Partners in Excellence

MARCH 1, 2012

I just read the IBM 2011 Global CMO Marketing Study. It’s a must read for any sales and marketing professional. In a discussion of critical issues facing CMO’s there was no discussion of the Sales Function or how Sales and Marketing need to work together. Where is Sales?

Marketing 95

Marketing Face-to-face Maximizer Demographics 95

Pointclear

DECEMBER 8, 2011

Chris Selland is CMO at Terametric , a company focused on maximizing marketing ROI by helping marketers capture and measure all their channel marketing data. Chris originally published this post on November 14, 2011, and it is republished here with his permission.

ROI 178

ROI Demand Generation Agencies Salary Demand Generation 178

Pointclear

JANUARY 26, 2012

Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. But what are the most effective outbound marketing channels for kicking off a business relationship? billion on search marketing for the same purpose. billion on search marketing for the same purpose.

Media 233

Media Direct Mail netFactor Trade Show 233

Chili Piper

NOVEMBER 21, 2018

This stat comes from a Harvard Business Review study and for today’s B2B sales and marketing teams, it has several problems…. First, it was published in 2011. Do you realize how much has changed since 2011? The first challenge is the numerous communication channels your buyers can use to request a demo or contact sales.

Lead Rank 80

Lead Rank Lead Scoring B2B Leads 80

Gong.io

APRIL 25, 2022

In the 2011 movie Moneyball , Oakland A’s manager, Billy Bean, tells his lead baseball scout (a 29-year veteran in the industry) to “adapt or die.”. At Gong we have a lot of automations, check out the full list of sales automations here to see how Gong can connect data from critical revenue systems — automatically. “Adapt or die.”.

Sales Automation 62

Sales Automation Top of Funnel How To SalesForce 62

Connext Digital

JULY 20, 2023

Text categorization creates segregated structured data that is easier to search and organize, reducing errors, providing insights, and saving time. Meta-learning allows models to learn analogies and patterns from the data and transfer this knowledge to specific tasks.

Examples 52

Examples Lead Rank Social Media Data 52

Hubspot Sales

MARCH 20, 2018

If you're an IT reseller, value-added reseller (VAR), or channel partner advising clients on any part of the front office (marketing, sales, or customer success) -- especially for businesses under 1,000 employees -- there are a few trends you should be aware of. And it’s not just happening across sales and marketing.

Lead Rank 89

Lead Rank Trends Lead Scoring Outsourcing Services 89

Markempa - Inside Sales

MARCH 11, 2012

So it is with marketing. Too many marketers think they can lead the pack by leveraging the hottest channels, software and platforms. Steer Toward Your Customers Marketing optimization demands that you know where to find your customers – that you know what they value, where they’re looking, and how they want to buy.

Marketing 40

Marketing Call-back Survey Trends 40

The ROI Guy

OCTOBER 11, 2010

For marketers, the news is good overall. According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels.

Marketing 40

Marketing Lead Rank Lead Scoring Advertising 40

Pointclear

SEPTEMBER 20, 2012

Click to start video at this point — Asked about what has happened in marketing and sales that has or hasn’t surprised him in 2012, Bob talks about interconnectedness: “It’s sobering about how interconnected we are with other economies. The Role of Revenue Performance Management in Marketing and Sales Alignment.

Inbound 145

Inbound Quota Outbound Video 145

The ROI Guy

NOVEMBER 10, 2014

annual growth indicated from the Spring update, led by healthier investments in devices, security and data center systems. Moreover, a major "sea change" has occurred in technology spending and purchase decision-making - with significant implications for your organizations sales and marketing strategy. Why Your Solutions?

Forecasting 87

Forecasting ROI Proposal Decision Maker 87

The ROI Guy

JANUARY 16, 2014

Most importantly, you need to take Frugalnomics into account as you evolve your sales and marketing strategies and investments to meet the challenge. So how well does your current content marketing help answer these key decision making questions for your buyers in a compelling and quantified way? Sources: • Gartner Forecasts 3.1%

Forecasting 92

Forecasting Proposal Decision Maker ROI 92

SBI

NOVEMBER 7, 2019

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey. Doug Winter, Seismic co-founder and CEO.

Top of Funnel 52

Top of Funnel Ideal Customer Profile Webinar Metrics Customer 52

John Barrows

JUNE 20, 2018

Phone as a channel isn’t going anywhere. The validity of the phrase “cold calling is dead” may be debatable in terms of making 100 dials with no information per day versus calling 20-40 targetted accounts and having a first touch by email or social, but phone as a channel is not dead. Phone has become a novel channel.

Cold Calling 86

Cold Calling Call-back Google Data 86

Crunchbase

MAY 14, 2020

And if you’re curious about how Stripe developed its go-to-market model and sales motions, Meka led a Hubspot lesson last year that you can still download for free here. Why Brooke should be on your radar: Brooke Bachesta currently leads the mid-market SDR team at Outreach.io. Brooke Bachesta. SDR Manager at Outreach.io. Megan Bowen.

Top of Funnel 101

Top of Funnel Hiring Twitter Lead Rank 101

The ROI Guy

JULY 9, 2013

Enterprise software remains a bright spot as organizations strive to use software to automate business processes and improve productivity, Emerging investments in mobility, cloud and big data ramping up, but not yet “crossing the chasm” and as such, failing to make up for the growth shortfall. Click here to learn more.

