Smooth Sale

APRIL 29, 2024

Our collaborative blog offers insights on creating a reputable private medical practice that stands out among your competitors. Create A Reputable Private Medical Practice Stand Out Against Competitors Image credit Always Put Your Patient First Although an obvious factor, many private practices get this all wrong.

How To 96

How To Exercises Pharmaceuticals Education 96

Zoominfo

MARCH 9, 2021

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic. Messaging, distribution, reach and optimization.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

No More Cold Calling

MARCH 16, 2017

Lead generation shouldn’t be that tough. It can take eight to 14 touches to just to reach a prospect who isn’t expecting a call from your sales rep. There has to be an easier way to score qualified sales leads! There has to be an easier way to score qualified sales leads! Lead generation is tough.

Sales Qualified Lead 232

Sales Qualified Lead Cold Calling Lead Rank Lead Scoring 232

No More Cold Calling

MARCH 29, 2018

If you hope to meet quota by year-end, your most important task is quality lead generation, which requires a quality lead generation process. Just because someone agrees to connect on social media does not make that person a qualified sales lead. They expect (and want) to hear from your sales team.

Lead Generation 199

Lead Generation Referrals Sales Qualified Lead Lead Rank 199

Zoominfo

MAY 21, 2019

Today’s installment features content about getting ahead in your career, personalized marketing, lead generation roadblocks, brand trust, and more! These steps aren’t as complicated or difficult as you’d expect. These blog posts typically explore topics related to B2B marketing, B2B sales, recruiting, or business growth.

B2B 189

B2B Lead Generation Lead Rank Consumer 189

No More Cold Calling

JULY 20, 2017

I was wrong. Some Lead Generation Tools Never Change. Despite what you’ll often hear from technology gurus about lead generation tools, sales success isn’t determined by who has the best technology; it’s determined by who has the best relationships. Prospects expect to hear from your team when they’re referred.

Account 285

Account Referrals Lead Generation Cold Calling 285

Zoominfo

APRIL 3, 2018

The marketing team gets annoyed at the sales team for failing to follow up on leads and in return, the sales team is annoyed with the marketing team for generating low-quality leads in the first place. As it turns out—neither team is wrong. Research shows the average sales team ignores 50% of marketing leads ( source ).

Marketing Qualified Lead 223

Marketing Qualified Lead Lead Rank Sales Qualified Lead Marketing 223

Zoominfo

NOVEMBER 29, 2021

Whether your marketing department is a startup or well established, you should routinely assess which key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, decide where to start. While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

Zoominfo

JULY 2, 2020

In an ideal world, marketing automation can help you engage with your prospects and customers efficiently and effectively. Without getting too much into the nitty-gritty complexities of it, marketing automation campaigns send specific content (that you’ve programmed) to leads based on certain behaviors and data. The ultimate goal?

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

No More Cold Calling

FEBRUARY 28, 2019

If you’re heads-down on your projects and don’t prospect, you’ll have no pipeline when you surface. You have email, social media, and smartphones at your fingertips. That’s a problem because the best lead gen strategies aren’t digital. That’s a problem because the best lead gen strategies aren’t digital. That’s scary.

Referrals 233

Referrals Lead Gen Social Media Cold Calling 233

Hubspot Sales

AUGUST 23, 2023

But while AI can open many opportunities for scaling and improving your outreach, this technology is still new to most of us, and that newness can lead to potential missteps. Here, I spoke to sales experts to uncover what sales reps get wrong when leveraging AI for sales outreach and strategies to remedy them.

Scale 69

Scale Remedy Hubspot Tools 69

No More Cold Calling

JANUARY 5, 2017

Can one call generate leads better than ten? No salesperson should ever have to cold call to generate sales leads. They already know the value that your solution and salespeople bring to the table, and their word means a lot to their peers in other departments. Stop Fooling Yourself—Your Prospecting Is Cold.

Cold Calling 222

Cold Calling Account Decision Maker Referrals 222

Zoominfo

AUGUST 20, 2021

The modern buyer is now accustomed to real-time, instant communication through the WhatsApps, Slacks, and Facebook Messengers of the world — and they expect the same always-available communication in their B2B buying journey. Choosing the right solution for your company is no easy feat. Section 1: Identify Your Use Cases.

