SBI Growth

SEPTEMBER 17, 2013

2013 is the year Social Selling became Mission Critical. Social Selling training budgets increased 48% in 2013. Social Selling’s ‘Lead-to-Close’ conversion rate is 5x marketing sourced leads. This post will address what Marketing can do to promote, enable and optimize social selling within the organization.

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Social Selling Top of Funnel Marketing Ideal Customer Profile 321

SBI Growth

AUGUST 8, 2012

Marketing, do you have a sales quota tied to Lead Generation ? Sign up for our Make the Number Tour if you would like to see how your peers are allocating people, money and time in 2013. Reviewed over 5,000 documents from with some the world’s best B2B sales organizations. If not, you will soon. Why should you care?” What to do?”

Quota 276

Quota Demand Generation Agencies Marketing Demand Generation Targets 276

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FEBRUARY 4, 2015

Every sales leader is told, “buy this sales enablement tool – it will help you so much.” But sometimes these tools hinder our success. For example take Salesforce.com which is the predominant CRM tool sales teams use. For example take Salesforce.com which is the predominant CRM tool sales teams use. Expand Your Pipeline.

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Sales Enablement Merkle Tools Ideal Customer Profile 120

No More Cold Calling

OCTOBER 13, 2016

Have B2B sales reps gone the way of CD players, the Rolodex, and analog radio—replaced by technology that gets the job done faster and better? Some take this to mean that our prospects and clients don’t really need us anymore—that the automation of selling has made B2B sales reps irrelevant. needs us more than ever. Moreover, the U.S.

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B2B Hiring Social Media Pharmaceuticals 120

SBI Growth

NOVEMBER 23, 2012

I’ve heard a lot of talk about “ Content Marketing.” It gets great reviews from C-Level executives, marketers and even sales managers. But how does Content Marketing help the Sales Rep? Today’s post outlines the benefits of Content Marketing from the Sales Rep’s perspective. Download a time study tool at this event.

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Marketing Sales Qualified Lead Face-to-face Buyer 300

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MARCH 26, 2013

Mid-sized companies need better tools to help understand what customers need and want. It went on to say that many midsize businesses still rely on traditional, non-integrated customer management, sales tracking or marketing systems. Create a visual representation or flow chart of data from marketing to sales to operations.

CRM 235

CRM Guidelines Data Compensation 235

Fill the Funnel

JULY 2, 2013

Small business owners have learned the power of web tools. Sales and marketing leaders should open a line of communication with these small businesses to learn what is working to help them grow their revenue and customer base. 1 Biggest change in how you do business today – use, or use more, online marketing tools.

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Small Business Small Business Tools Social Media 124

SBI Growth

DECEMBER 30, 2012

Over the past year, there have been many great Marketing & Lead Generation blog posts. I offer you an executive summary of key takeaways from SBI’s marketing related posts. I have compiled the top 15 questions to evaluate your performance against best-in-class marketing operations. I created Buyer Personas ?

Marketing 297

Marketing Face-to-face Lead Rank Lead Scoring 297

SBI Growth

JANUARY 22, 2013

Few marketing teams of $100M+ companies are built for modern demand generation. Marketing team structures too often are remnants from the days of print ad dominance. Marketing teams advanced effectively with this approach in the past. In-house marketing technology is a lynch pin of success. Evolving your Marketing Team.

Demand Generation Targets 322

Demand Generation Targets Demand Generation Marketing Customer 322

Fill the Funnel

DECEMBER 3, 2012

This years Top Sales Books to Read in 2013. They represent the freshest, most innovative thinking on sales currently on the market and take into consideration the changing sales climate and competitive realities every sales rep and sales leader is facing. LinkedIn has become a “cool” tool.

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Face-to-face Top of Funnel Call-back Social Media 132

The ROI Guy

JANUARY 15, 2013

Executives continually point to the need for Sales and Marketing to align, with 90% of Senior Marketers indicating to Forrester that indeed alignment is a high or very high priority. However, the story is quite different when Marketing is asked about their own priorities. 2013 - The Year for Sales Enablement?

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Lead Rank Lead Scoring Marketing Marketing Qualified Lead 73

Fill the Funnel

DECEMBER 12, 2012

As you wrap-up what I hope was a successful 2012 and begin preparation for 2013, I think you will find some great ideas about sales tools during two Webinars to register for. Minimize Your Workload and Maximize Your Sales with Web Tool Automation. Which web tools deliver results for each task. All Rights Reserved.

