DiscoverOrg Sales

NOVEMBER 27, 2018

They’re a critical part of personalized prospecting and account-based strategy. Great sales emails typically reflect a deep understanding of who the prospect is and what they care about. Effective cold email outreach means find something your prospect values – and something you have in common. It’s time to get personal.

Examples 220

Examples Account Based Marketing Decision Maker Account 220

DiscoverOrg Sales

JULY 10, 2018

shows that the more negative sentiment you get during calls, especially in later stages, means the prospect is wrestling internally – hoping you can make them feel good. “We Validate your prospect’s concern. Here are some common scenarios : PROSPECT: “I’m worried that your product is more software than we need, and -”.

Objections 243

Objections Buyer Persona Study Decision Maker 243

DiscoverOrg Sales

JUNE 6, 2017

Much like my mom’s BMW, I use personalized emails to catch the attention of my most important prospects. Either I get responses from someone who forwarded my email, or the prospect who received the email responds themselves. So what situations are appropriate for this type of prospecting? When your prospect is a decision maker.

Ideal Customer Profile 248

Ideal Customer Profile Decision Maker How To Top of Funnel 248

DiscoverOrg Sales

NOVEMBER 29, 2017

Many companies and organizations have entire teams dedicated to finding new business prospects. How to prospect at tradeshows with sales intelligence. From there, I build targeted contact list and craft a super-specific message, written just for them – and reach out to these clients and prospects before the show.

Marketing Qualified Lead 193

Marketing Qualified Lead Lead Rank Lead Generation Sales Qualified Lead 193

DiscoverOrg Sales

FEBRUARY 21, 2018

We have trade show prospecting down to a science. Blog: How to Prospect at Trade Shows: The Ultimate 10-Step Sales and Marketing Checklist. Set specific prospecting goals. Connect with prospects in the moment. How to efficiently follow-up with prospects after the show. Lots of warm leads. Get a map of the event.

Trade Show 174

Trade Show Ideal Customer Profile Prospecting Decision Maker 174

DiscoverOrg Sales

MAY 7, 2019

Time to plan your next marketing campaign or start prospecting into your top accounts! You know a lot of target prospects don’t really have those job titles. We like DAMA UK’s six parameters for data quality : Completeness : Is the company, contact, or prospect record as complete as possible? JUST KIDDING. Department.

Ideal Customer Profile 150

Ideal Customer Profile Prospecting Intent Data Trade Show 150

DiscoverOrg Sales

AUGUST 31, 2017

When used correctly, voicemails are one of the quickest ways for a team to increase response rates and get the attention of their prospects. Keep these tips in mind if you are struggling to get your demo numbers up, or if you are simply having a difficult time getting a foot in the door with a prospect. The short answer?

Cold Calling 229

Cold Calling Ideal Customer Profile Decision Maker Call-back 229

DiscoverOrg Sales

MARCH 15, 2018

Prospecting is tough. Sending that email at a time when the prospect will read it, and respond to it – that’s really hard, too. Let’s look at all of different forces that need to be working in your favor before you turn that cold lead into a prospect: Time : Researching prospects takes time. The bad news?

Hiring 150

Hiring eBook Prospecting Data 150

DiscoverOrg Sales

NOVEMBER 14, 2018

The Ideal Customer Profile (ICP) is used to identify, source, and prioritize your best prospects – but how do you create an accurate ICP in the first place? And as a savvy business professional, you want to ensure that your resources are allocated to those prospects who will deliver the best return. Two words: finite resources.

Ideal Customer Profile 150

Ideal Customer Profile Lead Rank Lead Scoring Customer 150

DiscoverOrg Sales

JUNE 19, 2018

To improve quality of marketing leads, here are three key pieces of information sales must share with the marketing team: Raw feedback from customers and prospects. Sales professionals have access – in between your cold calls and rejections – to priceless data that other teams do not: raw feedback from real life prospects.

Buyer Persona 214

Buyer Persona Marketing Scale Collateral 214

DiscoverOrg Sales

JANUARY 29, 2019

Own win rate increases by 300% when we know key parts of a prospect’s technology stack. If your offering integrates with your prospect’s tech stack, it’s not a matter of whether a prospect can use a solution like yours: They can, and they do. Don’t creep out your prospects by acting like a stalker.

Ideal Customer Profile 202

Ideal Customer Profile Lead Rank Lead Scoring How To 202

DiscoverOrg Sales

NOVEMBER 13, 2017

Historically, sales professionals and marketers spent a lot of time chasing down prospects with a scant probability of getting an appointment, let alone winning business. You can then have a deliberate, thoughtful approach to prospecting into those accounts and contacts. When and where your prospect wants to buy.

