Hubspot Sales

JUNE 8, 2020

It's never been more difficult to be a B2B sales rep. Regardless if you are a grizzled sales veteran with decades of experience or brand new to the profession, here are some simple steps to delight your prospects. So how do you create a positive experience for your prospect during the pre-purchase phase?

B2B 85

B2B Ideal Customer Profile Top of Funnel Prospecting 85

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). A 2014 study revealed that the ten most socially connected brands saw 31% greater revenue growth than the least connected brands. We haven’t been shy about touting the benefits of social media in B2B sales and marketing. Not listening.

Social Media 147

Social Media Media B2B Marketing 147

Hubspot Sales

JULY 22, 2020

But, sales professionals cannot rely on cold calls and haphazard prospect visits if they want to meet their sales goals and make it into the top 10%. In reality, sales professionals and managers need to have access to the best available sales planning tools to help them boost sales productivity and close more and bigger deals.

Tools 108

Tools Closing Territories Hubspot 108

SBI Growth

OCTOBER 29, 2013

Couple that with preparing for 2014 and you are maxed out. Schedule a review of your 2014 plan at your office here. The implications of you not being deeply engaged in 2014 planning are many: Bad Earnings — You get an unfair number. How You Avoid Losing the 2014 Battle. In this report we heard from over 15,000 B2B buyers.

Territories 308

Territories Compensation Buyer Google 308

SBI Growth

OCTOBER 3, 2013

Planning for 2014 requires a fresh look at the metrics that will determine success. They are all leading indicators that can help you forecast success in 2014. By registering for SBI’s Sales & Marketing Research Review , you''ll get the “ Top 15 Metrics to Track in 2014.” In this post we will dig into the top 5.

Top of Funnel 326

Top of Funnel Sales Qualified Lead Ideal Customer Profile Referrals 326

SBI Growth

OCTOBER 10, 2013

If they were a prospect you would know how to treat them. Sign up for SBI’s 7th annual research tour: " How to Make Your Number in 2014: A Sales Strategy You Can Execute." Participate and learn what top companies are doing to make the number in 2014. Participate and learn what top companies are doing to make the number in 2014.

Decision Maker 320

Decision Maker Buyer Persona Trends Buyer 320

Zoominfo

OCTOBER 31, 2018

B2B influencer marketing. Yet, its popularity has been slow to catch on in the B2B community. In fact, according to one recent report, only 15% of B2B brands are running ongoing influencer programs ( source ). In fact, according to one recent report, only 15% of B2B brands are running ongoing influencer programs ( source ).

Influencer 153

Influencer Marketing Hubspot B2B 153

SBI

OCTOBER 22, 2014

Note from Nancy: In case you missed it, we sent our a Dreamforce wrap-up and cool tool report in our newsletter this Sunday. Analyst for Smart Selling Tools and advises executives in SaaS MarTech companies and interactive marketing agencies who seek a competitive advantage in meeting the needs of marketers. -. Rebecca is a Sr.

Lead Rank 122

Lead Rank Outsourcing Services B2B Lead Scoring 122

SBI Growth

OCTOBER 12, 2013

Most companies are in the heart of their planning process for 2014. Today’s post provides recommendations for revising your approach for 2014. The average B2B buyer is 57% done with their purchase decision before sales engages. As the primary team responsible for sales tools, it’s time to re-evaluate.

Buyer Persona 310

Buyer Persona Territories Compensation Buyer 310

Sales and Marketing Management

FEBRUARY 8, 2021

As B2B companies continue to expand their digital marketing efforts, they can cull lessons from the B2C clashes like that between Airbnb and Vrbo. In the B2B world, you need to adopt the methods that the B2C people use in a different way, and that’s not going to be natural,” Westerman told SMM in a telephone interview.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

Tenfold

AUGUST 30, 2017

What we often have to deal with is a highly-evolved B2B buyer, someone who’ve searched across several online platforms. So, it pays to ask: How do B2B buyers search for tech solutions and how can you ensure you’re there, at every stage of their buyer’s journey? B2B Buyer Behavior. Know the Modern B2B Buyer.

Outsourcing Services 79

Outsourcing Services Buyer B2B Lead Rank 79

SBI Growth

AUGUST 14, 2013

Signs this is happening to you are: Customers and prospects are declining meeting requests. You get RFPs from prospects you haven’t been talking to. Sign up for our research tour and get a free tool: 5 Traits of Social Sellers. The tool will help you identify, hire and develop social sellers in your organization.

Social Selling 330

Social Selling Decision Maker Cold Calling Hiring 330

SBI Growth

JULY 30, 2013

This is the time of year when Marketing leaders start mapping out 2014 changes. Making the Number in 2014 starts now. Sign up for SBI’s 7th annual research tour: " How to Make Your Number in 2014: A Sales Strategy You Can Execute." Participate and learn what top companies are doing to make the number in 2014. Background.

