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What Exactly Is Sales Enablement?

Allego

If you work in sales or marketing, chances are you’ve recently heard the term sales enablement. At its core, sales enablement is the ongoing process of maximizing revenue per rep, by ensuring sellers convey the right concept using the right content throughout each stage of the buying process. Sales enablement is having a moment.

Exact 93
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How To Build Your Go To Market Strategy

Zoominfo

Traditionally, marketing plans lay out these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? GTM strategies also help with maximizing customer lifetime value (CLV). What Does a Go-to-Market Strategy Look Like?

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A Guide To Identifying Your Target Market

Zoominfo

There’s a saying in marketing that goes, “if you’re targeting everyone, you’re targeting no one,” and for the most part, I agree with it. There are a million reasons why personalized content is widely promoted as a sales and marketing best practice, one of them being that it’s more effective than any kind of ‘spray and pray’ method.

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How to Use Intent-Based Data to Maximize Sales with Mike Farrell, #205

Vengreso

What if you knew the exact companies or individuals who are actively looking for the products or services you offer? Imagine how much more targeted your outbound marketing or prospecting could be. . Prior to Green Leads, Mike did sales consulting work, helping B2B companies optimize their digital marketing and build internal SDR teams.

Intent 95
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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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How To Build Your Go-To-Market Strategy

Zoominfo

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? GTM strategies also help with maximizing customer lifetime value (CLV). Get a Demo Why Do You Need a Go-to-Market Strategy?

article thumbnail

A Guide to Identifying Your Target Market

Zoominfo

There’s a saying in marketing: “If you’re targeting everyone, you’re targeting no one.” There are a million reasons why personalized content is widely promoted as a sales and marketing best practice. There are a million reasons why personalized content is widely promoted as a sales and marketing best practice.