training-and-the-forgetting-curve 
Partners in Excellence
FEBRUARY 1, 2019
Not long ago, I wrote a post, Sales Training And The “Forgetting Curve.” I’d encourage you to read the article, but the basic idea is that 80% of skills we seek to develop through training are forgotten within about 90 days (Actually the forgetting curve shows a much more aggressive forgetting schedule.).
Partners in Excellence
DECEMBER 19, 2018
Every year, billions are spent in sales training. As a result, what really is happening is that every year we are throwing away billions on sales training. The billions spent represents spending in buying, developing, and delivering training. First, let me provide a quick tutorial on the “forgetting curve.”
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Membrain
JANUARY 6, 2019
Every year, billions are spent in sales training. As a result, what really is happening is that every year we are throwing away billions on sales training. Yet all the data shows over 80% of what is taught is forgotten within 90 days.
No More Cold Calling
FEBRUARY 21, 2019
What do you remember from your last training? I’ve heard for years that people forget 70 percent of what they learn in a professional training class within 24 hours of the event. Art Kohn’s article, “ Brain Science: Overcoming the Forgetting Curve ,”pointed me to a book called Make It Stick by Peter C. By Art Kohn.
No More Cold Calling
FEBRUARY 28, 2019
One guy even said he was thinking of cold calling (shudder) and doing more marketing. Why didn’t he think to ask for referrals? That’s a rhetorical question. I already know the answer. People are so focused on their projects, and they don’t make time to prospect. Yes, you must make time. There’s no excuse today. Two minutes tops. No more excuses.
No More Cold Calling
APRIL 3, 2020
They cut advertising, travel, training, marketing, and discretionary expense line items. We got so accustomed to an upward growth curve, albeit with a few minor downturns, that we never thought we’d hear pundits say, “Things haven’t been this bad since the Great Depression.” Or any other suite, for that matter.).
Allego
MARCH 29, 2022
Over the past two years, sales enablement professionals created new ways of training their teams. “Companies have realized that they can still onboard using virtual training , while saving in-person events for smaller kick-off meetings.” Voorkamp says that any hands-on application training still needs to happen in person.
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