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NAICS Code Directory for Sales and Marketing Teams

Zoominfo

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. Retail Trade Transportation Information Finance & Insurance Real Estate Professional Services. 311811 Retail Bakeries.

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List Segmentation: The Key to Email Marketing

Zoominfo

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). Enter email list segmentation—the key to successful email marketing. But, that’s only if you do it correctly.

Segment 219
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NAICS Code Directory for Sales and Marketing Teams

Zoominfo

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. Since many traditional vendors also have such poor data accuracy, there is still much to be desired.

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List Segmentation: The Key to Email Marketing

Zoominfo

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). Enter: email list segmentation—the key to successful email marketing. But, that’s only if you do it correctly.

Segment 124
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Shape-Shifting For The Win: Sales And Marketing Moves For 2021 And Beyond

Crunchbase

Online retailers benefitted, of course. Many market success stories can be traced to strategic sales and marketing shifts initiated by perceptive business leaders. While new product development is generally considered a marketing function, it’s intrinsically connected to sales. What made the difference?

Marketing 105
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MindTickle and PSI: Helping Sellers Speak the Customer’s Language

Mindtickle

Speaking the customer’s “language” is critical on many levels, but especially when companies go to market by industry. With its 25 years of experience, PSI is an expert in helping professionals understand specialized industry dynamics, including the competitive landscape, market trends, and key executive hot-button issues.

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The Monthly Rundown: Hot Startups from January

Crunchbase

While a majority of the focus in January was on the public markets ( /wallstreetbets frenzy), Crunchbase recorded $40.1 The platform helps companies in the telecommunications, alternative energy and utility industries manage millions of sites and projects. Industry: Grocery, Marketplace, Retail. HQ: Bangalore, Karnataka, India.