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8 Social Media Mistakes B2B Marketers Should Avoid

Zoominfo

93% of B2B marketers use social media, and with good reason—it works ( source ). We haven’t been shy about touting the benefits of social media in B2B sales and marketing. We haven’t been shy about touting the benefits of social media in B2B sales and marketing. When it comes to social media, we say: less is more.

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How Younger Generations are Disrupting B2B Buying

Zoominfo

Gen Z is made up of folks born between 1997-2012 and is the largest and most diverse generation in American history. Brand advocates are people who already use your product or services and voice their love of your product on social media channels to help grow new customers.

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Relationship Marketing and the Continuum of the Social Media River

Increase Sales

Relationship marketing through the various channels or rivers of social media continues to grow. For the past six months I have been conducting my own private research specific to LinkedIn. A comment made usually in a discussion group and sometimes somewhere else such as another social media site. Credit www.sxc.hu.

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Sales Talk for CEOs: Improving Sales Discovery with Jody Glidden (S2:E15)

Alice Heiman

Jody Glidden is CEO of Introhive , a customer intelligence software that does discovery research and delivers valuable insights about clients and prospects to your sales team. Watch the podcast below or on our YouTube channel. Founded in 2012, Introhive is the fastest-growing B2B sales and relationship intelligence platform.

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To Be or Not To Be in the Local Social Media Marketing Stream

Increase Sales

Social media, we all have heard about this marketing channel, is here to stay. So the question now for we crazy busy small business owners is to be or not to be in local social media. In March of 2012 according to Nielsen study, smart phones became the majority at 50.4% Angie’s List is one such example. Do their taxes.

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3 Underutilized B2B Sales Strategies in Social Media

Score More Sales

Most companies are not proactive to research what is on the horizon – they simply don’t have time or resources to do so. Understanding: Think of research, above, for industry and competitive information. Use the social channels that you are comfortable with and that you know your buyers and customers flock to.

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78 Customer Engagement Statistics

Zoominfo

77% of strong omni-channel companies store customer data across channels, compared to 48% for weak omni-channel companies ( source ). 77% of strong omni-channel companies store customer data across channels, compared to 48% for weak omni-channel companies ( source ). Successful Customer Engagement.

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