The Worst Sales Call of 2012
SBI Growth
NOVEMBER 26, 2012
In 2012 our consultants attended 438 live sales calls. The belief was if all the reps became “Challengers” the revenue per rep would jump. Our research shows that real estate developers chose who to bank with based on how long it takes for loans to get approved. Humans are far too complex for some simple tool like this.
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