Outcomes Matter: Cut the Sequels, Prequels, and Plot Twists To Focus on Decisions
SalesProInsider
MARCH 16, 2023
Think about the last time that you read a non-business book or watched a new release movie. You probably made the decision to read or watch based on a book jacket cover, a movie trailer, or a friend’s recommendation. And given the opportunity, prospects will tell you. We can do better. Be specific. Then pause.
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