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Webinar Metrics Sales Tools Tools Top of Funnel 112

SBI Growth

SEPTEMBER 16, 2013

Recently we trained a team of 50+ sales reps from a B2B enterprise company. Picture this: we opened the presentation with this question: “Are you going to make your 2013 revenue number?” This article will provide you with insights and strategies for still making the number in 2013. 5 Keys to Closing Strong in 2013.

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Pipeline ACT Competition Top of Funnel 306

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MARCH 18, 2014

We have always had to communicate with potential buyers, ask for referrals, work trade shows, and advertise / market for new business. The big change now is the tools and technology. 10 tools and technologies to be most helpful. As long as I can remember, selling has ALWAYS been social. The basics that are often overlooked.

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Trade Show Ideal Customer Profile Lead Rank Lead Scoring 250

Tenfold

AUGUST 30, 2017

Information in today’s digital milieu has always been a double edged sword for sales and marketing. What we often have to deal with is a highly-evolved B2B buyer, someone who’ve searched across several online platforms. B2B Buyer Behavior. The Salesforce’s Pardot survey, 2013 State of Demand Generation Report, claims that 71.7

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Outsourcing Services Buyer B2B Lead Rank 79

SugarCRM

JANUARY 2, 2020

A look at what’s fueling the growth of video in B2B marketing and how you can tap into this burgeoning field. What’s the next big thing in B2B content marketing? Why is Video Taking Off in B2B Marketing? 73% of B2B organizations say that video has positively impacted marketing results ( ReelSEO ).

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Video B2B Marketing SugarCRM 24

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AUGUST 28, 2013

When you look at how selling has changed over the last 5, 6, or 10 years, there is not doubt that technology tools and a scientific approach to selling has become prevalent in the B2B sales world. Image courtesy of Velocify. But are you more productive now? Do you have better data that you actually apply? Increase Opportunities.

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Webinar Metrics Lead Rank Lead Scoring Outbound 212

The ROI Guy

OCTOBER 26, 2012

To address the issue, you have to arm your sales professionals with the tools and content to make communicating and quantifying your value to prospects, and to do so for each unique stakeholder. Sources: · IDC Sales and Marketing Advisory’s 2012 Buyer Experience Study · SiriusDecision SiriusIndex 2011-2012. You Decide.

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Marketing Decision Maker ROI Proposal 65

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NOVEMBER 22, 2013

Also of interest: IBM State of Marketing Study 2013. IBM State of Marketing Study 2012. This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet. Increase Opportunities. Close More Deals.

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Study Influencer Lead Rank Lead Scoring 216

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NOVEMBER 20, 2013

My suggestion is to try out some very simple, low-risk ideas that can be early steps toward incorporating more social into your marketing and sales. For example, right now I am getting messages from a tool called Signals which shows me when someone is on our website, is opening an email I sent, or is clicking on a link within an email I sent.

Lead Rank 228

Lead Rank Lead Scoring Social Selling Twitter 228

DiscoverOrg Sales

DECEMBER 4, 2017

In fact, according to the CSO Insights 2016 Sales Enablement Optimization Study , the number of businesses with a dedicated enablement function has increased from 19% to 33% since 2013. What this means is that sales, marketing, and service processes need to be based on the needs, wants, and expectations of customers. Two things.

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Sales Enablement Collateral Decision Maker Study 295

SBI Growth

MAY 5, 2013

I recently had a cup of coffee with a good friend and marketing peer. I had recently read Hubspot’s newest release of the State of Inbound Marketing Report, and a key stat hit me. Kathy was going to pay more attention to the formal management of leads between sales and marketing. Kathy is the CMO of an emerging software company.

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Cost per Lead Inbound Buyer Persona Cost per Acquisition 323

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FEBRUARY 21, 2014

Now we are a mobile society of sellers and we need tools that are simple and easy to use. We talked at length about how two trends have changed the way sellers sell and buyers buy – that is that we are a social, mobile, b2b world now. Need to look someone up? Grab your smartphone and favorite app for that. There’s an app for that too.

Lead Rank 231

Lead Rank Lead Scoring Microsoft Twitter 231

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APRIL 26, 2013

What is new in CRM in 2013? Give your opinion about integrating marketing automation into CRM? Now add in social tools – does it all work together? This leads into another topic – is CRM any easier to use in 2013? Click here to view the embedded video. What has not changed much? What are some pitfalls when deploying CRM?

CRM 179

CRM SugarCRM Guidelines Face-to-face 179

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JULY 27, 2013

In no particular order – take them up on their classes, offers, e-books, and ideas: Miles Austin - the Web Tools Guy. Trish Bertuzzi – the Bridge Group Inc – B2B inside sales experts. Steve Richard - Co-founder, Vorsight – B2B top of the funnel. Matt Heinz - Founder, Heinz Marketing.