Ideal Customer Profile 150

Ideal Customer Profile Account Based Marketing Decision Maker Lead Rank 150

DiscoverOrg Sales

SEPTEMBER 4, 2018

The sales professional tells their prospect that after all of their discussion, even though they had initially appeared to be a great fit, the salesperson might have misread, and seem to be speaking two different languages. “If If you’ve done your job well, the prospect knows they are a good fit. I thought it would be lower.

Closing 286

Closing B2B Decision Maker Discount 286

DiscoverOrg Sales

DECEMBER 4, 2017

Prospect research doesn’t generate revenue, and historically it accounts for half of all sales time. From digging through LinkedIn for org charts, guessing at email addresses, and scouring the internet for news about a prospective company or contact, salespeople spend a significant amount of time on research.

Sales Enablement 295

Sales Enablement Collateral Decision Maker Study 295

DiscoverOrg Sales

MAY 8, 2018

So put the phone down and listen up, because we’ve got the inside scoop for how to approach your prospects with a cold call , using the right message at the right time – without sounding like a cold-call creeper. For an individual prospect, this Fit data refers to demographic data: Name. Sales intelligence vs. lead lists.

Cold Calling 241

Cold Calling Intent Data Prospecting Intent 241

DiscoverOrg Sales

DECEMBER 27, 2017

VIDEO] How to Get 30% Response Rates with Prospecting Emails. If you spend a lot of time thinking about how to give that prospecting email a fresh spin, we’re right there with you. We’ve got the prospecting email down to a science. Turns out, prospects really like to feel special. We’re glad this one topped the list!

Buyer Persona 149

Buyer Persona Cold Calling Study Outbound 149

DiscoverOrg Sales

SEPTEMBER 14, 2017

The hyper-personalized approach requires the salesperson to understand the unique needs of the business, but also the personal position of the prospect, who is themselves beholden to a quota or goal. What keeps your key prospect up at night? As a result, they tend to repeat the same pitch to every prospect.

Report 219

Report B2B Study Buyer Persona 219

DiscoverOrg Sales

FEBRUARY 13, 2019

This information may be found using a combination of prospect websites, social profiles, public financial documents, and press releases. send direct mailers to prospects or customers. By using a combination of multiple data points, you can speak more specifically to the value your solutions provide to individual prospects at scale.

Ideal Customer Profile 202

Ideal Customer Profile Data Scale Marketing 202

DiscoverOrg Sales

JUNE 8, 2017

Before a prospect is even a prospect, they are an individual in your target market who may or may not have any familiarity with your firm—and who may or may not even have a need for what you offer. This simple example shows how marketing and sales can align to efficiently identify which prospects are worth Sales’ time.

Lead Generation 194

Lead Generation Sales Qualified Lead Marketing Qualified Lead Lead Rank 194

DiscoverOrg Sales

NOVEMBER 9, 2016

Are you leaving money on the table by not empowering your sales development teams with the ability to connect with prospects? Access to high-quality contact data, market trends, and emerging predictive analytics tools allow for rapid segmentation of high-quality accounts and prospects. Get the prospect out of their own way.

Conversion 224

Conversion Decision Maker Outbound Top of Funnel 224

DiscoverOrg Sales

AUGUST 10, 2016

Here’s the thing: Cold-calling prospects gets a bad rap. Today, buzzwords like “social selling” drown out the importance of actually calling prospects. Before the call, establish a couple of talking points centered around the prospect. Sounding confident while talking to prospects is of the utmost importance.

Cold Calling 120

Cold Calling Objections Social Media Social Selling 120

DiscoverOrg Sales

SEPTEMBER 26, 2018

The reason is, objections allow us to get an idea of what our prospect is feeling internally. did an interesting study where they found that the longer the sales cycle goes on, the more negative sentiment you should be getting from your prospect. Ultimately, the objection itself is really just them trying to rationalize the decision.

Objections 154

Objections Sales Cycle Call-back Vendor 154

DiscoverOrg Sales

OCTOBER 24, 2017

For many years, sales and marketing teams turned to list providers for prospecting and lead generation. Plagued by incorrect, incomplete, and outdated information, these purchased lists typically led to a lot of time wasted calling bad phone numbers and prospecting to invalid contacts. You’re in the right place.

Account Based Marketing 145

Account Based Marketing Marketing Lead Rank Lead Scoring 145

DiscoverOrg Sales

JULY 3, 2018

Revive Cold, Dead Prospects. Here are a few ideas to build pipeline with once-and-future prospects: 1. Engage Live, Active Prospects. Work backwards, starting with awareness: Your prospect needs to know who you are. Your prospect is in this bubble. You have unique insight and knowledge ot to offer the prospect.

Pipeline 192

Pipeline Top of Funnel Buyer Intent Sales Qualified Lead 192

DiscoverOrg Sales

FEBRUARY 27, 2018

Knowing the technology stack of your prospect is an important piece of marketing and sales intelligence. In order to target the right prospects with relevant talking points, this information is key. Reaching out to a prospect with helpful, relevant information – at the very moment they want it – is how business is won.

