Sales and Marketing Management

FEBRUARY 5, 2024

How ongoing learning can benefit various aspects of your organization, from marketing innovation to maintaining employee well-being. The post Unleashing Marketing Potential Through Continuous Learning and Innovation appeared first on Sales & Marketing Management.

Marketing 250

Marketing Benefit Sales 250

Sales and Marketing Management

JANUARY 16, 2023

As digital marketing tactics and trends keep evolving, digital marketers should look first to their own individual marketing strategy to see which trends could be valuable in reaching their targeted audience. Here are some digital marketing trends to consider for 2023.

Trends 339

Trends B2B Marketing Strategy 339

Sales and Marketing Management

JULY 27, 2022

Sales trainer Amy Franko shares highlights from a webinar she presented recently for SMM Connect on the most important metrics for sales managers to monitor. She talks about how she goes to market and how companies can be smarter buyers of sales training.

Webinar Metrics 390

Webinar Metrics Buyer Training Marketing 390

Sales and Marketing Management

OCTOBER 10, 2022

The post Are You a Gold Medal Sales Manager? appeared first on Sales & Marketing Management. It’s been said that people will run really fast for two reasons: to win a gold medal and to get away from a German Shepherd. Only one of these reasons, however, generates sustained success. Can you guess which one?

Sales Management 386

Sales Management Sales Marketing 386

Product Management University

APRIL 8, 2024

There are a million and one things that go into creating a market leading company. But products are the nucleus, and that means market leadership starts with product management. There are the obvious things product management does. To some product managers, market is synonymous with users. It runs the gamut.

Marketing 59

Marketing Segment Face-to-face Lead Rank 59

Sales and Marketing Management

MARCH 5, 2024

Business customers want marketing content that provides key information quickly and efficiently. The post How to Summarize Marketing Content for Maximized B2B Sales appeared first on Sales & Marketing Management. Here's how to accomplish that.

Maximizer 227

Maximizer B2B Marketing How To 227

Sales and Marketing Management

APRIL 22, 2024

Chief marketing officers are being asked to show measurable results of their budget. The post How to Align with CFOs in a ‘Show Me’ Year for B2B Marketers appeared first on Sales & Marketing Management. That's a positive thing.

B2B 156

B2B Marketing How To Positioning 156

Sales and Marketing Management

JULY 17, 2023

As AI continues to evolve, we expect to see even more innovative and powerful tools emerge to help marketers improve their results. The post Embrace AI to Elevate Your Marketing Game appeared first on Sales & Marketing Management. Artificial intelligence isn't coming for our jobs.

Marketing 295

Marketing Tools Sales 295

Sales and Marketing Management

APRIL 23, 2024

In a crowded and competitive B2B market, omnichannel marketing is an effective differentiator. Here's how to create an omnichannel marketing strategy for a smooth customer experience. The post Omnichannel Marketing for B2B: Strategies for Getting More Customers appeared first on Sales & Marketing Management.

B2B 120

B2B Strategy Marketing Customer 120

Sales and Marketing Management

AUGUST 7, 2023

Advocacy marketing promotes products or services through satisfied customers who are ready and willing to vouch for your brand. The post Advocacy Marketing: 5 Steps to Do It Right appeared first on Sales & Marketing Management. The most trusted voices for your product or service are your customers.

Marketing 296

Marketing Promotion Customer Sales 296

Sales and Marketing Management

SEPTEMBER 18, 2020

Author: Dan Martin Every day, marketers across all industries wake up ready to do their part in growing their brand’s reach. But the life of a marketing professional can be as hectic and challenging as it is rewarding. A time management issue. Fortunately, time management is something that can be worked on and improved.

Marketing 194

Marketing Motivation Follow-up ROI 194

Sales and Marketing Management

JULY 31, 2023

Creating guardrails around AI usage for marketers is important to ensure you protect yourself, your company and your customers. The post Navigating the Responsible Use of AI in Marketing appeared first on Sales & Marketing Management.

Marketing 295

Marketing Company Customer Sales 295

Sales and Marketing Management

FEBRUARY 7, 2024

Conversational marketing opens new ways for brands to engage audiences and drives business impact through increased customer satisfaction, deeper brand affinity, lower acquisition costs and boosted revenue. The post The Rise of Conversational Marketing appeared first on Sales & Marketing Management.

Conversion 156

Conversion Marketing Revenue Customer 156

Sales and Marketing Management

JUNE 7, 2023

The best sales managers have a specific plan for what they are going to do to get top performance out of their teams. The post What It Takes to Succeed as a Sales Manager appeared first on Sales & Marketing Management. Here's a closer look.

Sales Management 287

Sales Management Sales Marketing 287

Sales and Marketing Management

AUGUST 25, 2022

The post One Trait That Top-Performing Sales Managers Share appeared first on Sales & Marketing Management. To achieve top sales performance, you don’t need a sales team dominated by business degrees from Harvard or resumes full of eye-popping company logos.

