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8 Social Media Mistakes B2B Marketers Should Avoid

Zoominfo

93% of B2B marketers use social media, and with good reason—it works ( source ). A 2014 study revealed that the ten most socially connected brands saw 31% greater revenue growth than the least connected brands. We haven’t been shy about touting the benefits of social media in B2B sales and marketing.

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Is Email the Best Way to Engage With an Audience?

Smooth Sale

Nowadays, it can be easier to market on social media than via email, and we may think that social media has a far better reach. However, email marketing can be a far more invaluable tool, raising the issue that it is always best to examine all perspectives upfront.

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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

Pointclear

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. Some of it is pull (social), some push (display).

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How to Prepare Your Real Estate Business for Success

Smooth Sale

No matter what the market looks like, there is always opportunity in real estate, which is why so many choose to pack up other careers and focus entirely on real estate instead. Open Houses Open houses are a great way to attract prospective clients. Today, social media is also used to showcase homes available for sale.

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Why Is Your Business Not Attracting New Customers?

Smooth Sale

If you desire more new prospects, consider researching a company offering custom signs. Poor Social Media Presence Poor social media presence is one of the most common problems businesses have in attracting new customers. It might not be a fair assumption; however, prospects may easily make it nonetheless.

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Six Things Contractors Can Do To Improve the Bottom Line

Smooth Sale

Boosting your social media usage and know-how plus your website design can enhance your immediate first impression and give clients a reason to pick up the phone and book an appointment. Use Social Media Don’t be afraid to post pictures of your best work on social media. Be Inspired and Inspiring!

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7 Proven Tips for Seamless Sales and Marketing Alignment

Allego

Do your sales and marketing teams have a hard time communicating? According to a poll from SMM Connect and Training Magazine Network, 68% of sales and marketing leaders said “sales and marketing don’t communicate effectively.” And that leads to multiple issues, including: Misalignment on sales and marketing strategies.