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10 trends impacting incentive travel use

Sales and Marketing Management

Teaser: The Incentive Research Foundation, a nonprofit organization that funds research and fosters education on all aspects of the incentive travel industry, has identified 10 trends that will help users understand what’s in store for the future. read more'

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Ways to Effectively Promote a New Product or ServiceĀ 

Smooth Sale

Offer Promotions and Incentives Initiating incentives and promotions can significantly increase interest and sales, particularly during the first few months of a product launch. The secret is to use these platforms’ interactive features to build a community around your brand and to engage with them consistently.

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Three High-Impact Benefits of Email Marketing

Zoominfo

Email is the OG digital marketing tool. That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. A study by MailChimp found that the average email open rate across industries is 21.33%. The cross-industry average for hard bounces is 0.58%.

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5 Key Pillars of Effective Sales Performance Management

The Spiff Blog

Although SPM strategy varies by company and industry, the most effective sales performance management strategies typically involve a combination of the same core pillars. These pillars include organizational alignment, robust reporting, ongoing professional development, incentive compensation, and sales enablement. It’s simple.

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2022 Sales Compensation Trends: Notes from the WorldatWork Conference

Sales Hacker

Scott Barton, Varicentā€™s VP of Industry Solutions & 20-year sales compensation industry pro, attended WorldatWorkā€™s 2022 Sales Compensation Conference. Despite these advances, few industry pros currently use predictive or prescriptive analytics for determining sales compensation plan effectiveness. Is change in the air?

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The 11 Best Sales Enablement Tools of 2022

Mindtickle

On top of that, without the proper tools, itā€™s hard to tell what problems make them miss their quota. But with sales enablement tools, you can understand the attitudes, content, and skills that help your sales reps reach their objectives. What to look for in a sales enablement tool. Only 43% of salespeople reach their quota.

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Why Product-Agnostic Content Wins in B2B Marketing

Sales and Marketing Management

This kind of content positions you as a thought leader in a given field or industry, does not contain a sales pitch, and should never mention your company or brand except as the source of the content. Contributing high-quality content to industry websites should be an integral part of your product-agnostic content strategy.