Sales Management 365

Sales Management Sales Marketing Company 365

Sales and Marketing Management

AUGUST 26, 2022

Sridhar Ramanathan - co-founder and chief operating officer of Aventi Group - expounds on why misalignment occurs so often between B2B sales and marketing teams, and how to fix it. The post What’s Behind Sales and Marketing Misalignment? appeared first on Sales & Marketing Management.

Marketing 315

Marketing B2B Groups Sales 315

Sales and Marketing Management

AUGUST 21, 2023

The post 5 Biggest Stressors for B2B Sales and Marketing Professionals appeared first on Sales & Marketing Management. Sales can be a stressful profession for beginners and 20-year veterans alike. Here are the five biggest stressors affecting sales employees and how to alleviate them.

B2B 294

B2B Marketing Sales How To 294

Sales and Marketing Management

NOVEMBER 1, 2023

Despite its immense potential, AI adoption in marketing is hampered by several critical factors. The post Beyond the AI Mirage: How Marketers Can Turn Potential into Performance appeared first on Sales & Marketing Management.

Marketing 285

Marketing Sales 285

Sales and Marketing Management

NOVEMBER 13, 2023

The post 7 Ways to Maximize ROI in the Social Media Era for B2B Markets appeared first on Sales & Marketing Management.

Social Media 345

Social Media Maximizer ROI Media 345

Sales and Marketing Management

SEPTEMBER 1, 2022

Account-based marketing is a B2B strategy that focuses on select high-value accounts rather than trying to reach as much of your market as you can. The post How Account-Based Marketing and Sales Work Together appeared first on Sales & Marketing Management.

Account Based Marketing 365

Account Based Marketing Account Marketing B2B 365

Sales and Marketing Management

NOVEMBER 17, 2022

Failure to align sales KPIs and marketing KPIs means the whole team may be working toward different goals. A closer look at what KPIs to focus on to achieve sales and marketing alignment. The post How to Measure Sales and Marketing Alignment appeared first on Sales & Marketing Management.

Marketing 315

Marketing How To Sales 315

SocialSellinator

OCTOBER 23, 2023

Discover the power of social marketing in marketing management. Learn how it transforms societies, influences positive change, and improves quality of life. Explore successful campaigns and strategies for effective implementation.

Marketing 88

Marketing Campaigns Influencer Positioning 88

Sales and Marketing Management

DECEMBER 19, 2019

Author: Samuel Benson You have started a small business, but you need to market your goods, to do this you have to become a better marketer. This includes the way we market our goods. So, we need to bring this change into our marketing concept. Get creative with your marketing campaigns. Be creative. Sell value.

Marketing 177

Marketing Campaigns Facebook Competition 177

Sales and Marketing Management

JUNE 6, 2022

Agile Marketing leads to better orchestration, increased communication and, ultimately, doing more with less. The post Why Marketing Teams Are Getting Agile appeared first on Sales & Marketing Management.

Marketing 331

Marketing Leads Marketing Qualified Lead Sales 331

SocialSellinator

OCTOBER 25, 2023

Learn how to master media marketing management and achieve measurable results with SocialSellinator. Discover the power of social media marketing and create an effective action plan for business growth. Stay ahead in the digital age with SocialSellinator's customizable digital marketing solutions.

Media 95

Media Marketing Social Media How To 95

Sales and Marketing Management

AUGUST 16, 2023

It may seem like marketing and sales teams operate in silos, but the truth is they need to lean on each other to do their best work. The post Why Your Sales Team Should Be Part of Your Marketing Strategy appeared first on Sales & Marketing Management.

Strategy 296

Strategy Marketing Sales 296

SBI Growth

NOVEMBER 21, 2023

But expense management is only one part of the equation: leaders must look elsewhere if they want to hit their financial targets. Based on SBI’s survey data, revising how productive their go-to-market (GTM) teams are and finding solutions to raise that benchmark is what’s going to make the difference here.

Survey 296

Survey Data Marketing Strategy 296

Sales and Marketing Management

JUNE 26, 2023

The post 5 Reasons Companies Should Prioritize Marketing Efforts During a Recession appeared first on Sales & Marketing Management. Recessions present unique opportunities to maintain and improve your business and brand to give you an advantage once the economy bounces back.

Company 296

Company Marketing Opportunity Sales 296

Sales and Marketing Management

DECEMBER 22, 2021

B2B marketing and media relations in 2022 will continue to focus on rich storytelling, but it will include new voices, prioritize emerging mediums and approach thought leadership in new ways. The post What B2B Marketers Can Expect in 2022 appeared first on Sales & Marketing Management.

B2B 379

B2B Marketing Media Relationals 379

Sales and Marketing Management

JANUARY 25, 2023

Marketing-sales relationship building requires a sincere willingness from both sides to make it happen. When you get it right, you get a powerful go-to-market advantage. The post How Marketing and Sales Can be Winning Teammates appeared first on Sales & Marketing Management. But keep pushing.

Marketing 296

Marketing Sales 296