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Understanding Data Governance: How To Develop A Solid Framework

Zoominfo

And that means data governance — managing the data produced, acquired, and used by a company — has become a critical function. A comprehensive data governance strategy is essential to addressing data quality , security, privacy, and access — all of which are key to maximizing the value of a company’s data assets.

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4 Marketing Trends to Expect for a Post-COVID-19 World

Sales and Marketing Management

It can make it hard to predict what B2B marketing and sales will look like when we enter the post-COVID-19 era. . With that in mind, here are four things you can expect to occur in B2B markets as things reopen. Marketing spends will be lower. This is an excellent time to double down on your automated content marketing.

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24 Key Sales Operations Tools for 2024

Zoominfo

Sales teams are juggling more tasks than ever. In this environment, your sales operations tools and platforms can’t just be effective — they need to be transformative. What Are Sales Operations Tools? However, there are a handful of solution categories that any sales ops team needs to focus on for success.

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B2G sales: How tiny startups can sell to government agencies

Close.io

Here's how a tiny company started closing huge deals with federal government agencies—and how you too can get started in B2G (business-to-government) sales. B2G stands to business-to-government. It simply means that a business is selling its products or services to the government. What is B2G?

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In the Race to Win More Customers, Sales Needs Digital Transformation

Discover the results and why investments in digital transformation and automation are pushing sales teams ahead. Salesforce users were surveyed about the forces shaping today's workplace.

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Discover Highspot: Equip Teams with New Content Governance Features

Highspot

The buying process is evolving and becoming more complex – buyers are more educated and, according to Gartner, only spend 5% of their time actually engaging with their sales rep. This is where Highspot’s new content governance features come in. . Structure and Enforce your Governance Policy.

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TSE 1267: How To Find Government Sales Opportunities Without Selling To The Government

Sales Evangelist

Jack may have started in the government but has now been an entrepreneur for the last 25 years helping the government process more efficiently. Challenges in Selling to the Government There is a long list of stereotypes on why doing business with the government isn’t a good idea.