Forecasting 67

Forecasting ROI Decision Maker Proposal 67

The ROI Guy

APRIL 14, 2015

We think there is a more systemic issue in the predictions: a major "sea change" in technology spending and purchase decision-making – one that could put a significant chill in your organizations‘ sales and marketing strategy. So how well do your sales professionals and channel partners communicate and quantify your value? #3

Forecasting 72

Forecasting ROI Proposal Decision Maker 72

The ROI Guy

APRIL 8, 2014

Most importantly, you need to take Frugalnomics into account as you evolve your sales and marketing strategies and investments to meet the challenge. So how well does your current content marketing help answer these key decision making questions for your buyers in a compelling and quantified way? Percent in 2014 Gartner Forecasts 3.1%

Forecasting 65

Forecasting ROI Proposal Decision Maker 65

The ROI Guy

JANUARY 8, 2013

Most of the true spending increases are focused on select strategic initiatives, especially in Enterprise Software, the Cloud, Mobile Computing and Big Data. As a result, IT Sales and Marketing will again be tasked to deliver incremental revenue regardless of challenging market conditions and despite the historically low spending growth.

Proposal 71

Proposal Decision Maker ROI Lead Rank 71

Sales Evangelist

MAY 28, 2020

Within a couple of months, she realized she wanted a spot on the mid-market sales team. Mary eventually took on an equity position as a VP in Sales and Marketing. As a result, Mary started her first consulting firm called Butterly Creative in 2011. For two years, she worked hard and became number one in her role.

How To 52

How To Sales Cycle Call-back Outbound 52

Sales Hacker

OCTOBER 31, 2017

New engagement channels are propping up. Ignore one and you’ll relinquish potential market share to competitors. While some experts view selling as an art of persuasion, all successful businesses approach it as a science composed of data, methods, metrics and processes. Consumer behavior is changing. What is a Sales Process?

Sales Process 82

Sales Process Ideal Customer Profile Lead Rank Sales Methodology 82

HeavyHitter Sales

NOVEMBER 24, 2008

Best New Sales Book of 2011. December 2011. November 2011. October 2011. September 2011. August 2011. For example, here’s an e-mail (mass-market campaign) targeted at the automobile industry. As a result, they have increased revenues, accelerated time to market, and improved dealer communications.

Penetration 60

Penetration Ideal Customer Profile Real Estate Distribution 60

Delicious Sales

MAY 2, 2012

Marketing (6398). Channels (799). 2011 (3304). Topics Major Topics. Sales (12918). Training (4995). Prospecting (4539). Tools (2872). Sales Management (2614). Software (1035). Customer Service (995). Inside Sales (849). Advertising (694). Selling Skills (528). Incentives (379). Demand Generation (181). Outside Sales (81).

Lead Rank 99

Lead Rank Leads360 Lead Scoring Top of Funnel 99

The ROI Guy

JULY 15, 2009

As IT professionals complete their first wave of data center server virtualization, in order to progress further, it is vital that return on investment proof points be provided to justify further consolidation to frugal executives. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

ROI 40

ROI Social Media Media B2B 40

OnePageCRM

JUNE 15, 2017

Scale this across whatever channels your customers use – Linkedin, Facebook groups, Industry forums, Angellist. I haven’t owned a TV since 2011 and I don’t follow any team sports so the usual chit-chat openers fall flat. Incorporate this language into your content and marketing collateral. Call script examples.

Gatekeeper 46

Gatekeeper Social Media How To Decision Maker 46

The ROI Guy

OCTOBER 7, 2010

With revenue growth demands returning but budgets still being managed at tightly as ever, even more pressure will be applied in 2011 to do-more-with-less. The good news is that most analysts are predicting 4-5% growth for 2011. This was not the case with many other groups like sales and marketing.

Competition 40

Competition Software Software Networking 40

The ROI Guy

DECEMBER 14, 2005

Projects in this category include supply chain management, human capital management, ERP, sales force and marketing automation and other business process automation projects. Projects include business intelligence, scorecards, dashboards and portals, and data warehouse. Your Sales & Marketing Ready to Do Business with F.

ROI 40

ROI Outsourcing Services Lead Rank Social Media 40

Bigtincan

DECEMBER 8, 2021

So, some sales and marketing teams may be evaluating Highspot alternatives. Companies like AT&T, Thermo Fisher, Merck, ANZ Bank, Nike, Guess, Prudential, and Starwood Hotels have been Bigtincan’s clients since its inception in 2011. Recommendations are also based on historical performance data.

Analysis 59

Analysis Collateral Telecommunications Sales Enablement 59

SaaStr - Sales Strategy

SEPTEMBER 6, 2018

But here’s only one of many problems, but the main one that I see, this trend which is getting in the way of sales, marketing and growth, which is this information overload, choice overload. Again, three years ago, there might have been 500 sales apps or 500 marketing apps. That depends on your market.

Outbound 49

Outbound Outsourcing Services Hiring Revenue 49

OnePageCRM

MAY 25, 2017

In episode 24 of the I Love Marketing Podcast , Dean Jackson introduced a game-changer concept of More Cheese, Less Whiskers. In a previous company I worked with, the marketing team or SDR team would begin reaching out with a sequence of cold emails. Incorporate this language into your content and marketing collateral.

Top of Funnel 20

Top of Funnel Cold Calling How To Sales Qualified Lead 20

The ROI Guy

JULY 8, 2014

For IT solution providers who may be using these forecasts and were expecting a turnaround in 2014 spending levels, another slower than expected year has significant implications for your organizations'' sales and marketing strategy. Frugalnomics in Effect So what are the real reasons behind the continued slow growth?

Forecasting 78

Forecasting ROI Decision Maker Proposal 78

The ROI Guy

SEPTEMBER 28, 2010

New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers ? Tuesday, September 28, 2010 Do White Papers Still Engage? They do if they are Interactive!

ROI 49

ROI Social Media Vendor Buyer 49