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Understanding Data Governance: How To Develop A Solid Framework

Zoominfo

And that means data governance — managing the data produced, acquired, and used by a company — has become a critical function. A comprehensive data governance strategy is essential to addressing data quality , security, privacy, and access — all of which are key to maximizing the value of a company’s data assets.

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Rimini Street Looks to Content Governance to Ensure a Scalable Future

Highspot

As the company’s former Senior Director of Product Marketing, he has spent the last seven years creating content for customer-facing teams. We recently had an opportunity to sit down with Dan to discuss his content management journey and the value that governance has brought to Rimini Street.

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2021 Job Market: Watch for Funding, Flexibility, and Diversity

Zoominfo

A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable. To guide you through the recruitment data ZoomInfo has collected, check out the following questions that job seekers can contemplate as they ponder a new position or career change.

Nonprofit 246
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Optimizing Go-to-Market Modeling With AI and Clean Data

Zoominfo

That positions data leaders at the heart of this global transformation, ushering in the next era of AI-ready data. By having distinct segments, businesses can further tailor their marketing messages, ensuring they’re especially relevant for each segment.

Lead Rank 130
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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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Salespeople: Bring Back the Positive Meaning

Pipeliner

In my last article in this series, we took up the example of a firefighter and the fact that a firefighter is almost always a positive example of their profession. In the same way, a firefighter has a positive reputation in society. Content and satisfied in their position. A salesperson, on the other hand, usually does not.

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3 Common Data Quality Challenges That Undermine Sales Forecast Accuracy

Sales and Marketing Management

Changing this behavior starts with sales operations working with sales, marketing and service leaders to decide what needs to be captured, when it needs to be recorded, and who will be responsible for it. Finally, sales operations leaders should create positive feedback loops by demonstrating how accurate CRM data enables sellers to succeed.