March, 2023

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Stop Jumping Through Hoops to Get a Sale

Mr. Inside Sales

So many sales reps are anxious when they speak with a prospect. It seems they are afraid and think things like: “Will they like my product or service?” “Am I speaking with the right person?” “Do they have the budget or is my solution too much for them?” And on and on… As such, many reps don’t ask the “tough” questions, like: “What kind of budget do you have set aside for this?

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Unleashing Generative AI: Shifting from Sales Pitch to Sales Discovery

Sales and Marketing Management

The transition from building seller proficiency on sales pitch to building seller proficiency on sales discovery is just the first step into the brave new world of smarter, more effective AI-powered sales solutions. The post Unleashing Generative AI: Shifting from Sales Pitch to Sales Discovery appeared first on Sales & Marketing Management.

Sales 394
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Selling Value Without Selling: Part 1

Anthony Cole Training

Selling value as a strategy for selling is not effective. So, what should you do instead? Watch part 1 of our my new 3-part series, Selling Value Without Selling to find out.

Strategy 238
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Top 10 Keys to Determining and Improving Your Ideal Win Rate

Understanding the Sales Force

What kind of car should you drive? Answering that question with anything other than, "It depends," is irresponsible because there are so many variables. Choosing a car depends on budget, family size, how much stuff you load into your car, the length of your drives, the logo/ego influence, fit and function, ergonomics, appearance, perceived value, reliability, cost to drive it (gas/electric/mileage), and so much more.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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Five Ways for Sales Leaders to Stay Inspired

Steven Rosen

5 Ways to Stay Inspired Paul Smith is the Sales Director of a leading technology company. He has been in the industry for the last ten years and has been a star in various sales and marketing roles. His recent promotion finds him managing managers. His leadership style has always been one of pace-setting and leading by example. Having just gone through a sales force downsizing, Paul has adopted an inspirational leadership style.

Hiring 227

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You're Looking for Sales Productivity in the Wrong Place

RAIN Group

One of the first things sellers learn is to keep it simple. Yet when it comes to a particularly hot topic in our industry, sales leaders do anything but. Rather than apply the K-I-S-S principle to sales productivity, many leaders instead turn to technology, tracking, and top-down governance.

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Is the Clash Between Your Sales and Finance Teams Killing Your Revenue Growth?

Sales and Marketing Management

Mending the fractured sales/finance relationship needs to be a priority at the top level. It needs to start from the top down. The post Is the Clash Between Your Sales and Finance Teams Killing Your Revenue Growth? appeared first on Sales & Marketing Management.

Revenue 379
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How We Burned The Boats and Lived To Tell The Story

Bernadette McClelland

How We Burned The Boats and Lived To Tell The Story TODAY is the day ONE YEAR AGO EXACTLY we flew out of Australia with 6 suitcases, 2 carry-ons and 2 backpacks and our head, heart and gut saying ‘do it’! To live in the United States of America as residents, not just tourists on extended visas. And during those 12 months, we have been asked these 7 questions many times over: 'How did you just up and move?

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The Philosophy of the Red Sox and Gallop Will Lead to Increased Revenue

Understanding the Sales Force

Today, I read two articles that had some quotable copy which we can translate to sales. The first article is about baseball and I'll translate what it says after the quote I pulled out.

Revenue 308
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Supercharge Your Sales: 5 Steps to Effortless Selling

Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

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March Madness and the Search for Pipeline Predictability

Anthony Cole Training

Today's topic: March Madness, the ongoing search for bracket and sales pipeline predictability. The March Madness tournament can be somewhat predictable, but upsets are expected. In the world of sales forecasting, you have the same problem!

Pipeline 234
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Three Quick Tips to Increase Your Voicemail Callbacks

Mr. Inside Sales

Tired of leaving tons of voicemails and not hearing back from anyone? Incorporate these proven techniques and give yourself the best chance of hearing back from prospects: #1: Use the “I need a little help, please…” technique. Everyone wants to be helpful, and by leading with this statement, you’ll at least peak someone’s interest, and get them to listen a little bit longer. #2: Next, make sure and let them know you’ll be brief when they call you back.

