branding Marketing Related Topics 
Sales and Marketing Management
OCTOBER 9, 2023
The post Brand Communities and Their Role in Brand Promotion appeared first on Sales & Marketing Management. Gathering users around a product can be one of the most effective promotion concepts for a business – and it work in the B2B realm.
SocialSellinator
APRIL 25, 2024
Discover the secrets to effective brand messaging with our comprehensive guide. Master strategies, tools, and examples for marketing success!
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Sales and Marketing Management
FEBRUARY 7, 2024
Conversational marketing opens new ways for brands to engage audiences and drives business impact through increased customer satisfaction, deeper brand affinity, lower acquisition costs and boosted revenue. The post The Rise of Conversational Marketing appeared first on Sales & Marketing Management.
Sales and Marketing Management
MARCH 31, 2022
The concept of branding is different than it was even 10 years ago. A good marketing strategy will help your brand identity, and a solid brand presence will aid your marketing practices. The post How Your Marketing Strategy Affects Your Branding appeared first on Sales & Marketing Management.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. The key steps to powerfully brand and message your company and offerings. The key steps to powerfully brand and message your company and offerings.
Sales and Marketing Management
JUNE 15, 2023
The post How B2B Brands Are Using Their Unique Selling Proposition to Boost Marketing Campaigns appeared first on Sales & Marketing Management. Your unique selling proposition makes your company more distinctive, memorable and appealing to the target audience.
Sales and Marketing Management
AUGUST 10, 2022
Many companies do the opposite of what they should do with marketing efforts during a recession. The post Double Down on Branding in a Recession appeared first on Sales & Marketing Management. When other companies are stepping back, smart ones push to the front of target audiences' attention.
Advertiser: ZoomInfo
Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.” The fight to find new customers and retain existing ones is the biggest business challenge for many companies.
Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage
As a B2B marketer in 2020, you are constantly asked to fight for attention in crowded markets with limited resources. You’ll come away with answers to the following: How to create brand-enhancing content that delivers value to your attendees and presenters. February 11, 2020 9:30 AM PST, 12:30 PM EST, 5:30 PM GMT
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The digital landscape is getting more and more crowded, and marketers are looking for creative ways to reach customers. How to deliver brand affinity through gifting. To rise above the digital noise, you need to connect with your audience in a new way. Let’s introduce gifting. It’s the missing piece to any ABM strategy.
Speaker: Natasha Husein, Product Marketing Manager, Clever
In the midst of that development, it’s easy to overlook another core component of your program: marketing. Whether it’s via email, within your product, or through another channel, strong branding and marketing efforts are what attract customers to your program, help you build advocacy among your customer base, and drive future growth.
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How do you make your brand stand out among the digital noise? Whether it’s a branded cocktail kit that lets someone toast with a loved one, or a spa basket that helps them unwind, personalized gifts create real connections. So, send marketing that engages the senses. How marketing leaders are finding success with Sendoso.
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Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.
Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity
B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. Whether marketers are planning on live events this Fall and where budgets slated for live events are going.
Advertiser: ZoomInfo
Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue. Level up your marketing automation.
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