The Home Court advantage. Are you using it to make sales?
Jeffrey Gitomer
MARCH 19, 2019
The average professional sports team wins more than 75% of the games they play on their home court. If you knew you could win 75% of the prospects you pitched, you'd do it, wouldn't you? Sales games are no different than sports games. Your strategy should be to make the preliminary call at the prospect's place of business.
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