Lead Rank 130

Lead Rank Sales Qualified Lead Demand Generation Agencies Face-to-face 130

Zoominfo

OCTOBER 5, 2021

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic. Messaging, distribution, reach, and optimization.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 130

Smooth Sale

NOVEMBER 24, 2023

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Five Recommended and Necessary Business Expenses for Growth Some necessary business expenses can benefit your company even though they appear costly. It provides a better understanding of where things might be going wrong internally. Why would you do this?

Education 106

Education Hiring Retention Licensing 106

Zoominfo

DECEMBER 18, 2019

The proliferation of social media has made it easier than ever to check the pulse of your customers and create a community centered around your brand. Think of your favorite big names and the emotions they inspire. Branding defines your company’s values and sets expectations for your audience.

Social Media 223

Social Media Scale Consumer Loyalty 223

Janek Performance Group

MARCH 12, 2024

However, without the right strategy in place, it is difficult to tap into that, leading to disappointing outcomes. Best Practices During The Hiring Process 1) Take the time while you have it Take a step back and really define what it is you want your new sales rep to accomplish. And what did they do wrong?

Hiring 62

Hiring Sales Talent Compensation Lead Rank 62

Zoominfo

MARCH 15, 2018

This month’s round-up features topics like content marketing, managing prospect expectations, lead generation, and more. Consider these statistics: Content marketing costs 62% less than traditional marketing and generates about three times as many leads ( source ). So, what went wrong? Let’s get into it!

Account Based Marketing 113

Account Based Marketing B2B Prospecting Lead Generation 113

Sales and Marketing Management

NOVEMBER 15, 2018

Telling people they’re not meeting expectations and inspiring them to turn things around isn’t easy. What does it take to transform this dreaded responsibility into a positive, fulfilling part of your day? Spending time to develop and nurture your sales team doesn’t deliver overnight results. Alas, it is absolutely essential.

Coaching 257

Coaching Construction Pivotal Positioning 257

SBI Growth

FEBRUARY 11, 2014

Begin leveraging best practices when planning your marketing budget amount. A heavy reliance on branding and tradeshow activities may have the right spend, but the wrong mix. An agile marketing team with a shoestring budget can drive quality leads. As the diagram shows below, in the past 100% of leads came from sales.

B2B 312

B2B Marketing Lead Rank How To 312

Zoominfo

SEPTEMBER 25, 2019

The catch was, we removed a set of pliers from each toolbox, and sent a message which read, “Something missing from your marketing toolkit? The campaign was a success, as it generated a lot of positive buzz — and more importantly, it generated revenue. The whole campaign cost us £400, and we generated over £50,000 in revenue.

Direct Mail 182

Direct Mail Paid Content Campaigns Examples 182

Zoominfo

OCTOBER 5, 2021

The modern buyer is accustomed to the real-time, instant communication that the WhatsApps, Slacks, and Facebook Messengers of the world deliver — and they expect the same always-on communication in their B2B buying journey. Additionally, you should make sure that your platform has a two-way integration and flow of data.

Lead Rank 130

Lead Rank Sales Qualified Lead Demand Generation Agencies Face-to-face 130

Zoominfo

OCTOBER 5, 2021

Brand activation refers to a campaign, event, or interaction through which your brand generates awareness and builds lasting connections with your target audience. The definition of brand activation is often misconstrued or confused with more general branding strategies. Imagine your company just launched yesterday.

Trade Show 130

Trade Show Campaigns Face-to-face Promotion 130

Smooth Sale

JANUARY 29, 2024

Whether your relationship is with the machine shop that provides you with your equipment or with the suppliers who offer new packaging for your products, it’s vital to ensure you have a strong and lasting relationship on solid footing. Overall, it’s critical to your business health.

How To 91

How To Scale Hiring Networking 91

Zoominfo

FEBRUARY 20, 2018

We’ve already covered artificial intelligence and marketing —but today we’re getting more granular and looking specifically at AI and your business website. 11 Advanced Ways AI Can Improve Your Business Website. Without the right tools, your website might make the wrong first impression—losing valuable business for your company.

Lead Rank 272

Lead Rank Churn Analysis Lead Scoring 272

SBI Growth

JUNE 14, 2013

Mike was a roll-up your sleeves execution specialist. He was spending a lot of time in the wrong places. This is the wrong approach. Focus on your A''s and B''s. The quantity of qualified leads is down, despite more call volume. Find a different way to generate high quality leads.