Competition 145

Competition Ideal Customer Profile Intent Data Intent 145

DiscoverOrg Sales

OCTOBER 5, 2017

Pushy salespeople quickly alienate prospective buyers because they don’t develop rapport. Then take a guess at what personality your prospect has, and take a smart, complementary approach. Women think one of the biggest mistakes a salesperson can make is to assume prospective buyers know less, not more, than they do.

Vendor 145

Vendor Study Buyer B2B 145

DiscoverOrg Sales

AUGUST 29, 2018

Likewise, more often than not, your prospect is probably multitasking as they’re listening to your voicemail: They are checking emails, etc. Read it: How to Write Cold Prospecting Emails That Sell. The more that you can make yourself stand out from the crowd, the better you can engage with your prospect.

Cold Calling 159

Cold Calling Video Call-back Face-to-face 159

DiscoverOrg Sales

SEPTEMBER 5, 2018

There’s this tendency for sales professionals (including myself) to focus on the sales cycle, and the prospect that you’re trying to sell something to, in a negative way. ” Instead, look at it as, “What if my prospect doesn’t get my product?” ” Let me explain.

Video 139

Video Marketing Qualified Lead Lead Rank Top of Funnel 139

DiscoverOrg Sales

SEPTEMBER 5, 2018

Sales professionals (including myself) will usually focus on the sales cycle, and the prospect that you’re trying to sell something to, in a negative way. ” Instead, look at it as, “What if my prospect doesn’t get my product?” ” Let me explain.

Video 120

Video Marketing Qualified Lead Lead Rank Top of Funnel 120

DiscoverOrg Sales

FEBRUARY 1, 2019

Billy : First and foremost, SDRs cannot expect the prospect to initiate the chat. Keep in mind that chat functions put the power in the prospect’s hands, not the seller’s. Think of it this way: The prospect has had to make several decisions indicating interest in order to get to the content where your chat function is available.

Sales Enablement 120

Sales Enablement Decision Maker Sales Qualified Lead Referrals 120

DiscoverOrg Sales

JUNE 14, 2017

After extended research, Johnson and Chris Hays, DiscoverOrg’s head of sales operations, identified two areas where the team was losing prospects: booking demos, and responding quickly to web leads. With the previous configuration, the SDR would email the Account Executive and the prospect, introducing them. Everything is automated.

Inbound 227

Inbound Outbound Ideal Customer Profile Outbound Sales Team 227

DiscoverOrg Sales

JANUARY 2, 2019

TOPO’s research suggests that, as Intent Data goes mainstream and becomes more integrated, it will become part of the prospect lifecycle. Intent Data lets teams communicate with prospects earlier in the cycle: Your prospects are out there, right now, with a problem you can solve. But they know what to do.”.

Data 196

Data Intent Data Intent Customer 196

DiscoverOrg Sales

AUGUST 16, 2017

Here’s how to start a conversation (and book a meeting) with almost any prospect in your database or CRM using the “Foot-in-the-Door” email. IMPORTANT: Be upfront about your intentions with your prospects. Download the free ebook: The Superhero Life of Your Prospecting Email. Marketing VPs. Industry influencers.

Conversion 186

Conversion How To Skype Film 186

DiscoverOrg Sales

APRIL 25, 2017

It should reduce time spent prospecting; offer sales development reps (SDRs) an opportunity for smart expansion into new markets; let sales reps identify the 3% of any industry’s target accounts that are active buyers … and a whole lot more. Sales intelligence includes a depth of information that is both accurate and predictive.

Account Based Marketing 241

Account Based Marketing Case Study Data Campaigns 241

DiscoverOrg Sales

MAY 12, 2016

“As you well know, arousing curiosity, generating interest, and getting prospects to open up about their priorities is about as easy as potty-training a coyote.” If, like Bertuzzi, you’ve ever struggled to get the attention of your prospective clients, then you’ll enjoy her insight on sales development. 4) Salesbuzz.com.

Inside Sales 120

Inside Sales Ideal Customer Profile Lead Rank Account Based Marketing 120

DiscoverOrg Sales

AUGUST 1, 2019

Separate prospecting and closing roles. Sales prospecting and closing are two very different skills: Reps who are born closers aren’t usually great prospectors as well (and vise versa)! For example: When prospecting to a new company, require certain elements of their tech stack.

Video 136

Video Outbound Inbound Hiring 136

DiscoverOrg Sales

JULY 6, 2016

Building relationships out of thin air is a tall order for those in sales, and it can’t be done on a whim with a quick once-over of the prospect’s website. Accurate Data Allows You to Achieve Higher Sale Commissions. Salespeople need much more information than this on the companies they are targeting.

Commission 120

Commission Data Decision Maker Energy 120