Lead Rank 325

Lead Rank Penetration Collateral Analytics 325

SBI Growth

NOVEMBER 6, 2013

B2B CMO’s are expected to deliver hard Lead Generation metrics: Quantity of Sales Qualified Leads to the sales force. The path to success for year a B2B CMO’s year one includes: Generate quick wins to build momentum. Social Prospecting Guidance. A modern prospecting methodology that fills the funnel with opportunities.

Top of Funnel 282

Top of Funnel Demand Generation Agencies Sales Qualified Lead Decision Maker 282

SBI Growth

SEPTEMBER 11, 2013

Gaining B2B prospects via LinkedIn referrals is the best way to succeed in 2014. These are business contacts with an “in” to someone you’ve deemed a qualified prospect. Download the Tool (free event registration required) so that you''ll be able to leverage your database along with my upcoming blog and tool.

Referrals 331

Referrals LinkedIn Social Selling Cold Calling 331

The Sales Hunter

NOVEMBER 19, 2013

The pool of prospects next year is going to grow. There will be more prospects than ever, and the good news is more of them will actually buy. The internet continues to open up new areas and this means prospects can come from more places. Prospects are going to engage you later than ever in the process.

Motivation 225

Motivation Loyalty Selling Skills Engineering 225

SBI Growth

SEPTEMBER 6, 2013

Provide the right processes, tools, structure and guidance to best deliver revenue. Sign up for SBI’s 7th annual research tour: " How to Make Your Number in 2014 : A Sales Strategy You Can Execute.” With each passing day, B2B buyers become more self-directed. Does the site enable your prospect to buy what and how they want?

Buyer 288

Buyer Telemarketing Cold Calling Buyer Persona 288

SBI Growth

AUGUST 3, 2013

She’s a Marketing VP at a B2B logistics company. She was developing Buyer Process Maps and Social Selling tools for the sales field. BPM’s are a sales tool that map the decision-making process used to purchase something. A modern prospecting methodology that fills the lead generation funnel with opportunities. Meet Kathy.

Meeting 303

Meeting Top of Funnel Marketing Lead Gen 303

Zoominfo

APRIL 16, 2018

Administrative tasks and prospect research eat up a ton of time that reps could spend selling. There are a million tools out there (Zoominfo) to help with that. He’s skied more than 1 million vertical feet in 2013 and 2014 at Vail Colorado and more than 600K vertical feet each season since then. KeenanTakeover ”. Their tagline?

Journal 171

Journal Influencer Case Study Sports 171

SBI Growth

AUGUST 30, 2013

Register here for SBI’s 7 th Annual Research Project and find out how your World Class peers plan to make the 2014 number. Step #1 – Define Your Prospect Universe. Account segmentation involves: Defining the prospect universe - who is best fit to be your customer. User Prospect – Buyer(s) who will be using the solution.

Lead Gen 306

Lead Gen Lead Rank Lead Scoring Sales Qualified Lead 306

SBI Growth

JUNE 30, 2013

In B2B sales, activity leads to results. Use this tool to rank yourself on the Agile vs. Waterfall scorecard. This tool will save you a ton of time. Call to Action: Prospects are taking meetings again. Your 2014 quota is going up. They missed because they did not ramp 500 new reps fast enough. Their words not mine.

Hiring 308

Hiring Oracle Lead Rank Lead Scoring 308

The Pipeline

NOVEMBER 13, 2014

You know I have never read an article or a post that was written by an advocate of cold calling, suggesting that social selling is bad, ridiculing people who use the practice to engage with prospects, suggest that it is inadequate, or about to die. You will need to incorporate all tools available, including the dreaded cold call.

Cold Calling 292

Cold Calling Social Media Decision Maker Lead Rank 292

Score More Sales

OCTOBER 18, 2013

These include prospects, customers, former customers, vendors, partners, and referrers? How do you handle pre-prospects? These are the names from marketing who are potential prospects or people you find on an industry list. These items above are a basic minimum in 2013 (heading into 2014) for a seller.

CRM 193

CRM Ideal Customer Profile Top of Funnel Lead Rank 193

Janek Performance Group

SEPTEMBER 29, 2021

That’s the advice from a recent Harvard Business Review article that concluded, women are the future of B2B sales. A Gallop study from 2014 of more than 800 companies found that gender-diverse companies had better financial outcomes than those dominated by men. Need to improve your sales team’s results? Hire more women.

