SocialSellinator

FEBRUARY 21, 2024

Unlock the power of digital marketing on social media platforms with this practical guide from SocialSellinator. Learn strategies, content creation, and analytics.

Social Media 92

Social Media Media Marketing Analytics 92

Pipeliner

APRIL 15, 2024

The Digital Scaling Myth Jacob Longoria shared eye-opening insights in a captivating discussion on scaling businesses through digital marketing. As an experienced Chief Marketing Officer, Jacob addressed a common myth. AI can generate tailored content that resonates with specific audiences, streamline creation, and save time.

Scale 52

Scale Video Marketing Pivotal 52

SocialSellinator

JANUARY 17, 2024

Discover the best Internet marketing strategies for 2023 with SocialSellinator's guide to SEO, PPC, content creation, and more for business growth.

Marketing 95

Marketing Strategy 95

Sales Hacker

OCTOBER 20, 2023

Bridging the Content Chasm Sales is increasingly using strategic content creation and distribution as part of the sales process – from outbound, to advancing pipeline along, to awareness and education on social platforms. The process Marketing content applied to sales use cases can fall flat and sound robotic.

Hiring 105

Hiring Marketing How To Intent Data 105

SalesFuel

APRIL 19, 2024

This data loss needs to be made up for, and brands are updating their content marketing objectives to do so. New Content Marketing Objectives: First-Party Data Collection Cookie-Based Third-Party Data Isn’t Recovering If your client thinks data privacy is just a fad they can wait out, they’re sorely mistaken.

Objections 52

Objections Data Ideal Customer Profile Marketing 52

SocialSellinator

SEPTEMBER 19, 2023

Digital marketing agencies in San Francisco play a crucial role by driving creativity and innovation in the online business sector. They offer comprehensive services like search engine optimization, social media marketing, content creation, website development, analytics, and reporting.

Marketing 94

Marketing Social Media Engineering Analytics 94

BuzzBoard

FEBRUARY 28, 2024

Explaining How Digital Marketing Can Have a Transformative Effect on Small Businesses Digital marketing continues to transform, providing significant advantages for small businesses. Digital marketing is revolutionary because it allows small businesses to compete with larger enterprises. Your business growth relies on it.

Small Business 52

Small Business Small Business Marketing Social Media 52

Fill the Funnel

OCTOBER 21, 2016

But there’s one area of marketing that’s essential and usually time consuming – content creation. Can you automate content creation? ” Why You Can’t Completely Automate (Good) Content Creation. A human being needs to come up with ideas and create content.

Top of Funnel 48

Top of Funnel Outsourcing Services Hiring Social Media 48

SocialSellinator

AUGUST 12, 2023

Digital marketing has become a critical tool for businesses to thrive and stay ahead in the ever-changing business environment of today. Digital marketing provides a wide range of powerful strategies to propel your business forward, including captivating email campaigns, strategic pay-per-click advertising, and valuable content creation.

Marketing 95

Marketing Advertising Advertising Maximizer 95

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

SocialSellinator

JULY 3, 2023

Advantages and Disadvantages of Social Media Marketing How much should a small business pay for social media marketing? How do you effectively market your business on social media? How do you effectively market your business on social media? What exactly do social media marketing companies do? Conclusion

Social Media 75

Social Media Media Marketing Small Business 75

Allbound

JULY 11, 2018

Content is a proven sales and retention tool, but there are three significant challenges to using content in your partner program. Creating quality content that helps partners and customers make decisions. Making sure content is seen by the right people at the right time. How will the content be delivered?

Top of Funnel 66

Top of Funnel Webinar Metrics Distribution Case Study 66

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. The images below offer a glimpse into the Workflows creation process. 2: New sales or marketing leader play.

Webinar Metrics 242

Webinar Metrics Strategy Marketing Scale 242

Pipeliner

DECEMBER 10, 2023

In the ever-evolving digital landscape, content marketing has emerged as a powerful tool for businesses to connect with their target audience. However, effective content marketing requires a strategic approach and a deep understanding of your audience. Build brand awareness, and drive growth.

Marketing 64

Marketing Churn Social Media Promotion 64

Pipeliner

JANUARY 31, 2024

In the ever-evolving landscape of digital marketing, harnessing the power of AI has become an indispensable strategy for businesses seeking to stay ahead of the curve. One remarkable tool that has captured the attention of social media marketers is Custom GPT. One of its primary use cases is content creation.

Social Media 69

Social Media Media Customer Marketing 69

Zoominfo

AUGUST 26, 2018

A little bit of humor can go a long way– even in the marketing world. Today’s marketing professionals must juggle a number of high-priority tasks throughout the day, and often, they find themselves under a significant amount of stress. In these cases, a few lighthearted jokes can ease the tension of the day-to-day marketing job.

Marketing 272

Marketing Top of Funnel Hiring Social Media 272

SalesFuel

MARCH 4, 2024

And your client should utilize digital marketing content to help drive sales for their own brand. How Clients Can Use Digital Marketing Content to Drive Sales The Best Content for Driving Sales According to 5WPR, the top forms of digital marketing content for driving sales are word-of-mouth and customer reviews and testimonials.

Ideal Customer Profile 59

Ideal Customer Profile Marketing Hiring Consumer 59

SBI Growth

APRIL 8, 2013

We engage with a lot of marketing leaders. In this post I want to focus on the marketing department’s org chart. In this post I want to focus on the marketing department’s org chart. What should the org chart for your marketing department look like? Not all marketing departments are created equal.

