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Part 2: Outbound ABS: Creating Your Own Growth Index

Crunchbase

You’ll be using this sheet to help you build your own Outbound Growth Index. . Here are the four campaigns you can begin running to formulate your Outbound Growth Index. Also, don’t add any case study attachments or links–quotes or bullet points only. . Still have your Google Sheet bookmarked from Part I?

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Serving Others Never Goes Out of Style

Sales and Marketing Management

While figures from the Incentive Travel Industry Index show that inclusion of CSR in incentive events is lower overall than last year, the 24-month scenario and regional story are quite different. Sauvage’s post was written after participating in a CSR event his company helped create for a corporate client.

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Sales Leaders Can Close Big Deals in Q4 by Reducing Customer Risk

SBI Growth

Provide case studies that prove you can execute. Case studies help reduce your customer's fear of risk. They relate to the problem the customer in the study was solving for. Click here to participate in our Q3 Make The Number tour event and get a copy of the risk assessment tool shown below. Author: Scott Gruher.

Closing 303
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The Truth Behind Why Your Best Sales Reps Leave

SBI Growth

The Human Capital Institute conducted a study on the Value & ROI of Recognition. Tip for the CEO – Create an Events Team. Make it their charter to develop quarterly events for your company. The ROI with the team is 100X the cost of the event. Follow Sales Benchmark Index @MakingTheNumber. People need the love.

Sports 332
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2 Birds with 1 Stone: Getting Ads and Link Building at the Same Time

Sales and Marketing Management

Maybe your PR team will use the URL generated from an internal search, which is not indexed and, therefore, won’t benefit your link building strategy. At the same time, your PR and SEO should work together to ensure that any paid sponsorship, such as for a B2B corporate event, are “no follow” so that you don’t risk a Google penalty.

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5 Smart CRM Hacks That Lead to Faster Selling

Sales and Marketing Management

You can schedule a calendar of events and meetings, sending the right message at just about the right time. A recent study proved that manual data entry is the single biggest CRM adoption challenge. At the same time, you can go back and see the entire history of communication with any given B2B customer. Reduce Data Entry.

CRM 168
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Affiliate marketing SEO: 10 tips to boost traffic and sales

Nutshell

Technical SEO deals with fine-tuning your website to help search engine algorithms crawl and index your site efficiently. Some critical technical SEO issues include: Correct site indexing Site is optimized for speed Site is mobile-friendly XML Sitemaps Working meta robots HTTPS authenticated. #2. Technical SEO. On-page SEO.