Hiring 118

Hiring Travel Promotion Sales Leadership 118

DiscoverOrg Sales

SEPTEMBER 6, 2017

And what could Chipotle, its partners, and prospective partners have done to get in front of the attack in the first place? Winning business is everyone’s goal, but knowing what’s important to your prospects translates to money saved, attacks thwarted, and disasters averted. So how did the hackers do it? 1/17/2017). (1/17/2017)

Ideal Customer Profile 186

Ideal Customer Profile Banking Consumer Vendor 186

SBI

AUGUST 20, 2014

Jim: RO|Innovation brings the Voice of the Customer front-and-center through intuitive, easy-to-use, cloud-based sales and marketing solutions that drive revenue for B2B organizations. Research has shown the average sales rep actually only spends 35% of their day actively selling to prospects.

Up-Sell 126

Up-Sell Revenue Decision Maker Closing 126

Crunchbase

DECEMBER 6, 2021

There’s no shortage of paid and free sales prospecting tools on the market these days, all touting time-saving features. But who of today’s busy sales professionals has the time to vet hundreds of lead generation and sales prospecting tools, let alone road test them to find the best fit? What is sales prospecting?

Ideal Customer Profile 111

Ideal Customer Profile Tools Prospecting Lead Rank 111

LinkedFusion

OCTOBER 10, 2023

LinkedIn is often the only platform that helps sales reps get new business, even while Twitter, Facebook, Instagram, and Snapchat are useful resources for learning more about your prospect’s hobbies and personality, warming them up before you reach out, and developing your subject matter expertise. But they are no match for B2B selling.

LinkedIn 40

LinkedIn Social Selling Ideal Customer Profile Lead Rank 40

LinkedFusion

SEPTEMBER 30, 2023

LinkedIn is often the only platform that helps sales reps get new business, even while Twitter, Facebook, Instagram, and Snapchat are useful resources for learning more about your prospect’s hobbies and personality, warming them up before you reach out, and developing your subject matter expertise. But they are no match for B2B selling.

Social Selling 40

Social Selling LinkedIn Ideal Customer Profile Lead Rank 40

Hubspot Sales

JANUARY 17, 2018

B2B Growth Show. Get in the Door: Sales Prospecting Strategies & Tactics. Make It Happen Mondays -- B2B Sales with John Barrows. B2B Growth Show. This daily podcast is geared toward helping B2B sales executives achieve growth. Best Sales Podcasts. The Advanced Selling Podcast. Sales Gravy. The Salesman Podcast.

Scale 145

Scale Sage Lead Rank Lead Scoring 145

SBI

MARCH 1, 2015

Get to know your sales tools in just 2 minutes a week. This week, Nancy profiles Membrain, a smart selling tool that helps your sales team execute with perfection in complex B2B sales. . Membrain is a sales execution platform that helps your sales team execute with perfection in complex B2B sales. Here’s what I mean.

Analysis 50

Analysis Pipeline B2B Forecasting 50

The ROI Guy

JUNE 24, 2014

According to SiriusDecisions, the number one reason sales teams fail to meet quota is their lack of effectively articulating value to prospects. Ensuring salespeople have the right knowledge, skills and tools to maximize every buyer interaction is the heart of sales enablement.

Lead Rank 78

Lead Rank Lead Scoring Sales Enablement Quota 78

No More Cold Calling

MARCH 5, 2015

We call it “social engagement,” and it’s critical to increasing B2B sales effectiveness. It’s what great salespeople do all the time—whether we’re online, on the phone, or meeting with clients and prospects in person. The prospect doesn’t know you and doesn’t expect to hear from you.

Networking 120

Networking Social Media Referrals Cold Calling 120

The ROI Guy

JANUARY 26, 2015

At the same time, only 59% of sales reps achieved their quota in 2014, down sharply from 67% last year (Accenture). Sales tools can be used to guide sales conversations interactively when they are in meetings with clients, assuring that the right value messaging, insights, justification and case studies are provided.

Case Study 79

Case Study Decision Maker Lead Rank Lead Scoring 79

Sales and Marketing Management

JUNE 1, 2018

and withstood the emergence of high-powered tech tools that promise to put so many aspects of engaging customers on automatic pilot. They are more often directly engaging with prospects and growth-opportunity customers. Salespeople have a wealth of information and feel the urge to educate prospects about all they’ve learned.

Marketing 226

Marketing Telemarketing Scale Education 226

Score More Sales

AUGUST 23, 2013

It is almost 2014. While you don’t need to talk in 140 character bursts, you do need to be more concise and clear – whether to a prospective buyer or to a peer. As one of the youngest baby boomers, thinking my older peers would rule the roost for a while longer I was pretty stunned. That’s right around the corner.

Customer 201

Customer Hiring Lead Rank Consumer 201

The ROI Guy

JANUARY 23, 2014

On one side, we have B2B buyers that have dramatically and permanently changed as a result of Frugalnomics: More Empowered – leveraging the Internet and social groups to self-educatate on your solution and the competition, taking ever more control of knowledge flows and engagement process. And Sales ?

Lead Rank 77

Lead Rank Lead Scoring Decision Maker Proposal 77