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How to Drive Sales in 2014 with Content Marketing

SBI Growth

The annual CMI/MarketingProfs B2B Content Marketing Benchmarks study validates the move toward Content Marketing. Marketing leaders understand that content marketing is King. We are seeing marketing budgets increasing the content development line item. What is the Internal Content Marketing Offering?

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Uncovering Large Sales Team Pain Points for Leveraging AI

BuzzBoard

Modern sales organizations must reimagine historical management conventions by infusing advanced analytics, automated workflows—precisely, Artificial Intelligence (AI) into overseeing high-volume sales engines. In short, more data breadth without proper tools to cut through the noise ultimately leads to analysis paralysis.

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Elevate Your Sales, Marketing, and Service Efforts with SugarCRM and Generative AI

SugarCRM

According to a recent report by McKinsey Digital , about 52% of the value that Gen AI could deliver applies to customer operations, marketing, and sales. At Sugar, we recently announced that Generative AI is part of our solutions and products , ranging from Sales Automation to Marketing and Service.

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From Reactive to Proactive: How Organizations are Using AI-Infused CRM to Level-Up CX

SugarCRM

One perfect example of leveraging CRM systems is running analytics on invoice information in your ERP tool to help predict and offer your sales and marketing teams actionable insights. That information can be used to spot purchase patterns or make recommendations using AI paired with analytics.

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What Are Ai-Driven Sales Insights?

BuzzBoard

Strategies for Distinguishing your Digital Marketing Agency for Small Businesses. In the highly competitive realm of digital marketing, it’s imperative to distinguish your agency from rivals. Bearing in mind, the crux to the efficacious application of AI in digital marketing is to put into practice the insights it facilitates.

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Financial Professionals: How to Add Value in an Uncertain Market

Allego

The markets are an amalgamation of all the feelings, thoughts, and facts at the time. By way of example, I have recently been invited and listened to presentations from JP Morgan, Ameriprise, and Morgan Stanley, providing insight and expertise to assist clients in weathering this storm. Is your firm using all the latest tools?

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If You’re Not Scraping Data, You’re Losing Revenue

Sales and Marketing Management

With modern tools like data scraping, sellers have access to a wand – no magic required. Case in point: NewVantage Partners annually surveys C-suite participants to understand market trends and associated corporate strategies. Another advantage of data scraping is investigating changing markets. Not sure how to do this?

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