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What You Must Do to Make Your Price Increase Stick

The Sales Hunter

You’re all set to increase your price and then you get cold-feet. I can tell you it happens because I’ve personally experienced this with both small companies and global giants. The big reason a price increase doesn’t stick is due to a failure to have a plan everyone believes in.

Pipeline 161
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Six Books to Make Your Selling Bright

Alice Heiman

Add these to your reading list to get a running start in the new year. This reading list will help you modernize your sales strategies and achieve your growth objectives. Stick around for the end to learn the strategic capabilities needed to escape the return to growth. Sell Without Selling Out by Andy Paul.

Lead Rank 138
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Building Up With Sales Training

Janek Performance Group

Sales training is one of the most significant investments an organization can make in their sales team. However, with so many programs in a wide range of prices, choosing one can be daunting task. When choosing a sales training partner, start small and work your way up. Incorporate only those skills/behaviors your reps need.

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5 Questions to Ask Every Inbound Lead

Mr. Inside Sales

I’ve written on this subject before but let me remind you of what I said: New marketing funnels and lead nurturing campaigns have created what has always been a salesperson’s dream: more inbound leads. And they do this by asking questions instead of pitching. But we all know this isn’t necessarily true is it?

Inbound 178
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The Science of Basic Selling Skills

Bernadette McClelland

And my response was, what are the basics then? And as would have it on social, there was a plethora of responses, from which I randomly collected this bakers dozen: 1. Understand your customer’s business issues and what they want. 3. Listen a lot more than you talk. 5. Know your prospects.

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5 Fast Tips for Stretched Small Business Marketing Managers

Zoominfo

You manage a small business and its marketing. Maybe your marketing efforts are more ‘throw it at the wall and see if it sticks’ than a fine-tuned ROI machine. What is small business marketing? The goal of small business marketing is to attract leads to your business. How to Grow Your Small Business with Marketing.

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Pricing Objectives: What They Are and Why You Need One

Hubspot Sales

Pablo Picasso once said, "Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act. You need to have firm goals in mind when you price your product or service — some direction that can inform smarter, more incisive, more effective strategic choices.