Sales Management 326

Sales Management Hiring Telemarketing Demand Generation 326

Zoominfo

JULY 15, 2019

Brand activation refers to a campaign, event, or interaction through which your brand generates awareness and builds lasting connections with your target audience. The definition of brand activation is often misconstrued or confused with more general branding strategies. Imagine your company just launched yesterday.

Trade Show 246

Trade Show Campaigns Face-to-face B2B 246

No More Cold Calling

NOVEMBER 16, 2017

Are You Leading a Team of Stephanies? She and other account based sales development reps are measured on the quantity of emails sent, not the quality of their leads. Setting the right KPIs is your biggest competitive differentiator, because it determines how your team generates leads. Are you Stephanie? “I

Up-Sell 179

Up-Sell Account Cold Calling Referrals 179

No More Cold Calling

JANUARY 21, 2016

Do your sales reps really prospect based on fairy tales? Yet, many sales reps buy into the mythical statistics and ridiculous promises floating around the Internet about how to drive sales leads in the digital age. Wake-up call: You’re in the wrong job if you believe everything you hear about lead generation techniques.

Lead Rank 168

Lead Rank Lead Scoring Buyer Leads 168

LeadBoxer

MARCH 28, 2021

When assessing who to target in your lead generation efforts, it’s important to find the right demographic best suited for your offerings. In order to effectively develop and cultivate leads, it’s best to understand a few key customer engagement strategies for Millennials. Develop Personalized Mobile Messaging.

Strategy 98

Strategy Customer Demographics Analysis 98

The Spiff Blog

JANUARY 9, 2024

In today’s blog post, we’ll cover some key tactics that will position both you and your team for success this year. If you’re strapped for budget and can’t rely on new hires to hit your goals, here are some tried and true ways you can set sellers up for success in 2024. What does this mean for sales teams? Let’s get into it!

Banking 84

Banking Hiring Churn Scale 84

Hubspot Sales

JANUARY 29, 2024

As a salesperson, you've probably gotten your fair share of career advice — and it goes without saying that some of those tidbits have definitely been more valuable than others. Some insight you get winds up being dated, disjointed, or detrimental to your overall sales acumen. Do your homework. But there's a flip side.

Remedy 79

Remedy Software Software Up-Sell 79

Smooth Sale

AUGUST 31, 2023

Attract the Right Job Or Clientele: Do You Believe Customer Care To Be Top Priority for Your Business? For those serious about business, today’s blog question, ‘Do you believe customer care to be the top priority for your business?’ But those who take immediate action to right a wrong are the ones who generally come out ahead.

Hotels 106

Hotels Customer Travel Hiring 106

Zoominfo

OCTOBER 14, 2018

With the rise of sales enablement technology and the variety of available communication methods, one might expect phone calls to become a thing of the past. But the reality is—whether you’re a seasoned veteran or it’s your first day on the job—you probably don’t enjoy making cold calls. The Problem with your Data.

Cold Calling 198

Cold Calling B2B Decision Maker Data 198

Partners in Excellence

MAY 25, 2022

Everyone struggles to generate leads. We are “happy,” with response rates in fractions of percentage, we know we can generate volume just by doing more. Our abilities to generate leads are bleak. But what astounds me is how poorly we manage those leads we get.

Follow-up 68

Follow-up Sales Qualified Lead Leads Marketing Qualified Lead 68

Sales Hacker

JULY 22, 2021

Good cooperation between these two can skyrocket your growth, while the opposite might turn out to be a dead-end for further scaling. Salespeople complain about the quality of leads they are getting. The trick is to set your SLA up around one goal, which is mutual for everyone on both teams: the revenue.

Top of Funnel 109

Top of Funnel Lead Rank Marketing Qualified Lead Scale 109

Hubspot Sales

JUNE 24, 2020

Smarketing — the practice of integrating your sales and marketing efforts to foster closer collaboration between the departments that carry them out. There are certain KPIs that are particularly applicable for understanding whether your smarketing efforts are effective and worthwhile. SQLs don't always fit your qualification criteria.

Lead Rank 134

Lead Rank Webinar Metrics Marketing Qualified Lead Sales Qualified Lead 134