process

Anthony Cole Training

The buyer’s journey has been a critical topic of discussion for salespeople and marketers for a decade now. We have come to recognize how essential it is to understand how a prospect recognizes that they have a problem, how they go about searching for a solution and how they evaluate those solutions to make a resource choice and a decision.

Resources 252
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How Qualification is a Priority for Leaders Today

Force Management

It’s no secret selling in the B2B SaaS market got a little harder over the past several quarters. Now more than ever, organizations are looking for ways to gain an edge, keep pipelines healthy, and identify which prospects are most likely to land.

B2B 157
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How B2B Buying Has Changed – And How Sales Teams Must Adapt

A dramatic shift has occurred in the B2B landscape. Buying has transformed radically in the last half-decade, causing growth rates to plummet, customer acquisition costs to skyrocket, and churn rates to surge. For SaaS companies relying on traditional sales strategies to grow revenue, these trends will only become worse, as they now falter in the face of modern purchasing paradigms.

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GTM 60: 261% More Likely to Trust a Company When Their Founders are Posting on LinkedIn with Sam McKenna

Sales Hacker

Sam McKenna is the founder of SamSalesConsulting , previous to that she spent 6 years at On24 ending up as their VP of Enterprise Sales, She then jumped over to LinkedIn as their Head of Enterprise Sales. Sam is also an advisor for high growth companies. She now leads an all women team of 11, has over 180 clients, multiple million dollars in revenue, all under 4 years.

LinkedIn 104

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The Best 10 Conversational AI for Sales

Hubspot Sales

The right words don’t always come easy. It can even take hours to put an email together. Thankfully, there’s AI for that. Conversational AI for sales teams can eliminate a lot of repetitive tasks such as follow-up emails and customer queries and even generate sales collateral. Operationally, conversational AI speeds up processes within tools like your CRM or CMS, makes reporting easier, decision-making more effective, and so much more.

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The 3 Stages of Hiring GTM Executives

Sales Hacker

I hope you’re starting off the week strong. The GTMfund team has been spread across the globe lately, big things happening! Thanks for reading The GTM Newsletter! Subscribe for free to receive new posts and support my work. Dreamforce in SF last week for our GP, Max Altschuler. Singapore for our newest Partner, Paul Irving (well deserved and overdue!).

Hiring 89
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Marketing Trends for 2024: A Glimpse into the Future

Sales and Marketing Management

It's been a transformative journey from the internet's early days to today's discussions on the metaverse and AI. Let's explore the top marketing trends for 2024. The post Marketing Trends for 2024: A Glimpse into the Future appeared first on Sales & Marketing Management.

Trends 374
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Effective Sales Coaching: The Game of Selling

Anthony Cole Training

Years ago, one of the lead execs from our client KeyBank shared an article called, “What it takes to be a Coach”. It began with: You must understand the game.

Coaching 276
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Complimentary Sample of The Owner’s Manual To Life

Mr. Inside Sales

Hello everyone! Thank you for all the best wishes on my new book, The Owner’s Manual to Life: How to Worry Less & Enjoy Life More. Finding ways to remain calm and collected during our busy jobs in sales is certainly needed! If you’ve been interested in learning more about the book, I’d like to offer you a complimentary sample. Click Here to download a copy.

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QBR: How to Assess Last Quarter’s Sales Performance and Pivot

Force Management

A new quarter is upon us, and it’s time to strategize on how you can make this one even better than the last. Often, sales leaders know where their sales team falls short – but it can be a challenge to identify the root of these problems and determine what action will have the greatest impact in solving them.

Pivotal 153
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Are You Blocking Your Own Success?

SalesProInsider

What a question. A very brave question to ask yourself. And here’s a few more questions to reflect on: What’s in the way of you having the level of success that you want? What stands in the way of you working with the people who you want to serve? What stands in the way of you earning the income necessary for yourself and your family? What’s standing in the way of you feeling good about all the work that you’re doing?

Energy 155
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5 Assumptions Boat Reps Made About Me Last Weekend (And Why Your Salespeople Need to Do Better)

Membrain

Recently, there was a boat show at a dock near our home and I decided to pop in and take a look at what’s new and exciting. It’s fun to amble down the dock and look at the many options, from motorboats to sailing boats and everything in between.

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Streamlining Salesforce for Maximum Impact: A People-Focused Pocket Guide

Step inside the world of Salesforce consulting, stripped of fluff and jargon. Our guide provides a detailed exploration of five key success criteria, complete with actionable steps for immediate implementation. Elevate your Salesforce investment with insights on goal setting, system design, core object utilization, user adoption, and crafting a system tailored to your needs.

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Unleashing the Human Element at Work | Transforming Workplaces Through Recognition

Sales and Marketing Management

Only 23% of employees strongly agree they get the right amount of recognition for the work they do. A closer look at employee sentiment about recognition. The post Unleashing the Human Element at Work | Transforming Workplaces Through Recognition appeared first on Sales & Marketing Management.