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5 Ways to Break Down Data Silos in Your Business

Zoominfo

Having good data is no guarantee that a business will make good decisions. But being saddled with low-quality data at the most critical points of strategic decision-making is a recipe for failure — and a lot of lost money. How much? Industry experts at Gartner estimate that poor data quality costs businesses about $13 million a year. And here’s the hard truth: Even businesses with high-quality data can still lose ground if that critical information is stuck in silos.

Data 130
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5 Reasons Why the Customer Success Team Should Be Marketing’s New Bestie

Sales and Marketing Management

Customer Success teams hold priceless information for marketing. And marketing can amplify the work of the Customer Success team. In the era of doing more with less, this is a collaboration that will yield real results. The post 5 Reasons Why the Customer Success Team Should Be Marketing’s New Bestie appeared first on Sales & Marketing Management.

Customer 377
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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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7 Traits We Can Adopt From Our Irish Friends

Bernadette McClelland

7 Traits We Can Adopt From Our Irish Friends IRISH BY NAME: IRISH BY NATURE There is something very romantic about the Irish. Beside the Atlantic Ocean, between Ballyvaughan and Doolin, north of the Cliffs of Moher and south of Galway Bay, is a little village called Fanore Beg. And the ‘house on the hill’ in this charming village by the sea, albeit now renovated, is the same family home from where three siblings set sail many years ago.

Loyalty 397
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Snowstorm & Weather Apps Explain Why 75% of Sales Forecasts are Wrong

Understanding the Sales Force

As a Nor'Easter barreled across Central Massachusetts today, a few interesting storm-related happenings were analogous to some sales-related occurrences.

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Selling Value Without Selling: Part 2

Anthony Cole Training

What your salespeople must ‘have’ to be successful at uncovering value. From a sales strategy and process perspective, positioning value not only requires a great VALUE PROPOSITION but also supporting Will to Sell, Sales DNA, and Sales Competencies. Using data from just one of our dozens of community bank clients, this is what we found out about top 25% of the team vs the bottom 25% of the team.

Banking 216
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Building and Implementing Scalable Processes

Alice Heiman

Most CEOs have a hard time running one successful company. Veronica Buitron runs two! Her secrets boil down to simple, hard won lessons. First, you need a process for everything to be successful and to scale. Second, you need to trust and empower your teams. Every CEO can learn from her episode. How does she do it all? Run two companies and raise her kids, @vrbuitron answers that on #SalesTalkForCEOs #Sales #CEOs #B2B #GirlsWhoCode #womenintech #womenshistorymonth Click to tweet Watch the podcas

Scale 146
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Retail Tech: Empower Associates, Optimize CX, and Boost Productivity

Speaker: Andrew Regan, Managing Partner at BlueSeed Retail Ltd.

Did you know that 70% of new retail technology fails to deliver expected benefits and can often decrease customer value, service, and experience? With that in mind, how can we empower our store associates to leverage new technology to optimize the customer experience and boost productivity? This exclusive webinar with Andrew Regan will dive into strategies to empower retail associates for success with new technology.

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Branding in Service of Social Selling: A Unified Brand Image for All

SocialSellinator

Social media is an integral part of our lives, so it’s only natural that brands are using it to their advantage. Using social media to promote your business is one of the most effective ways to extend your reach, and form meaningful relationships with prospects and customers.

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Amy Franko on Creating a Sales Enablement Center of Excellence

Sales and Marketing Management

In this podcast episode, we dive deeper into an article Amy wrote for a Sales & Marketing Management entitled “How to Create a Sales Enablement Center of Excellence.” The post Amy Franko on Creating a Sales Enablement Center of Excellence appeared first on Sales & Marketing Management.

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A Brief History of Lean Methodology in Sales

Membrain

Among manufacturers, the concept of Lean is well established and practically universal in its application. Along with Six Sigma and Just In Time (JIT), these approaches have transformed the manufacturing world so profoundly that it’s no longer possible to compete in manufacturing without some version of these practices in place.

