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Tony Pericle of ProfitOptics Joins the Editorial Board of The Distribution Pricing Journal

Distribution Pricing Journal

We are very proud to announce that Tony Pericle , Founder of ProfitOptics, Inc., He has a unique perspective on the power of data in the distribution industry having served many roles in his career from sales rep to corporate leader to profit consultant and company founder. ProfitOptics has been an Inc.

Journal 52
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The Importance of Digital Marketing for Local Businesses

BuzzBoard

We strongly recommend further personal exploration and understanding of this critical topic in the rapidly changing digital landscape. From showcasing local landmarks in digital ad imagery to crafting content that aligns with local events and traditions, digital marketing for local businesses should resonate deeply with the local consumer.

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10 Sales Email Templates to Get & Keep a Client's Attention

Hubspot Sales

There's no point in selling yourself as a provider if they haven't decided on a type of solution yet. For example: "I see you host several campus events per year. I work with companies like Facebook and Google to help promote their college recruitment events." We often see 30% to 40% open rates with this email.

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How to Set Your Business Apart From the Competition 

Smooth Sale

Many factors enter the dilemma of deciphering between how we are similar and how we deliver differently. There is always competition, and it is essential to know how we differ to the advantage of our clientele. We attract additional interest when we effectively share who we are and what we do.

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The Marketer’s Guide to Email List Segmentation

Zoominfo

For smaller companies, it makes more sense to choose just one or two significant differentiators, such as industry and company size. If segmenting by job function consider the different departments you serve — like sales, marketing, customer service, or IT. One is a decision maker and one is not.

Segment 130
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Do You Want A Simple Guide to Reset Your Professional Direction?

Smooth Sale

You might hope to join a new industry, strike out on your own, mitigate the difficulties of a failed effort, or look to the future for a better approach. Regardless of what others say and think, we hold the power for becoming who we desire. Study All Options and Then Go for the One! The decision is in your hands.

Hiring 78
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Three Major Changes Challenging Today’s Sales Leadership

Miller Heiman Group

Today’s buyers instead look to eight other resources first, including industry subject-matter experts, vendor websites, industry events, peers and even social networks. Sellers finished next to last in our Buyer Preferences Study , which surveyed the resources of most use to buyers in their decision-making process.