What is lead nurturing? The definitive guide to what it is, strategies, best practices and examples
PandaDoc
MAY 15, 2024
For example, B2B lead nurturing will look slightly different from nurturing B2C leads. For example, if a lead emails asking for a quote, have the paperwork ready and send it out right away. Instead, it will ‘drip’ a series of perfectly pitched nudges and incentives designed for different stages in the buyer’s journey.
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