Social Selling 189

Social Selling Maximizer Resources LinkedIn 189

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APRIL 4, 2013

We are, as a business community, being BOMBARDED with sales tools. Once we have the tools, we still need to craft interesting and compelling content in the form of sales messages to our prospective customers and existing clients. What is our end goal? What is our end goal? What are we trying to accomplish?

Webinar Metrics 224

Webinar Metrics Outbound Social Selling Buyer 224

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SEPTEMBER 3, 2013

Outbound prospecting does work and it works well when you know who your target market is, what your buyers are looking for, and you have a compelling message to offer that extols value for those buyer. We get calls from companies every week who want us to evaluate or use their sales tool. Are they lazy or ignorant? Close More Deals.

Inside Sales 232

Inside Sales Buyer Lead Rank Lead Scoring 232

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OCTOBER 11, 2013

There is no doubt that with many new tools to help sellers and sales leaders grow revenues, much can be misrepresented or misinterpreted. It makes social selling a goldmine topic – which we appreciate, but the confusion out there among mid-market companies and SMBs is frustrating. What do you think? Increase Opportunities.

Social Selling 219

Social Selling GoldMine Lead Rank Lead Scoring 219

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JANUARY 28, 2014

I’m looking forward to seeing how the world’s largest provider of technology services navigates the Watson team toward solving the millions of data puzzles in the business world to support small and mid-market business growth through understanding customer and prospective customer data. How about building an app with help from Watson?

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Data Health Care Retail Lead Rank 208

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FEBRUARY 12, 2013

Working with and talking to many SMB and smaller mid-market companies in the past year, what is certain is the uncertainty some folks have around social selling for business-to-business (B2B) companies. 1) They feel they don’t have the time to “add” social strategies to their sales and marketing repertoire.

Social Selling 236

Social Selling Webinar Metrics Retail Outbound 236

SBI Growth

FEBRUARY 12, 2013

With 20 years of experience, including Business Development, IT, Consulting, and Marketing, he’s a great source of business knowledge. Later in the article I share a tool to assist those currently in this dilemma. 4) How will the loss of this deal affect you making your number in 2013? Opportunity Assessment Tool.

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Case Study Study Travel Quota 314

The ROI Guy

APRIL 18, 2013

A significant 43% of B2B companies indicate that sales cycles have lengthened over the past three years, this according to a recent survey of 243 solution providers by B2B Magazine. Confirming lengthening B2B sales cycles, SiriusDecisions indicates that durations have increased an average of 22% over a similar period.

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Sales Cycle Face-to-face Decision Maker ROI 73

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FEBRUARY 5, 2013

At the end of January, B2B Sales and Marketing Influencer Craig Rosenberg posted a first ever, annual ranking of Inside Sales Influencers for 2013 on the Radius Intelligence blog. Craig based the list on Kred scores – something I was not even familiar with until I saw this list – drawn from Twitter engagement.

Lead Rank 224

Lead Rank Lead Scoring Inside Sales Influencer 224

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OCTOBER 18, 2013

These are the names from marketing who are potential prospects or people you find on an industry list. In other words, does your contact management tool bring in the social profile and activity on social for each of your contacts? These items above are a basic minimum in 2013 (heading into 2014) for a seller.

CRM 193

CRM Ideal Customer Profile Top of Funnel Lead Rank 193

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NOVEMBER 26, 2013

Your profile can serve as inbound marketing for you – in other words, the key words and phrases you use in your profile are all searchable. It is a simple way to learn more about your target markets and about specific individuals in those markets. Are you Ready for the 30 Day Challenge? Top Mistakes Using LinkedIn for Sales.

LinkedIn 226

LinkedIn Trade Show Ideal Customer Profile Lead Rank 226

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APRIL 30, 2013

There are SMB and mid-market sales organizations who have not embraced a cloud-based, customer relationship management system, better known as CRM or SCRM. Many CRM tools are set up in a complicated way so a rep spends too much time learning them and then using them. A tool is nothing but a tool without a process.

CRM 291

CRM Revenue SugarCRM System 291

SBI Growth

SEPTEMBER 11, 2013

Gaining B2B prospects via LinkedIn referrals is the best way to succeed in 2014. open rate (Google, 2013). Download the Tool (free event registration required) so that you''ll be able to leverage your database along with my upcoming blog and tool. It’s not a new tool in a bag of tricks. Hands down.

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Referrals LinkedIn Social Selling Cold Calling 331