Increase Sales

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In Marketing Time Is Relative

Increase Sales

Over on LinkedIn Pulse from my ongoing research and the research of others, longer articles receive more views, likes, comments and shares than short articles. However even with shorter attention spans, what is the best marketing times is still “relative.”. Time in marketing is relative. * * * * *.

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Two Sales Paths Emerged in the Woods and I Took the One Less Traveled By

Increase Sales

When we examine sales research, we can better understand why so many walk the quick fix path and continue to ignore the sales process path. Again, the sales research suggests social selling takes time and even more time than many wish to admit. Maybe because it looks different to each salesperson.

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To Increase Sales Is Both a Want and a Need

Increase Sales

When we look at these motivational drivers to increase sales, research has discovered when the Economic or Utilitarian/Economic motivator is in the top 50% of all motivators, the person has a greater success in achieving the goal to increase sales. Purpose as Related to People. Establish order, routine and structure. Theoretical.

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Marketing to the Multitasking Archetypes of Carl Jung

Increase Sales

Every day is filled with new marketing research especially with the ongoing influence of mobile technology. According to a report on cross-screen engagement released by Microsoft Advertising, Flamingo Research and Ipsos, there appear now to be four common multi-screen pathways to potential customers or consumers.

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The Dog Ate My Homework Is Alive and Well for Small Business Owners

Increase Sales

Then I did some Internet research and discovered this quote of the “dog ate my homework” relative to adult behavior is in many different places. What I recognized is the validity of this statement. Excuses are so prevalent with small business owners and sales professionals.

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Sales Leadership Is for the Lion Hearted

Increase Sales

Heart represents our emotions, our ability to relate to others, our emotional intelligence. For example, building relationships is fine as long as I “close the deal” seems to be far more prevalent than just relating to people first and thinking about them as potential sales leads second or even third.

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The New Small Business Motto Change or Suffer the Consequences

Increase Sales

Relate to others by forming new emotional relationships. Even with all the research from the reports of small business failure rates to disengaged and therefore costly employees, the resistance to change is for many still Job #1. Repeat the new behavior with the support of the new relationship or relationships.