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6 Inbound Marketing Strategies for Technology Companies in 2021 (and Beyond)

Pipeliner

As tech companies grow and expand their business, customers start expecting more. For marketers, the old approaches to brand and product promotion are no longer relevant, and marketing channels that were considered novelties in the past are already well-entrenched. What is inbound marketing and why does it matter?

Inbound 52
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Investing in Marketing Tech: 7 Key Considerations

Zoominfo

The marketing tech landscape changes constantly as new trends emerge and innovative tactics catch on as effective marketing strategies. Subsequently, new technologies have emerged as well, aimed to help marketers achieve specific tasks and objectives. 1. Market Intelligence. 2. Social Media.

Marketing 170
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Why Recruiting is Like Marketing

DiscoverOrg Sales

Five years ago, I was asked to lead a recruiting department for the first time ever – and to double the size of the company within 6 months! Since I didn’t know any better, I figured that I might as well build the recruiting engine in the same fashion that I built a marketing engine, and it turned out the approach worked.

Hiring 222
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45 Top YouTube Channels for Marketing Professionals

Zoominfo

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. 2. Duct Tape Marketing. Today’s blog post is for you!

Channels 220
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7 Ways to Align Marketing and Sales Teams

Zoominfo

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Let’s dive in.

Lead Rank 130
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44 Important Marketing Productivity Statistics

Zoominfo

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. Let’s get into it!

Marketing 160
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The Definitive Guide to Conversational Marketing

Zoominfo

As with most business functions, technology is drastically changing the way we market our products and services. We’ve long since understood the power of one-to-one marketing, but without modern technology, it wasn’t always feasible, scalable, or affordable. Enter conversational marketing. We’re so glad you asked!