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4 Reasons to Hire a Social Media Manager

Zoominfo

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams ( source ). Today, the role of a social media manager is more important than ever.

Hiring 174
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The Hottest Trends in Inside Sales

Sales and Marketing Management

Much of this is due to the technology that is beginning to drive the sales process much the way it has driven marketing for the past several years. In the five years between 2010 and 2015, the number of inside sales reps doubled. The range of sales tools is becoming as diverse as those on the marketing side.

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13 Tools to Create and Share Your Presentations

Fill the Funnel

When that need arises the following tools can not only ease the creation process but save you some time, and allow you to create a presentation masterpiece. Each of the 13 tools or services listed below has the potential to help you dazzle your next audience, whether it be in a boardroom, a school room or your living room. SlideRocket.

Tools 131
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How I Work It – Social Selling with Tom Pick

Adaptive Business Services

With a grateful nod to Heinz Marketing , Lifehacker , Inc. Realized I didn’t want to do that forever, so I went back to school, got my MBA from the University of Minnesota Carlson School, spent 14 years in corporate marketing, 10 years with a small B2B-focused agency, then started my own consultancy in 2017. And maybe Twitter.

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How Online Sales Can Help You Grow in Hard Times

Hubspot Sales

This stat may be easy to brush aside in economic expansions, but in a time when every dollar of sales and marketing expense should be scrutinized, it's impossible to ignore. The 2008 recession accelerated their inability to adapt to changing consumer demand -- and by 2010, they filed for bankruptcy. I know that shift can feel daunting.

Hubspot 84
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Is Lead Scoring a Dead or Rising Trend?

Sales Hacker

They’re using a million tools out there, including lead generation tools, ad platforms, CRMs, business consulting services, and more. This is because early interactions of lead scoring tools often would be underwhelming at best. It spiked in 2010, when data capabilities were made available to businesses in new ways.

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How to Craft a Winning B2B Sales Strategy

Pipeliner

In fact, there are entire companies that use this as their primary marketing channel. Door-to-door sales is largely seen as an outdated marketing strategy. Just like they did in the 2010 movie by Leonardo DiCaprio. His business offers SEO marketing services to tech companies – particularly in the finance niche.

B2B 98