Sales 135
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Outcomes Matter: Cut the Sequels, Prequels, and Plot Twists To Focus on Decisions

SalesProInsider

Think about the last time that you read a non-business book or watched a new release movie. You probably made the decision to read or watch based on a book jacket cover, a movie trailer, or a friend’s recommendation. We make these decisions and invest hours of our time based on pointed, direct information. Yet when we get into situations where we’re selling our services, we overcomplicate, overwhelm, and create uncertainty for our prospects.

Examples 132
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Connect, Care, Convert: Secrets to Establishing Trust with Niche Markets and Turning Them Into Clients

Speaker: Lynnette Khalfani-Cox, The Money Coach®

Niche markets represent a huge opportunity for the financial services industry in America. From college students and women to communities of color and low-to-moderate-income households, niche populations have specialized financial needs – but they often underutilize many valuable financial products and services. How can you better connect with these consumers?

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Selling Value Without Selling, Part 3: THE SOLUTION!

Anthony Cole Training

In part 1, I gave you a sample of how the ‘selling value’ discussions sounds. Here it is again. Prospect : W hy should I do business with you or your bank / company?

Banking 216
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The Art Of Scaling A Sales Team

Alice Heiman

How do you balance growth with quality service delivery? With no background in sales, Kevin Warner, Co-founder, and CEO, originally decided to hire someone who knew sales and put his focus on delivery. He realized quickly it wasn’t working and took the lead sales role. Once sales picked up, he built a sales team and grew exponentially but he watched the quality of service delivery suffer, and client churn increased.

Scale 136
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Coaching 2.0: How to Enable Sales Managers Through Technology

Force Management

For the modern sales organization, certain technologies are universal in the age of Sales 2.0. We rely on CRMs and continuous learning platforms to increase the efficiency of our sales force and drive organizational outcomes. The recent economic downturn has most sales organizations looking for ways to achieve even greater cost efficiency and support revenue-driving activities.

Coaching 117
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Optimizing the Entire Revenue Lifecycle to Drive Net Revenue Retention

Sales and Marketing Management

Revenue growth is about retaining the customers you have and exercising rigorous efficiency in how you generate new business. An optimized revenue lifecycle considers the entire customer experience, increasing net revenue retention by improving that experience. The post Optimizing the Entire Revenue Lifecycle to Drive Net Revenue Retention appeared first on Sales & Marketing Management.

Retention 311
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Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

Today’s customers are hungry for human connections, but how do you break through the digital noise? How do you connect on a more personal level? A strategic ABM gifting campaign can help. You can target accounts and prospects by sending gifts or direct mail. It will help you stand out from the crowd and increase your chances to connect. Download Sendoso’s complimentary eBook to learn: Effective ways to level up your gifting strategy for the enterprise customers.

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The Art and Science of Complex Sales Podcast

Membrain

In the latest episode of the Art and Science of Complex Sales podcast, Paul Fuller sits down with Mark Hunter , aka ‘The Sales Hunter’- the author of the best-selling books, High Profit Selling,​ High Profit Prospecting, and A Mind for Sales.

Sales 131
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The Crunchbase 2023 Influential Women in Sales List

Crunchbase

The Crunchbase 2023 Influential Women in Sales List is a submission-based list. Full methodology details are available at the end of this article. They’re taking the reins at their companies and driving explosive growth. They’re launching sales podcasts, YouTube channels and startups of their own. They’re creating safe spaces to empower female professionals and championing diversity in sales, both inside and outside their organizations.

Hiring 130
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Fanatical Prospecting by Jeb Blount

Tenbound

According to author Jeb Blount, Fanatical Prospecting is what defines a superstar salesperson. He’s an introduction to how it wins over common sales tactics. Buy the book here. The most common reason for failure in sales is an empty sales pipeline. This, in turn, is most often a result of being unable to prospect on a consistently regular basis.