Marketing 374
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The Importance of Feedback in Sales

Anthony Cole Training

Graduating from college, I went right into a high-pressure sales job selling newspaper advertising for The Dallas Times Herald in the burgeoning Dallas, Texas marketplace. It was a hustle out there as we competed with The Dallas Morning News who had a greater share of the subscriber and ad revenue markets. At that time in the 80s, Dallas had small businesses and strip centers popping up every day and I would literally case my territory at least every other day so that I could be the first in the

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Time Available For Selling

Partners in Excellence

Time Available For Selling is a critical issue for everyone in sales. But there are many things, both necessary and unnecessary, that distract from that time. Thinking of sellers chained to their desks, constantly on Zoom, telephone, or other meetings. Constantly doing email and social outreach, is unrealistic and unreasonable. But before I go into a further discussion about time available for selling, let me first define how I look at time available for selling.

CRM 129
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Latest Podcasts: Leadership in the Details

Force Management

Last month, the Revenue Builders Podcast featured some hard-hitting tactical conversations about the journey to elite sales leadership and the decisions we make along the way. Dig in to the episodes below to get real-life advice from leaders who have been there and done that. These conversations cover everything from calculating business value for a prospect to defining a repeatable sales process that enables rapid scaling.

Scale 145
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Do You Dare to Be An Inclusive Leader from the Inside Out?

Smooth Sale

Photo by GDJ Attract the Right Job or Clientele: Do You Dare to Be An Inclusive Leader from the Inside Out? Simma Lieberman, The Inclusionist, provides today’s blog featuring valuable insights into the question, ‘Do you dare to be an inclusive leader from the inside out?’ The content below speaks to many as it is about first knowing oneself, understanding issues others are undergoing, and then leading by example and encouraging those to embrace who they are to move forward successfully. __ Be An

Hiring 116
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Master These 8 Cognitive Biases and You’ll Win More Business

Membrain

Cognitive bias can be at the root of some of the sales industry’s most frustrating problems. Customers who choose a more expensive solution, even though yours is better, and more cost effective. Buyers who choose the popular solution, even though yours is more suitable.

Buyer 140
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Busting Myths About Corporate Cruise Meeting and Events

Sales and Marketing Management

There are a lot of mistaken concepts about holding meetings and other corporate events on cruise ships. Here's your chance to get the truth. The post Busting Myths About Corporate Cruise Meeting and Events appeared first on Sales & Marketing Management.

Meeting 297
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Transform Your Facebook Experience with These Incredible Bots

SocialSellinator

Looking for the best Facebook bots? Discover top bots like Customers.ai, TARS, Flow XO, and more! Optimize your Facebook experience with SocialSellinator's services.

Facebook 131
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Supercharge Your Sales: 5 Steps to Effortless Selling

Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

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Why Are We So Committed To Mediocrity?

Partners in Excellence

Yeah, this is a rough way to start a blog post… A tough accusation. Unfortunately, I think it’s well earned by too many. I don’t think we consciously commit to doing just good enough, I suspect it’s a gradual process that impacts so many of us. Some of it is understandable–though still not acceptable. Without a doubt, we face more turbulence, complexity, volatility, and uncertainty than we have ever experienced.

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Why is it Important to Align Your GTM Team?

Tenbound

Aligning your Go-to-Market (GTM) team so that everyone is rowing in the same direction is crucial for the success of your business for several reasons: Consistency: When all team members are aligned, you can ensure a consistent message, brand image, and customer experience. Inconsistent messaging or conflicting strategies can confuse customers and erode trust in your brand.

Strategy 124
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Do You Know the Science Behind Standing at Work: How It Affects the Body?

Smooth Sale

Attract the Right Job Or Clientele: Do You Know The Science Behind Standing at Work: How It Affects the Body? Our guest blog suggests that the science behind standing at work explains how it affects the body, for better or worse, to illustrate if you are better on your feet or staying off them. In a classic episode of Seinfeld , George Costanza decides it’s unfair for a security guard to stand all day, so he buys the person a chair to sit in during his shifts.

Hiring 113
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The Art and Science of Complex Sales Podcast

Membrain

Ever wondered how a sales veteran approaches the process in a way that adds value for both parties involved? Join us in this episode with Co-founder of Somersault Innovation, Ashley Welch.

Sales 136
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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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Gift Cards: Highly Valued and Highly Used

Sales and Marketing Management

Nine in 10 respondents say gift cards make an appropriate employee incentive or reward. Here's a look at why they are popular and some suppliers for your next motivational effort. The post Gift Cards: Highly Valued and Highly Used appeared first on Sales & Marketing Management.

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Small Digital Marketing Agency in San Francisco: Nurturing Business Growth

SocialSellinator

San Francisco is home to many thriving startups and small businesses. In this competitive environment, having the right digital marketing strategy is crucial for companies to stand out, attract customers, and grow their business. This is where working with a nimble, creative digital marketing agency can make all the difference.

Marketing 126
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The Complete Guide to Sales Forecasting and Pipeline Management

RAIN Group

Assume you’re a sales manager for a mid-sized enterprise. You’ve just received a call from your chief revenue officer who wants to know how much revenue you expect your team to produce between now and the end of the year. You pull up your spreadsheet and start reviewing the numbers, but the forecast just doesn’t look right. Sales have been consistent, but there are so many variables at play and it’s hard to predict what the future holds.