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How to Sell in a Recession: 3 Tips Based on Experience

Zoominfo

As interest rates rise by 75 basis points for the first time in almost 30 years, experienced sales reps and newcomers alike are facing the prospect of selling during a recession. Companies evaluate prospective new technologies with greater scrutiny or postpone such investments entirely. Budgets are reduced or eliminated.

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“Why I’m So Interested In Selling,” Spence Wixom

Partners in Excellence

It was Spring of 2001. Then a spot opened on the market research team. She personally reviewed all research briefs for deals over $10 million. We knew what that meant – long hours researching, writing, re-writing, trying to sell her on the quality of the brief. I added research innovations to our briefs.

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How Salespeople can avoid “Customers from Hell”

Selling Essentials RapidLearning Center

But what if you had an assessment methodology that enabled you to detect troublesome prospects before you sign a deal — and a method for handling such folks? Research from Hanken School of Economics in Finland gives us a framework for assessing customer expectations, the first part of the problem. That’s sometimes necessary.

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The Importance of Branding in Today's B2B Customer Acquisition

SBI Growth

During Greg’s tenure, the brand ‘Yellow Freight’ went from the unpleasant designation by Fortune Magazine as the worst of five national trucking firms in the LTL industry in 1996, to #1 in the industry by 2001. Branding principles apply customer research to identify key points to differentiate. Colgate’s top competitor is Crest.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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Lead Management: Let’s Formalize this Relationship

Pointclear

Today's guest blogger, Tony Jaros, is Senior Vice President of Research at SiriusDecisions. As a sales and marketing thought leader with nearly 20 years experience, Tony has led the overall research function at SiriusDecisions since the company's founding in 2001.

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Developing a Flywheel For Sales Development

SalesLoft

Jim Collins introduced the concept of a business “flywheel” in 2001. Perfect a routine for building lists and reaching out to prospects. When will you prospect? Speed Up Your Research And Email Personalization Strategies. That way, you’ll have a balance between personalization and quantity of prospects you can reach.

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