Top of Funnel 319

Top of Funnel Marketing Demand Generation Targets Demand Generation 319

Sales and Marketing Management

OCTOBER 15, 2018

Author: Lewis Robinson Great marketing involves catching the eyes of consumers. With so many millions of people spending billions of dollars on online commerce, promotional website or blog content really has to be catchy. One of the worst content marketing mistakes entails publishing text without headlines.

Outsourcing Services 232

Outsourcing Services Marketing Consumer Hiring 232

SBI Growth

OCTOBER 5, 2013

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Opportunities – Percent contribution by Marketing to the Sales Funnel. Wins – Percent contribution by Marketing to Sales Revenue. Do a content audit.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing.

Lead Rank 201

Lead Rank Lead Scoring Sales Qualified Lead Buyer Persona 201

Allego

DECEMBER 6, 2023

Why don’t sales reps use all the marketing content your organization creates? Sales teams are often unaware that certain content exists, so they spend time making their own, leading to inaccurate product information or messaging. Marketing toiled over this content, so how can you motivate your sales team to use it?

Motivation 71

Motivation Marketing Collateral Case Study 71

Zoominfo

OCTOBER 5, 2021

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. And How Can They Help Marketers? How to Build Marketing Personas Marketers can use buyer personas to build content strategies that speak directly to their targeted audience, and therefore build trust and reliability with customers.

Ideal Customer Profile 130

Ideal Customer Profile Buyer Persona Marketing How To 130

Zoominfo

MAY 5, 2019

In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. Email marketing isn’t going anywhere.

Email Marketing 231

Email Marketing Marketing Lead Rank Lead Scoring 231

BuzzBoard

NOVEMBER 17, 2023

Imagine a world where content creation is not a bottleneck but a powerhouse, where data isn’t just analyzed but becomes a crystal ball predicting market trends, and where customer engagement is not a mere interaction but an immersive experience. Here are some of its applications. GenAI is a time saver!

B2B 52

B2B Scale Marketing Trends 52

SBI Growth

OCTOBER 23, 2013

Marketing leaders must prove their contribution to Sales Revenue. Marketing must produce leads that generate new business. In this environment, many of your peers have turned to marketing automation as the solution. Here’s the problem: 3 out of 5 marketing automation implementations fail. The pressure is on. OUTSOURCING.

Outsourcing Services 316

Outsourcing Services Lead Gen Marketing Webinar Metrics 316

SocialSellinator

DECEMBER 21, 2023

In the era of digitalization, social media has transformed into a potent marketing tool, with its essence rooted in compelling content. The linchpin of this connection lies in the quality of the content shared.

Social Media 109

Social Media Media Benefit Positioning 109

SBI Growth

JANUARY 13, 2013

In several recent interviews conducted with CMO’s, content creation was high on the list of challenges. Developing and operationalizing a steady stream of relevant content that engages buyers is the new must-have modern marketing core competency. B2B Marketing has become an inbound world. A Changing World.

Buyer Persona 303

Buyer Persona Buyer Ideal Customer Profile Strategy 303

BuzzBoard

APRIL 5, 2024

Understanding the Importance of Content Marketing in Lead Nurturing for Small Businesses The significance of content marketing in nurturing leads for small businesses is profoundly essential. Globally recognized, content marketing forms the crux of successful lead-nurturing strategies.

Sales Qualified Lead 52

Sales Qualified Lead Lead Nurturing Lead Rank Lead Scoring 52

Zoominfo

DECEMBER 19, 2018

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360.

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

SocialSellinator

OCTOBER 22, 2022

What is Marketing Vs. Digital Marketing? Marketing is a broad term and can mean different things because of the shift in the marketing landscape that we've experienced since the 1990s. Digital marketing is the process of promoting a product or service using digital channels.

Social Media 94

Social Media Marketing Promotion Distribution 94

Zoominfo

JUNE 27, 2019

As marketers, we all strive to be more creative —but what exactly does that mean? To prepare you for an upcoming webinar with Jay Acunzo, we provide you with a comprehensive guide to revive your creativity—not as a vague concept but as a tangible marketing skill. As Jay puts it: “Too much content marketing goes through the motions.

Marketing 185

Marketing Scale Face-to-face Webinar Metrics 185

BuzzBoard

APRIL 10, 2024

Understanding the Fundamentals of Lead Nurturing Challenges Faced by Digital Marketing Agencies Lead nurturing remains a pivotal process for any effective digital marketing agency. Among the most daunting is content creation for multiple clients. The demand for personalized content at scale is also notable.

Lead Nurturing 52

Lead Nurturing Scale Sales Qualified Lead Leads 52

Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. When confronted with the details – database management, customer account segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. Sound familiar? Do you need fast growth?

Account Based Marketing 218

Account Based Marketing Segment Ideal Customer Profile Account 218

BuzzBoard

APRIL 18, 2024

The Significance of Enticing Ad Content in Successful Local Business Advertising The importance of powerful ad content for local business advertising cannot be overstated in the current digital marketing landscape. As sales professionals in a digital marketing agency, it’s crucial to understand this critical factor.

Advertising 52

Advertising Advertising Campaigns Trends 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52